SYMBIOTIC INTERACTIVE VIDEO

• US 20170295410A1
• Filed: 05/26/2016
• Published: 10/12/2017
• Est. Priority Date: 04/12/2016
• Status: Active Grant

• Current Assignee: JBF Interlude 2009 Ltd.
• Original Assignee: JBF Interlude 2009 Ltd.
• Inventors: Bloch, Jonathan, Feldman, Barak, Zubalsky, Tal, Hofshy, Yuval, Benari, Alon
• Granted Patent: US 11,856,271 B2
• Time in Patent Office: Days
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/25841 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; arrangements for identifying locations of receiving stations in broadcast systems H04H60/51; location of the user terminal in data switching networks H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4524 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; systems specially adapted for using geographical information in broadcast systems H04H60/70; protocols in which the network application is adapted for the location of the user terminal in communication control or processing H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/472 End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content end-user interfaces for retrieving video data from a database G06F16/739; network services for supporting unicast streaming H04L65/612
• CPC Class Codes: H04N 21/482 End-user interface for program selection broadcast systems using EPGs H04H60/72
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

In a method and accompanying system for providing symbiotic media content, one or more advertising units comprising advertising video content are received at a user device. During the playback of primary video content to a user of the device, a plurality of user interface controls are displayed, with each control being associated with a respective advertising unit. On receiving an interaction with one of the controls, the primary video content is combined with the advertisement associated with the selected control, forming a symbiotic video. The symbiotic video is presented to the user and, on completion thereof, playback of the primary video content is continued.

Claims

1. A computer-implemented method comprising:

receiving at a user device one or more advertising units, each advertising unit comprising advertising video content;

presenting primary video content to a user of the user device;

determining a time during playback of the primary video content at which first advertising video content associated with a first one of the advertising units can be presented to the user;

dynamically combining the primary video content with the first advertising video content to create a symbiotic video, wherein the combining comprises graphically integrating at least a portion of the primary video content into one or more spatially defined areas within the first advertising video content while at least one of the primary video content and the first advertising video content is playing;

presenting the symbiotic video to the user; and

continuing presentation of the primary video content to the user following the presentation of the symbiotic video.

3. The method of claim 1, wherein the first advertising unit further comprises metadata defining location and timing information defining how to integrate the primary video content into the first advertising video content.

4. The method of claim 3, wherein the location and timing information comprises a definition of an area within the first advertising video content into which the primary video content can be integrated into the first advertising video content at a particular time.

5. The method of claim 3, wherein the graphically integrating comprises graphically manipulating the primary video content during playback of the first advertising video content based on the metadata.

7. The method of claim 1, wherein the first advertising video content and at least a portion of the primary video content are presented simultaneously to the user.

8. The method of claim 1, further comprising:

displaying, at or before the determined time, a plurality of user interface controls, each user interface control associated with a particular one of the advertising units; and

receiving an interaction with the user interface control associated with the first advertising unit, wherein the combining is performed in response to the interaction.

9. The method of claim 8, wherein the first advertising unit further comprises metadata defining the user interface control associated with the first advertising unit.

10. The method of claim 8, further comprising looping playback of at least a portion of the primary video content until the user interacts with at least one of the user interface controls.

18. The system of claim 1, wherein the operations further comprise:

displaying, at or before the determined time, a plurality of user interface controls, each user interface control associated with a particular one of the advertising units; and

receiving an interaction with the user interface control associated with the first advertising unit, wherein the combining is performed in response to the interaction.

19. The system of claim 18, wherein the first advertising unit further comprises metadata defining the first user interface control.

20. The system of claim 18, wherein the operations further comprise looping playback of at least a portion of the primary video content until the user interacts with at least one of the user interface controls.

21. The method of claim 1, wherein the graphically integrating comprises displaying at least the portion of the primary video content on a physical object depicted in the first advertising video content.

22. The method of claim 21, wherein the physical object is in motion during at least part of a duration of the first advertising video content, the method further comprising graphically manipulating at least the portion of the primary video during at least the part of the duration of the first advertising video content to correspond to movement of the physical object during at least the part of the duration.

2. (canceled)

6. (canceled)

11. A system comprising:

at least one memory storing computer-executable instructions; and

at least one processor for executing the instructions stored on the memory, wherein execution of the instructions programs the at least one processor to perform operations comprising;

receiving at a user device one or more advertising units, each advertising unit comprising advertising video content;

presenting primary video content to a user of the user device;

determining a time during playback of the primary video content at which first advertising video content associated with a first one of the advertising units can be presented to the user;

dynamically combining the primary video content with the first advertising video content to create a symbiotic video, wherein the combining comprises graphically integrating at least a portion of the primary video content into one or more spatially defined areas within the first advertising video content while at least one of the primary video content and the first advertising video content is playing;

presenting the symbiotic video to the user; and

continuing presentation of the primary video content to the user following the presentation of the symbiotic video.

13. The system of claim 11, wherein the first advertising unit further comprises metadata defining location and timing information defining how to integrate the primary video content into the first advertising video content.

14. The system of claim 13, wherein the location and timing information comprises a definition of an area within the first advertising video content into which the primary video content can be integrated into the first advertising video content at a particular time.

15. The system of claim 13, wherein the graphically integrating comprises graphically manipulating the primary video content during playback of the first advertising video content based on the metadata.

17. The system of claim 11, wherein the first advertising video content and at least a portion of the primary video content are presented simultaneously to the user.

23. The system of claim 11, wherein the graphically integrating comprises displaying at least the portion of the primary video content on a physical object depicted in the first advertising video content.

24. The system of claim 23, wherein the physical object is in motion during at least part of a duration of the first advertising video content, the method further comprising graphically manipulating at least the portion of the primary video during at least the part of the duration of the first advertising video content to correspond to movement of the physical object during at least the part of the duration.

12. (canceled)

16. (canceled)