PRE-ROLL ADVERTISEMENT PLAYING METHOD, TERMINAL, AND VIDEO SERVER

• US 20170311024A1
• Filed: 07/10/2017
• Published: 10/26/2017
• Est. Priority Date: 04/28/2015
• Status: Active Application

• Current Assignee: Tencent Technology Company Limited (Tencent Holdings Limited)
• Original Assignee: Tencent Technology Company Limited (Tencent Holdings Limited)
• Inventors: ZHOU, BIN, XU, GANG, JIANG, LIEQIONG, LI, TINGZAN, ZHOU, WENQING
• Granted Patent: US 10,271,083 B2
• Time in Patent Office: Days
• CPC Class Codes: H04N 21/26258 for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list retrieval of multimedia data based on playlists G06F16/40
• CPC Class Codes: H04N 21/4325 by playing back content from the storage medium reproduction of recorded television signals H04N5/76; reproduction of recorded television signals H04N9/79
• CPC Class Codes: H04N 21/4332 by placing content in organized collections, e.g. local EPG data repository interfaces, Database management systems or updating for information retrieval G06F16/23; details of retrieval of video data and associated meta data in video database G06F16/739
• CPC Class Codes: H04N 21/4334 Recording operations recording of a television signal H04N5/76; arrangements for recording or accumulating broadcast information or broadcast-related information H04H60/27
• CPC Class Codes: H04N 21/43637 involving a wireless protocol, e.g. Bluetooth, RF or wireless LAN [IEEE 802.11] arrangements for wireless networking or broadcasting of information in indoor or near-field type systems H04B10/114
• CPC Class Codes: H04N 21/442 Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk arrangements for monitoring broadcast services or broadcast-related services H04H60/29; arrangements for identifying or recognising characteristics with a direct linkage to broadcast information H04H60/35; monitoring of user activities for profile generation for accessing a video database G06F16/739; monitoring in wireless networks H04W24/00
• CPC Class Codes: H04N 21/44209 Monitoring of downstream path of the transmission network originating from a server, e.g. bandwidth variations of a wireless network arrangements for maintenance or administration in data switching networks involving bandwidth and capacity management H04L41/0896
• CPC Class Codes: H04N 21/44227 Monitoring of local network, e.g. connection or bandwidth variations; Detecting new devices in the local network configuring of peripheral devices in general G06F9/4411; monitoring connectivity in data switched networks H04L43/0811
• CPC Class Codes: H04N 21/6131 involving transmission via a mobile phone network wireless downlink channel access H04W74/006
• CPC Class Codes: H04N 21/6547 comprising parameters, e.g. for client setup
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

The present disclosure discloses a pre-roll advertisement playing method, a terminal, and a video server, and relates to the field of multimedia technologies. The method includes: after detecting a play operation of an offline video, determining a current network connection status of a terminal; when the terminal is in a first connection state, determining, among multiple pre-roll advertisements obtained by the terminal, a specified pre-roll advertisement corresponding to the offline video; and playing the specified pre-roll advertisement in a process of playing the offline video. When playing an offline video in a non-WiFi connection state, the terminal may additionally play a pre-roll advertisement. Therefore, an audience range of the pre-roll advertisement is expanded, and an application range is relatively wide.

Claims

1. A method for playing pre-roll advertisements, applied to a terminal and comprising:

detecting a play operation of an offline video;

determining a current network connection status of the terminal;

when the terminal is in a first connection state, determining, among multiple pre-roll advertisements obtained by the terminal, a specified pre-roll advertisement corresponding to the offline video; and

playing the specified pre-roll advertisement in a process of playing the offline video.

2. The method according to claim 1, wherein before the determining a current network connection status of the terminal, the method further comprises:

in a second connection state, when detecting a video download operation, sending a pre-roll advertisement obtaining request to a video server;

receiving at least one pre-roll advertisement index from the video server according to the pre-roll advertisement obtaining request;

obtaining at least one pre-roll advertisement corresponding to the at least one pre-roll advertisement index, and storing the at least one pre-roll advertisement; and

updating a list of locally stored pre-roll advertisements according to the at least one pre-roll advertisement index.

3. The method according to claim 1, wherein the determining, among multiple pre-roll advertisements obtained by the terminal, a specified pre-roll advertisement corresponding to the offline video comprises:

when the terminal is in a third connection state, sending a pre-roll advertisement menu request to a video server, wherein the pre-roll advertisement menu request comprises all locally stored pre-roll advertisement indexes, so that the video server selects, from all the pre-roll advertisement indexes, a specified video index matching the offline video;

receiving the specified video index returned by the video server; and

determining, in all locally stored pre-roll advertisements according to the specified video index, the specified pre-roll advertisement corresponding to the offline video.

4. The method according to claim 2, wherein the determining, among multiple pre-roll advertisements obtained by the terminal, a specified pre-roll advertisement corresponding to the offline video comprises:

when the terminal is in a network-unconnected state, obtaining a specified video index returned by the video server, wherein the specified video index is selected by the video server from the at least one pre-roll advertisement index; and

determining a pre-roll advertisement corresponding to the specified video index as the specified pre-roll advertisement corresponding to the offline video.

5. The method according to claim 1, wherein after the playing the specified pre-roll advertisement, the method further comprises:

when the network connection status changes from the first connection state to a second connection state, updating a pre-roll advertisement index corresponding to the offline video;

when detecting a new pre-roll advertisement index, downloading a pre-roll advertisement corresponding to the new pre-roll advertisement index;

when the terminal is in the first connection state, after detecting the play operation of the offline video, updating the specified pre-roll advertisement corresponding to the offline video; and

playing the updated specified pre-roll advertisement in the process of playing the offline video.

6. The method according to claim 1, wherein the method further comprises:

when the network connection status is network-unconnected, after playing the specified pre-roll advertisement, storing advertisement viewing data corresponding to the specified pre-roll advertisement, wherein the advertisement viewing data comprises at least a local play time of the pre-roll advertisement; and

when the network connection status changes from network-unconnected to network-connected, reporting the advertisement viewing data to a video server and a third party server;

or

when the network connection status is a third connection state, after playing the specified pre-roll advertisement, reporting advertisement viewing data to a video server.

7. A method for playing pre-roll advertisements, applied to a video server and comprising:

obtaining a list of pre-roll advertisements that can be played when a terminal is in a first connection state;

screening pre-roll advertisements in the list of pre-roll advertisements, to obtain a specified video index; and

returning the specified video index to the terminal, wherein the terminal determines, according to the specified video index and among multiple pre-roll advertisements obtained by the terminal, a specified pre-roll advertisement corresponding to a to-be-played offline video, and plays a specified pre-roll advertisement corresponding to the specified video index in the first connection state.

8. The method according to claim 7, wherein the obtaining a list of pre-roll advertisements that can be played when a terminal is in a first connection state comprises:

when the terminal plays an offline video in a third connection state, receiving a pre-roll advertisement menu request sent by the terminal, wherein the pre-roll advertisement menu request comprises at least all pre-roll advertisement indexes locally stored by the terminal; and

determining all the pre-roll advertisement indexes as the list of pre-roll advertisements that can be played when the terminal is in the first connection state.

9. The method according to claim 7, wherein the obtaining a list of pre-roll advertisements that can be played when a terminal is in a first connection state comprises:

receiving a pre-roll advertisement obtaining request sent by the terminal, wherein the pre-roll advertisement obtaining request is sent after the terminal detects a download operation of the offline video, and the pre-roll advertisement obtaining request comprises at least identification information of the offline video; and

obtaining, according to the identification information of the offline video, the list of pre-roll advertisements that can be played when the terminal is in the first connection state.

10. The method according to claim 7, wherein the screening pre-roll advertisements in the list of pre-roll advertisements, to obtain a specified video index comprises:

filtering the pre-roll advertisements in the list of pre-roll advertisements, to obtain a first list of pre-roll advertisements;

screening pre-roll advertisements in the first list of pre-roll advertisements according to a video targeting condition, to obtain a second list of pre-roll advertisements; and

selecting, from the second list of pre-roll advertisements, a pre-roll advertisement satisfying a menu condition, to obtain the specified video index.

11. A terminal, comprising a processor and a memory, the memory storing computer program instructions, and the processor executing the program instructions stored in the memory to perform the following operations:

detecting a play operation of an offline video;

determining a current network connection status of the terminal;

when the terminal is in a first connection state, determining, among multiple pre-roll advertisements obtained by the terminal, a specified pre-roll advertisement corresponding to the offline video; and

playing the specified pre-roll advertisement in a process of playing the offline video.

12. The terminal according to claim 11, wherein the processor executes the program code stored in the memory, to perform the following operations:

in a second connection state, when detecting a video download operation, sending a pre-roll advertisement obtaining request to a video server;

receiving at least one pre-roll advertisement index returned by the video server according to the pre-roll advertisement obtaining request;

obtaining at least one pre-roll advertisement corresponding to the at least one pre-roll advertisement index, and storing the at least one pre-roll advertisement; and

updating a list of locally stored pre-roll advertisements according to the at least one pre-roll advertisement index.

13. The terminal according to claim 11, wherein the processor executes the program instructions stored in the memory, to perform the following operations:

when the terminal is in a third connection state, sending a pre-roll advertisement menu request to a video server, wherein the pre-roll advertisement menu request comprises at least all locally stored pre-roll advertisement indexes, so that the video server selects, from all the pre-roll advertisement indexes, a specified video index matching the offline video;

receiving the specified video index returned by the video server; and

determining, in all locally stored pre-roll advertisements according to the specified video index, the specified pre-roll advertisement corresponding to the offline video.

14. The terminal according to claim 12, wherein the processor executes the program instructions stored in the memory, to perform the following operations:

when the terminal is in a network-unconnected state, obtaining a specified video index returned by the video server, wherein the specified video index is selected by the video server from the at least one pre-roll advertisement index; and

determining a pre-roll advertisement corresponding to the specified video index as the specified pre-roll advertisement corresponding to the offline video.

15. The terminal according to claim 11, wherein the processor executes the program code stored in the memory, to perform the following operations:

when the network connection status changes from the first connection state to a second connection state, updating a pre-roll advertisement index corresponding to the offline video;

when detecting a new pre-roll advertisement index, downloading a pre-roll advertisement corresponding to the new pre-roll advertisement index;

when the terminal is in the first connection state, after detecting the play operation of the offline video, updating the specified pre-roll advertisement corresponding to the offline video; and

playing the updated specified pre-roll advertisement in the process of playing the offline video.

16. The terminal according to claim 11, wherein the processor executes the program code stored in the memory, to perform the following operations:

when the network connection status is network-unconnected, after playing the specified pre-roll advertisement, storing advertisement viewing data corresponding to the specified pre-roll advertisement, wherein the advertisement viewing data comprises at least a local play time of the pre-roll advertisement; and

when the network connection status changes from network-unconnected to network-connected, reporting the advertisement viewing data to a video server and a third party server;

or when the network connection status is a third connection state, after playing the specified pre-roll advertisement, reporting advertisement viewing data to a video server.