FORWARDING VIDEO CONTENT

• US 20170325004A1
• Filed: 12/11/2015
• Published: 11/09/2017
• Est. Priority Date: 12/12/2014
• Status: Active Grant

• Current Assignee: PRJ Holding Company LLC
• Original Assignee: Piksel Incorporated
• Inventors: TORNIELLI, Giorgio, VALSECCHI, Stefano, FERRARI, Gabriele
• Granted Patent: US 10,743,084 B2
• Time in Patent Office: Days
• CPC Class Codes: H04N 21/26258 for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list retrieval of multimedia data based on playlists G06F16/40
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/47217 for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks specific graphical features in visual interfaces H04N21/4312
• CPC Class Codes: H04N 21/6587 Control parameters, e.g. trick play commands, viewpoint selection
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

The invention relates to a method for implementing forwarding in playback of video content, in which the video content is associated with commercials, the method comprising: determining a set of commercials that are skipped in forwarding the video content; and applying a function to determine the playback of the set of commercials when the forwarded video content is played, wherein the function is programmable.

Claims

1. A method for implementing forwarding in playback of video content, in which the video content is associated with commercials, the method comprising:

determining a set of commercials that are skipped in forwarding the video content; and

applying a function to determine the playback of the set of commercials when the forwarded video content is played, wherein the function is programmable.

2. The method of claim 1 further comprising storing an identity of the skipped commercials, applying the function to the stored identities, and creating a modified list of commercials.

3. The method of claim 1 wherein the commercials comprise linear adverts and overlays, wherein a different function can be applied to the linear adverts and the overlays.

4. The method of claim 1 in which the function is programmed according to a device on which an associated video player is implemented.

5. The method of claim 4 in which the function is programmed differently for different devices associated with a same user.

6. The method of claim 1 in which the function is programmable in dependence on a number of criteria.

7. The method of claim 6 in which the criteria include one of both of minimizing an impact on an end-user, and maximizing a number of commercials shown.

8. A computer program for performing the method of claim 1.

9. A computer program product for storing computer program code which, when executed on a computing device, performs the method of claim 1.

10. A video playback device for playing video content associated with commercials, the device being configured, in dependence of forwarding of the video content, to:

determine a set of commercials that are skipped in forwarding the video content; and

apply a function to determine the playback of the set of commercials when the forwarded video content is played, wherein the function is programmable.

11. The video playback device of claim 10 further comprising:

a memory configured to store identities of the skipped commercials, apply the function to the stored identities, and create a modified list of commercials.

12. The video playback device of claim 11 configured to apply a different function in dependence on whether a commercial is a linear advert or an overlay.

13. A plurality of devices each including a video playback device according to claim 10, in which the video playback device of at least one device is programmed to have a different functionality to other video playback devices.

14. The plurality of devices of claim 13 are associated with a same user.