TARGETED CONTENT PAGE GENERATION

• US 20170372372A1
• Filed: 06/24/2016
• Published: 12/28/2017
• Est. Priority Date: 06/24/2016
• Status: Active Grant

• Current Assignee: Under Armour Incorporated
• Original Assignee: Under Armour Incorporated
• Inventors: Zedell, Jeremy, Ali, Murtaza, Marczynski, Ralph, Lawyer, Mary, Valencik, Ken, Jatia, Sid, Sainsurin, Barbra
• Granted Patent: US 10,817,909 B2
• Time in Patent Office: Days
• CPC Class Codes: A61B 5/0022 Monitoring a patient using a global network, e.g. telephone networks, internet
• CPC Class Codes: A61B 5/0205 Simultaneously evaluating both cardiovascular conditions and different types of body conditions, e.g. heart and respiratory condition
• CPC Class Codes: A61B 5/02438 with portable devices, e.g. worn by the patient
• CPC Class Codes: A61B 5/1112 Global tracking of patients, e.g. by using GPS
• CPC Class Codes: A61B 5/1118 Determining activity level
• CPC Class Codes: A61B 5/4806 Sleep evaluation A61B5/4821 takes precedence; devices for inducing sleep A61M21/02
• CPC Class Codes: A61B 5/486 Bio-feedback A61B5/375 takes precedence
• CPC Class Codes: A61B 5/4866 Evaluating metabolism A61B5/083 takes precedence
• CPC Class Codes: A61B 5/6898 Portable consumer electronic devices, e.g. music players, telephones, tablet computers
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04M 1/72403 with means for local support of applications that increase the functionality

Abstract

A method of operating a health tracking system includes utilizing user profile data for a user and health parameter data received from a health tracking device associated with the user to derive parameters relating to the user. The parameters are compared to tags associated with content pages or objects to determine a relevancy or match. Particular ones of a plurality of content pages or objects are selected for delivery to the user based on the comparison.

Claims

1. A method of operating a health tracking system comprising:

obtaining user profile data for a user;

receiving health parameter data from a health tracking device, the health parameter data obtained by a sensor and/or manually entered by the user;

determining one or more personal shopping parameters for a user based at least in part on the user profile data and the health parameter data;

selecting at least one of a plurality of targeted content pages, each of the plurality of targeted content pages associated with one or more descriptive tags, wherein selecting at least one of the plurality of targeted content pages is based at least in part on the one or more personal shopping parameters for the user and the one or more descriptive tags associated with each of the plurality of targeted content pages; and

providing the selected at least one of the plurality of targeted content pages to a display device.

2. The method of claim 1 wherein each of the plurality of targeted content pages includes a narrative portion and a product portion.

3. The method of claim 2 wherein the narrative portion includes text, audio, or video concerning one or more of a person, a sport, an event, a product or a product line.

4. The method of claim 3 wherein the product portion includes at least one product description and at least one link to a product sales page.

5. The method of claim 1 wherein the one or more descriptive tags include one or more of gender, activity type, product type, preferred sport, and preferred athlete.

6. The method of claim 1 wherein the act of determining one or more personal shopping parameters for the user includes using the user profile data and the health parameter data in an algorithm that generates the one or more personal shopping parameters.

7. The method of claim 6 wherein the personal shopping parameters for the user are further based at least in part on answers to questions received from the health tracking device.

8. The method of claim 1 wherein the display device comprises the health tracking device.

9. The method of claim 8 wherein the health tracking device comprises a smartphone and the sensor includes one or more of a heart rate sensor, scale, sleep monitor, and/or step counter.

10. The method of claim 1 wherein the health parameter data includes data relating to an activity in which the user recently participated.

11. The method of claim 1 wherein the health tracking device is configured to obtain the health parameter data from a sensor.

12. A method of presenting products for purchase on a display device, the method comprising:

determining one or more user specific parameters;

selecting at least one of a plurality of targeted content pages, each of the plurality of targeted content pages including a narrative portion and a product portion, and each of the plurality of targeted content pages being associated with one or more descriptive identifiers based at least in part on a similarity between the one or more user specific parameters and the one or more descriptive identifiers associated with each of the plurality of targeted content pages; and

sending the selected at least one of the plurality of targeted content o to the display device.

13. The method of claim 12 wherein the narrative portion includes text, audio, or video concerning one or more of a person, a sport, an event, a product or a product line.

14. The method of claim 13 wherein the product portion includes at least one product description and at least one link to a product sales page.

15. The method of claim 12 wherein the one or more descriptive identifiers include one or more of gender, activity type, product type, preferred sport, and/or preferred athlete.

16. The method of claim 12 wherein the act of determining one or more user specific parameters further comprises receiving health parameter or activity data from a health tracking device, the health parameter or activity data obtained by a sensor and/or manually entered by the user.

17. The method of claim 16 wherein the health parameter or activity data includes data relating to an activity in which the user recently participated.

18. The method of claim 16 wherein the display device comprises the health tracking device.

19. A method of operating a health tracking system comprising:

generating a user profile comprising data relating to a user;

receiving health parameter data from a health tracking device, the health parameter data obtained by a sensor and/or manually entered by the user;

determining one or more aspects relating to the user based at least in part on the health parameter data;

selecting one or more content objects relating to purchasable items for the user based on the determined one or more aspects relating to the user; and

enabling the selected one or more content options to be provided to a user display device.

20. The method of claim 19 wherein the purchase options for the user comprise a targeted content page, the targeted content page including a narrative portion and a product portion.