Multimedia Communication System And Method

• US 20180047054A1
• Filed: 10/26/2017
• Published: 02/15/2018
• Est. Priority Date: 04/13/2005
• Status: Active Grant

• Current Assignee: Impact Engine, Inc.
• Original Assignee: Impact Engine, Inc.
• Inventors: Greer, Neil, Blank, Bennett, Depew, Bryan
• Granted Patent: US 10,068,253 B2
• Time in Patent Office: Days
• CPC Class Codes: G06F 16/4393 Multimedia presentations, e.g. slide shows, multimedia albums
• CPC Class Codes: G06F 16/50 of still image data
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 40/103 Formatting, i.e. changing of presentation of documents automatic justification G06F40/189; automatic line break hyphenation G06F40/191
• CPC Class Codes: G06F 40/106 Display of layout of documents; Previewing
• CPC Class Codes: G06F 40/186 Templates
• CPC Class Codes: G06F 40/197 Version control for software G06F8/71
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 41/22 comprising specially adapted graphical user interfaces [GUI]
• CPC Class Codes: H04L 65/611 for multicast or broadcast systems for broadcast or conference H04L12/18; arrangements for broadcast or distribution combined with broadcast H04H20/00; arrangements for broadcast applications with a direct linkage to broadcast information or to broadcast space-time H04H60/00; selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS], H04W4/06

Abstract

Systems and methods are disclosed for creating, editing, sharing and distributing high-quality, media-rich web-based communications. The communications are created in a layered fashion that integrates user-selected text, colors, background patterns, images, sound, music, video, or other media. The systems and methods are used to generate, edit, broadcast, and track electronic presentations, brochures, advertisements (such as banner advertisements on highly trafficked media websites), announcements, and interactive web pages, without the need for the user to understand complex programming languages.

Claims

1. A multimedia communication system for generating an online advertisement in an electronic distribution format to accommodate targeted broadcasting over the Internet based on one or more of data pertaining to a keyword or other recipient data, the system comprising:

a server having a network internet connection to communicate with a user of a client computer via a graphical user interface displayed by the client computer, the server comprising;

a media repository for storing a plurality of online advertisement templates and a plurality of media assets;

a project builder for accessing the media repository and for generating a project viewer, the project viewer for allowing the user to view both the online advertisement templates and the media assets on the graphical user interface, and comprising a plurality of controls for allowing the user to select a media asset for integration with an advertisement template;

a compiler associated with the project builder, the compiler for integrating the media asset with the online advertisement template to generate an online advertisement;

a formatter for selecting and formatting the online advertisement in an electronic distribution format based on one or more of the data pertaining to the keyword and the other data received from the recipient; and

a distribution program for performing the targeted broadcasting of the online advertisement over the Internet to the recipient.

2. The multimedia communication system in accordance with claim 1, wherein the keyword is entered at a browser application presented for display to the recipient.

3. The multimedia communication system in accordance with claim 2, wherein one or both of the data pertaining to a keyword and other data received from the recipient is data from a social network, a geographical location determining system, or a web page.

4. The multimedia communication system in accordance with claim 1, wherein the data pertaining to the keyword is provided by Google Ad Words for the targeted broadcasting.

6. The multimedia communication system in accordance with claim 1, wherein the media asset is an image, audio clip, video clip, or text.

7. The multimedia communication system in accordance with claim 6, wherein the project builder automatically selects the media asset based upon one or more criteria provided by the user of the client computer.

8. The multimedia communication system in accordance with claim 6, wherein the project builder extracts the media asset used by the compiler from one or more of data pertaining to a keyword or other recipient data.

9. The multimedia communication system in accordance with claim 8, wherein the formatter is configured for automatically selecting and formatting the online advertisement.

10. The multimedia communication system in accordance with claim 9, wherein the selected online advertisement is formatted in a plurality of distribution formats, and the distribution program is configured for broadcasting the online advertisement in the plurality of distribution formats.

11. The multimedia communication system in accordance with claim 10, wherein the plurality of distribution formats comprises advertisements formatted for display on a web page and advertisements formatted for display on a mobile device

5. The multimedia communication system in accordance with claim 5, wherein the other recipient data comprises geographical location determining data.

12. A multimedia communication system for generating an online advertisement in an electronic distribution format to accommodate targeted broadcasting over the Internet based on data pertaining to one or more keywords, the system comprising:

a server having a network internet connection to communicate with a user of a client computer via a graphical user interface of the client computer, the server comprising a media repository for storing online advertisement templates and media assets;

the server further comprising a project builder, the project builder for accessing the media repository, and generating an online advertisement based on one or more selection criterion;

the server further comprising a project viewer, the project viewer being accessible via the project builder and configured for allowing the user of the client computer to view both the media asset and the online advertisement template at the graphical user interface of the client computer, and further comprising controls for allowing the selection of the media asset for integration into the advertisement template;

the server further comprising a compiler for integrating the selected media asset with the selected online advertisement template to produce the online advertisement;

the server further comprising a formatting program for formatting the online advertisement in a format suitable for display at one or more of a web page and a mobile device; and

the server further comprising a distribution program for accessing the online advertisement and for broadcasting the online advertisement in a targeted format over the Internet to an advertising recipient based on the data pertaining to one or more keywords.

13. The multimedia communication system in accordance with claim 12, wherein the selection of the media asset for integration into the advertisement template is performed automatically by the server.

14. The multimedia communication system in accordance with claim 12, wherein the selection is performed by a user of the multimedia communication system.

15. The multimedia communication system in accordance with claim 14, wherein the controls allow the user to edit the online advertisement.

16. The multimedia communication system in accordance with claim 12, wherein the integration is performed automatically based on the data pertaining to the one or more keywords.

17. The multimedia communication system in accordance with claim 16, wherein the integration is performed automatically based on the data pertaining to the one or more keywords.

18. The multimedia communication system in accordance with claim 17, wherein the one or more keywords comprise keywords that have been entered at a browser application presented on a display of the one or more recipient client computers.

19. The multimedia communication system in accordance with claim 18, wherein the online advertisement is formatted for distribution in one or both of a web page format and a mobile device format, and the distribution program is configured for the targeted broadcasting of the online advertisement in the plurality of distribution formats.

20. An online advertisement system, comprising:

a server-side media repository, the server-side media repository for storing one or more online advertisement templates and one or more media assets;

a server-side project builder, the server-side project builder configured for accessing the server-side media repository, and for generating one or more online advertisements based on a selected online advertisement template and a selected media asset;

a server-side project viewer accessible via the project builder, the project viewer for viewing and/or editing both the selected media asset and the selected online advertisement template;

a server side compiler associated with the project builder, the compiler for integrating the selected media asset with the selected online advertisement template to generate an online advertisement;

a server side formatter for automatically formatting the online advertisement in a distribution format based on data pertaining to one or more keywords; and

a server-side distribution program for broadcasting the online advertisement over the Internet, the distribution program using the data pertaining to the one or more keywords for performing targeted broadcasting of the online advertisement to one or more recipient devices.

21. The multimedia communication system in accordance with claim 20, wherein the one or more keywords are entered at a browser application presented for display at the one or more recipient devices.

22. The multimedia communication system in accordance with claim 20, wherein the data is from a social network, a geographical location determining system, or a web page.

23. The multimedia communication system in accordance with claim 20, wherein the data is provided by Google Ad Words for the targeted broadcasting.

24. The multimedia communication system in accordance with claim 20, wherein the online advertisement is formatted for one or both of distribution to a web page and distribution to a mobile device, and the distribution program is configured for broadcasting the online advertisement in the plurality of distribution formats.

25. The multimedia communication system in accordance with claim 24, wherein the distribution is performed automatically upon receipt by the system of the data pertaining to the one or more keywords.

26. An online advertisement generation system for automatically generating and broadcasting one or more banner ads, the online advertisement generation system comprising:

a communications system server being coupled to a recipient device via an internet network connection, the recipient device having a graphical user interface being configured for receiving an input directed to a query, the query comprising one or more keywords, the communications system server further being coupled with a media repository for storing media rich communication content, the media rich communication content comprising a plurality of online advertisement templates and a plurality of media assets, the communications system server being configured for receiving the query from the recipient device via the internet network connection as well as for generating and broadcasting the one or more banner ads to the recipient device in response to the received query, the communication system server having an advertisement generation engine for generating the one or more banner ads, the advertisement generation engine comprising;

an advertisement builder, the advertisement builder for automatically identifying and extracting data pertaining to the one or more keywords from the query, and further configured for accessing the media repository and selecting, based on the one or more keywords, at least one of the plurality of online advertisement templates and at least one of the plurality of media assets;

a compiler associated with the project builder, the compiler for automatically integrating the at least one selected media asset with the at least one selected online advertisement template to generate the one or more banner ads in a manner so as to be content specific to the one or more keywords; and

a formatter associated with the compiler, the formatter for formatting each banner ad, wherein once the one or more banner ads is generated and formatted, the communications system server automatically broadcasts the one or more banner ads to the recipient device.

27. The online advertisement generation system of claim 26, wherein the communications system server comprises a distribution program for performing the broadcasting, and wherein the distribution program uses data pertaining to the one or more keywords for performing the broadcasting.

28. The multimedia communication system in accordance with claim 27, wherein the data is provided by Google Ad Words for targeted broadcasting.

29. The multimedia communication system in accordance with claim 28, wherein the data is from a social network, a geographical location determining system, or a web page.

30. The online advertisement generation system of claim 27, wherein the formatter is configured for automatically formatting each content specific banner ad in a plurality of electronic distribution formats, the plurality of electronic distribution formats comprising a banner ad formatted for display on a web page and a banner ad formatted for display on a mobile device, and the distribution program is configured for broadcasting the online advertisement in the plurality of distribution formats.