Monitoring Individual Viewing of Television Events Using Tracking Pixels and Cookies

• US 20180048944A1
• Filed: 10/27/2017
• Published: 02/15/2018
• Est. Priority Date: 12/23/2013
• Status: Active Grant

• Current Assignee: Inscape Data, Inc. (VIZIO, Inc.)
• Original Assignee: Inscape Data, Inc. (VIZIO, Inc.)
• Inventors: Neumeier, Zeev, Collette, Michael, Hoarty, W. Leo
• Granted Patent: US 10,306,274 B2
• Time in Patent Office: Days
• CPC Class Codes: G06F 16/5838 using colour
• CPC Class Codes: G06F 16/735 Filtering based on additional data, e.g. user or group profiles
• CPC Class Codes: G06F 16/7847 using low-level visual features of the video content
• CPC Class Codes: G06F 16/9566 URL specific, e.g. using aliases, detecting broken or misspelled links
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04N 21/23418 involving operations for analysing video streams, e.g. detecting features or characteristics television picture signal circuitry for scene change detection H04N5/147; filtering for image enhancement G06T5/00; methods or arrangements for recognising scenes G06V20/00; arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/2347 involving video stream encryption
• CPC Class Codes: H04N 21/237 Communication with additional data server
• CPC Class Codes: H04N 21/25841 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; arrangements for identifying locations of receiving stations in broadcast systems H04H60/51; location of the user terminal in data switching networks H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/26241 involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4394 involving operations for analysing the audio stream, e.g. detecting features or characteristics in audio streams arrangements characterised by components specially adapted for monitoring, identification or recognition of audio in broadcast systems H04H60/58
• CPC Class Codes: H04N 21/44008 involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/44204 Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/44213 Monitoring of end-user related data arrangements for monitoring the users' behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/462 : Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
• CPC Class Codes: H04N 21/4667 : Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
• CPC Class Codes: H04N 21/47 : End-user applications
• CPC Class Codes: H04N 21/478 : Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/6125 : involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/6175 : involving transmission via Internet broadcast-related systems characterised by the transmission system being the Internet H04H60/82
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8126 : involving additional data, e.g. news, sports, stocks, weather forecasts
• CPC Class Codes: H04N 21/8456 : by decomposing the content in the time domain, e.g. in time segments
• CPC Class Codes: H04N 21/8586 : by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02

Abstract

A real-time content identification and tracking system enabling monitoring of television programming consumption specific to an individual television or other viewing device. Metrics collected may include data regarding viewing of specific broadcast media, commercial messages, interactive on-screen information or other programming, as well as locally cached, time-shifted programming. Information about media consumption by such specific television sets or other viewing means may be returned to a commercial client of the system through a trusted third-party intermediary service and, in certain embodiments, encoded tokens may be used to manage the display of certain events as well as to enable robust auditing of each involved party'"'"'s contractual performance.

Claims

1. A method comprising:

storing a plurality of contextual applications, wherein a contextual application is associated with a video segment, wherein the contextual application is associated with an address, and wherein the address identifies an additional server used for logging a viewing event corresponding to the contextual application;

generating a fingerprint, wherein the fingerprint is associated with a frame being displayed;

transmitting the fingerprint, wherein when the fingerprint is received at a matching server, the matching server determines a reference data set similar to the fingerprint, and wherein the matching server generates a signal identifying a particular contextual application corresponding to the reference data set;

receiving the signal;

identifying, using the signal, the particular contextual application;

determining a particular address associated with the particular contextual application, wherein the particular address identifies a particular additional server used for logging a viewing event corresponding to the particular contextual application; and

sending a message using the particular address, wherein receiving the message at the particular additional server causes the particular additional server to log a viewing event corresponding to the particular contextual application.

2. The method of claim 1, wherein the message includes information identifying a media system.

3. The method of claim 1, wherein the message includes information indicative of a geographical location of a media system.

4. The method of claim 1, wherein the fingerprint is generated from one or more pixels of the frame.

5. The method of claim 1, wherein the frame is being displayed by a media system, and wherein the media system performs the storing, the generating, the transmitting, the receiving of the signal, and the identifying.

6. The method of claim 1, wherein the determining and the sending is performed by the particular contextual application.

7. The method of claim 1, further comprising:

executing the particular contextual application in response to receiving the signal.

8. A system comprising:

one or more processors; and

a non-transitory computer-readable medium containing instructions that, when executed by the one or more processors, cause the one or more processors to;

store a plurality of contextual applications, wherein a contextual application is associated with a video segment, wherein the contextual application is associated with an address, and wherein the address identifies an additional server used for logging a viewing event corresponding to the contextual application;

generate a fingerprint, wherein the fingerprint is associated with a frame being displayed;

transmit the fingerprint, wherein when the fingerprint is received at a matching server, the matching server determines a reference data set similar to the fingerprint, and wherein the matching server generates a signal identifying a particular contextual application corresponding to the reference data set;

receive the signal;

identify, using the signal, the particular contextual application;

determine a particular address associated with the particular contextual application, wherein the particular address identifies a particular additional server used for logging a viewing event corresponding to the particular contextual application; and

send a message using the particular address, wherein receiving the message at the particular additional server causes the particular additional server to log a viewing event corresponding to the particular contextual application.

9. The system of claim 8, wherein the message includes information identifying a media system.

10. The system of claim 8, wherein the message includes information indicative of a geographical location of a media system.

11. The system of claim 8, wherein the fingerprint is generated from one or more pixels of the frame.

12. The system of claim 8, wherein the frame is being displayed by a media system.

13. The system of claim 8, wherein the instructions further cause the one or more processors to:

execute the particular contextual application in response to receiving the signal.

14. A computer-program product tangibly embodied in a non-transitory machine-readable storage medium of a media system, including instructions that, when executed by the one or more processors, cause the one or more processors to:

store a plurality of contextual applications, wherein a contextual application is associated with a video segment, wherein the contextual application is associated with an address, and wherein the address identifies an additional server used for logging a viewing event corresponding to the contextual application;

generate a fingerprint, wherein the fingerprint is associated with a frame being displayed;

transmit the fingerprint, wherein when the fingerprint is received at a matching server, the matching server determines a reference data set similar to the fingerprint, and wherein the matching server generates a signal identifying a particular contextual application corresponding to the reference data set;

receive the signal;

identify, using the signal, the particular contextual application;

determine a particular address associated with the particular contextual application, wherein the particular address identifies a particular additional server used for logging a viewing event corresponding to the particular contextual application; and

send a message using the particular address, wherein receiving the message at the particular additional server causes the particular additional server to log a viewing event corresponding to the particular contextual application.

15. The computer-program product of claim 14, wherein the message includes information identifying a media system.

16. The computer-program product of claim 14, wherein the message includes information indicative of a geographical location of a media system.

17. The computer-program product of claim 14, wherein the fingerprint is generated from one or more pixels of the frame.

18. The computer-program product of claim 14, wherein the frame is being displayed by a media system, and wherein the media system performs the storing, the generating, the transmitting, the receiving of the signal, and the identifying.

19. The computer-program product of claim 14, wherein the determining and the sending is performed by the particular contextual application

20. The computer-program product of claim 14, wherein the instructions further cause the one or more processors to:

execute the particular contextual application in response to receiving the signal.