Custom Content Insertion

• US 20180077212A1
• Filed: 07/27/2017
• Published: 03/15/2018
• Est. Priority Date: 02/12/2013
• Status: Active Grant

• Current Assignee: Comcast Cable Communications LLC (Comcast Corporation)
• Original Assignee: Comcast Cable Communications LLC (Comcast Corporation)
• Inventors: Broome, Gregory Allen, Burgess, Jason, Fliam, Richard
• Granted Patent: US 10,205,764 B2
• Time in Patent Office: Days
• CPC Class Codes: H04L 65/1059 End-user terminal functionalities specially adapted for real-time communication
• CPC Class Codes: H04L 65/612 for unicast
• CPC Class Codes: H04L 65/75 Media network packet handling
• CPC Class Codes: H04L 65/764 at the destination reformatting of additional data in video clients H04N21/4355
• CPC Class Codes: H04N 21/20 Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Provided are methods and systems for inserting custom content. An example method can comprise receiving, at a first computing device, an insertion instruction over a first non-packet-switching protocol information stream. The method can also comprise querying, by the first computing device, a second computing device in response to receiving the insertion instruction. The method can further comprise receiving, at the first computing device, content over a packet-switching protocol information stream in response to querying the second computing device. The content can be customized for an end-user associated with the first computing device.

Claims

1. A method comprising:

receiving, by a first computing device, an advertisement insertion instruction over a first non-packet-switching protocol information stream;

querying, by the first computing device, a second computing device in response to receiving the advertisement insertion instruction; and

receiving, by the first computing device, an advertisement over a packet-switching protocol information stream in response to querying the second computing device, wherein the advertisement is customized for a user associated with the first computing device.