METHOD AND SYSTEM FOR COMMUNICATING ADVERTISEMENT MATERIALS

• US 20180089720A1
• Filed: 09/21/2017
• Published: 03/29/2018
• Est. Priority Date: 09/27/2016
• Status: Abandoned Application

• Current Assignee: Mastercard International Incorporated (MasterCard Incorporated)
• Original Assignee: Mastercard International Incorporated (MasterCard Incorporated)
• Inventors: Tiwari, Rakesh
• Application Number:
  US15/711,090
• Publication Number:
  US 20180089720A1
• Time in Patent Office: Days
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A computer-implemented method and system are provided for communicating advertisement materials to a user. In one aspect, the method includes: receiving identifier data and location data from a mobile device of the user; retrieving a profile of the user from a user database based on the identifier data, the user profile including historical spending data of the user and/or a user categorization; determining a set of advertisement materials for communication to the user, including: searching an advertisement database of advertisement materials based on the location data and user profile, each advertisement material having a predetermined set of conditions associated therewith; and selecting the set of advertisement materials based on results of the search, wherein the location data and user profile match the predetermined set of conditions of the selected set; and communicating at least one advertisement material from the selected set to the mobile device of the user.

Claims

1. A computer-implemented method for communicating advertisement materials to a user, the method comprising:

receiving identifier data and location data from a mobile device of the user;

retrieving a profile of the user from a user database based on the identifier data, the user profile comprising historical spending data of the user and/or a user categorization;

determining a set of advertisement materials for communication to the user, comprising;

searching an advertisement database of advertisement materials based on the location data and user profile, each advertisement material having a predetermined set of conditions associated therewith; and

selecting the set of advertisement materials based on results of the search, wherein the location data and user profile match the predetermined set of conditions of the selected set of advertisement materials;

and

communicating at least one advertisement material from the selected set of advertisement materials to the mobile device of the user.

2. The method according to claim 1, further comprising selecting a subset from the selected set of advertisement materials, the subset including the at least one advertisement material communicated to the mobile device.

3. The method according to claim 2, wherein selection of the subset of advertisement materials is based on vendor and/or cost of each advertisement material in the selected set of advertisement materials.

4. The method according to claim 1, wherein the location data is provided from a geolocation module in the mobile device.

5. The method according to claim 1, wherein the location data is provided from a vendor based on a current transaction performed by the user at the vendor.

6. The method according to claim 5, further comprising updating the historical spending data of the user with the current transaction.

7. The method according to claim 1, further comprising communicating information on points of interest (POIs) to the mobile device upon request by the user.

8. The method according to claim 7, wherein the information on POIs is associated with the location data.

9. The method according to claim 1, further comprising receiving a request from the mobile device for limiting the number of advertisement materials received by the mobile device.

10. The method according to claim 1, wherein the user categorization is derived based on answers provided by the user to a predetermined set of questions.

11. The method according to claim 10, wherein the user categorization is further derived based on the historical spending data of the user.

12. The method according to claim 1, wherein the historical spending data is derived from at least one payment vehicle of the user.

13. The method according to claim 1, wherein the user profile further comprises at least one audience group associated with the user derived from the historical spending data and/or user categorization.

14. The method according to claim 1, further comprising performing a user registration process for the user to create the user profile.

15-25. -25. (canceled)

26. A system for communicating advertisement materials to a user, the system comprising:

a host server comprising a processor and a memory configured to store computer-readable instructions, wherein when the instructions are executed, the processor performs steps comprising;

receiving identifier data and location data from a mobile device of the user;

retrieving a profile of the user from a user database based on the identifier data, the user profile comprising historical spending data of the user and/or a user categorization;

determining a set of advertisement materials for communication to the user, comprising;

searching an advertisement database of advertisement materials based on the location data and user profile, each advertisement material having a predetermined set of conditions associated therewith; and

selecting the set of advertisement materials based on results of the search, wherein the location data and user profile match the predetermined set of conditions of the selected set of advertisement materials;

and

communicating at least one advertisement material from the selected set of advertisement materials to the mobile device of the user.

27. (canceled)