DATA CAPTURE FOR USER INTERACTION WITH PROMOTIONAL MATERIALS

• US 20180089723A1
• Filed: 12/04/2017
• Published: 03/29/2018
• Est. Priority Date: 02/24/2012
• Status: Active Grant

• Current Assignee: AD Persistence LLC
• Original Assignee: AD Persistence LLC
• Inventors: Nemitz, George M., Spinella, Vincent James, Konkimalla, Rajiv, Kara, Dillip Kumar, Spinella, James Francis
• Granted Patent: US 10,664,878 B2
• Time in Patent Office: Days
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A server computer receives a request for promotional material from a management client running on a user device while a non-web-browser application is active on the user device, identifies the promotional material to send to the user device in response to the request, and sends the promotional material to the user device at a first time. In response to the management client on the user device being launched in response to a request from a user of the user device and the promotional material being presented for user interaction by the management client outside the application at a second time, wherein the second time is later than the first time, the server computer receives, over a wireless communication network, data representing a user interaction with the promotional material from the management client on the user device, stores the data representing the user interaction with the promotional material in a data store, and generates an analysis of the data representing the user interaction to determine an effectiveness of the promotional material.

Claims

1. A method comprising:

receiving a request for promotional material from a management client running on a user device while a non-web-browser application is active on the user device;

identifying the promotional material to send to the user device in response to the request;

sending the promotional material to the user device at a first time;

in response to the management client on the user device being launched in response to a request from a user of the user device and the promotional material being presented for user interaction by the management client outside the application at a second time, wherein the second time is later than the first time, receiving, over a wireless communication network, data representing a user interaction with the promotional material from the management client on the user device;

storing the data representing the user interaction with the promotional material in a data store; and

generating an analysis of the data representing the user interaction to determine an effectiveness of the promotional material.

2. The method of claim 1, wherein the promotional material comprises at least one of an advertisement, brochure, coupon, multimedia message, loyalty card program, or rebate offering.

3. The method of claim 1, wherein identifying the promotional material to send to the user device comprising identifying the promotional material based on a preference from a user profile associated with a user of the user device and stored in the data store.

4. The method of claim 1, wherein the user interaction comprises at least one of viewing, saving, sharing, deleting, purchasing or redeeming the promotional material.

5. The method of claim 1, wherein the management client comprises a second application running on the user device and is separate from the application.

6. The method of claim 5, wherein the management client is configured to manage a plurality of promotional materials received by the application from the server and to provide access to the promotional materials without interrupting a function of the application.

7. The method of claim 1, wherein the data representing the user interaction is received from the management client using an advertisement sync gateway (ASG) protocol, the ASG protocol comprising a communication scheme to deliver the promotional material from the server to a plurality of user devices and enable capture of the data representing the user interaction from the plurality of user devices.

8. A server comprising:

memory;

a processing device coupled to the memory, the processing device to;

receive a request for promotional material from a management client running on a user device while a non-web-browser application is active on the user device;

identify the promotional material to send to the user device in response to the request;

send the promotional material to the user device at a first time;

in response to the management client on the user device being launched in response to a request from a user of the user device and the promotional material being presented for user interaction by the management client outside the application at a second time, wherein the second time is later than the first time, receive, over a wireless communication network, data representing a user interaction with the promotional material from the management client on the user device;

store the data representing the user interaction with the promotional material in a data store; and

generate an analysis of the data representing the user interaction to determine an effectiveness of the promotional material.

9. The server of claim 8, wherein the promotional material comprises at least one of an advertisement, brochure, coupon, multimedia message, loyalty card program, or rebate offering.

10. The server of claim 8, wherein to identify the promotional material to send to the user device, the processing device to identify the promotional material based on a preference from a user profile associated with a user of the user device and stored in the data store.

11. The server of claim 8, wherein the user interaction comprises at least one of viewing, saving, sharing, deleting, purchasing or redeeming the promotional material.

12. The server of claim 8, wherein the management client comprises a second application running on the user device and is separate from the application.

13. The server of claim 12, wherein the management client is configured to manage a plurality of promotional materials received by the application from the server and to provide access to the promotional materials without interrupting a function of the application.

14. The server of claim 8, wherein the data representing the user interaction is received from the management client using an advertisement sync gateway (ASG) protocol, the ASG protocol comprising a communication scheme to deliver the promotional material from the server to a plurality of user devices and enable capture of the data representing the user interaction from the plurality of user devices.

15. A non-transitory machine-readable storage medium storing instructions which, when executed, cause a processing device to:

receive a request for promotional material from a management client running on a user device while a non-web-browser application is active on the user device;

identify the promotional material to send to the user device in response to the request;

send the promotional material to the user device at a first time;

in response to the management client on the user device being launched in response to a request from a user of the user device and the promotional material being presented for user interaction by the management client outside the application at a second time, wherein the second time is later than the first time, receive, over a wireless communication network, data representing a user interaction with the promotional material from the management client on the user device;

store the data representing the user interaction with the promotional material in a data store; and

generate an analysis of the data representing the user interaction to determine an effectiveness of the promotional material.

16. The non-transitory machine-readable storage medium of claim 15, wherein the promotional material comprises at least one of an advertisement, brochure, coupon, multimedia message, loyalty card program, or rebate offering.

17. The non-transitory machine-readable storage medium of claim 15, wherein to identify the promotional material to send to the user device, the processing device to identify the promotional material based on a preference from a user profile associated with a user of the user device and stored in the data store.

18. The non-transitory machine-readable storage medium of claim 15, wherein the user interaction comprises at least one of viewing, saving, sharing, deleting, purchasing or redeeming the promotional material.

19. The non-transitory machine-readable storage medium of claim 15, wherein the management client comprises a second application running on the user device and is separate from the application, and wherein the management client is configured to manage a plurality of promotional materials received by the application from the server and to provide access to the promotional materials without interrupting a function of the application.

20. The non-transitory machine-readable storage medium of claim 15, wherein the data representing the user interaction is received from the management client using an advertisement sync gateway (ASG) protocol, the ASG protocol comprising a communication scheme to deliver the promotional material from the server to a plurality of user devices and enable capture of the data representing the user interaction from the plurality of user devices.