METHODS AND APPARATUS TO CORRECT ERRORS IN AUDIENCE MEASUREMENTS FOR MEDIA ACCESSED USING OVER THE TOP DEVICES
First Claim
1. An apparatus comprising:
- a demographic corrector to;
identify first impression data received from a computer, the first impression data including demographic data of users, the computer producing a misattribution error in the first impression data, the misattribution error corresponding to a difference between reported demographics in the first impression data and actual demographics corresponding to the first impression data;
generate a model based on a difference between the first impression data and second data; and
generate corrected demographic data by applying the model to the first impression data; and
a viewership assigner to correct the misattribution error produced by the computer by assigning viewership to an impression associated with the first impression data using the corrected demographic data, at least one of the demographic corrector or the viewership assigner is a logic circuit.
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Accused Products
Abstract
Methods and apparatus to correct errors in measuring audiences of over the top media are disclosed. An example apparatus includes a demographic corrector to identify first impression data received from a computer, the first impression data including demographic data of users, the computer producing a misattribution error in the first impression data, and the misattribution error corresponding to a difference between reported demographics in the first impression data and actual demographics corresponding to the first impression data. The example demographic corrector further is to generate a model based on a difference between the first impression data and second data and generate corrected demographic data by applying the model to the first impression data. In addition, the example apparatus includes a viewership assigner to correct the misattribution error produced by the computer by assigning viewership to an impression associated with the first impression data using the corrected demographic data, at least one of the demographic corrector or the viewership assigner is a logic circuit.
4 Citations
20 Claims
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1. An apparatus comprising:
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a demographic corrector to; identify first impression data received from a computer, the first impression data including demographic data of users, the computer producing a misattribution error in the first impression data, the misattribution error corresponding to a difference between reported demographics in the first impression data and actual demographics corresponding to the first impression data; generate a model based on a difference between the first impression data and second data; and generate corrected demographic data by applying the model to the first impression data; and a viewership assigner to correct the misattribution error produced by the computer by assigning viewership to an impression associated with the first impression data using the corrected demographic data, at least one of the demographic corrector or the viewership assigner is a logic circuit. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A tangible computer readable storage medium comprising instructions that, when executed, cause a machine to at least:
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identify first impression data received from a computer, the first impression data including demographic data of users; identify a misattribution error in the first impression data produced by the computer, the misattribution error corresponding to a difference between reported demographics in the first impression data and actual demographics corresponding to the first impression data; generate a model based on a difference between the first impression data and second data; generate corrected demographic data error by applying the model to the first impression data; and correct the misattribution error by assigning viewership to an impression associated with the first impression data using the corrected demographic data. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A method to correct a misattribution error produced by a computer, the method comprising:
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identifying, by executing an instruction with a processor, first impression data received from the computer, the first impression data including demographic data of users; identifying, by executing an instruction with the processor, a misattribution error in the first impression data produced by the computer, the misattribution error corresponding to a difference between reported demographics in the first impression data and actual demographics corresponding to the first impression data; generating, by executing an instruction with the processor, a model based on a difference between the first impression data and second data; generating, by executing an instruction with the processor, corrected demographic data by applying the model to the first impression data; and correcting, by executing an instruction with the processor, the misattribution error by assigning viewership to an impression associated with the first impression data using the corrected demographic data. - View Dependent Claims (18, 19, 20)
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Specification