VIDEO ADVERTISEMENT OVERLAY SYSTEM AND METHOD

• US 20190090010A1
• Filed: 12/11/2017
• Published: 03/21/2019
• Est. Priority Date: 11/30/2011
• Status: Active Grant

• Current Assignee: Google Inc. (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Kerns, Jamieson, Moon, Mary, Jaini, Shiva, Crane, Nicola Ann
• Granted Patent: US 10,362,353 B2
• Time in Patent Office: Days
• CPC Class Codes: G06F 13/00 Interconnection of, or transfer of information or other signals between, memories, input/output devices or central processing units interface circuits for specific input/output devices G06F3/00 ; multiprogram control therefor G06F9/46; multiprocessor systems G06F15/16
• CPC Class Codes: G06F 3/00 Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/2543 Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/47217 for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks specific graphical features in visual interfaces H04N21/4312
• CPC Class Codes: H04N 21/4825 using a list of items to be played back in a given order, e.g. playlists
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

This disclosure relates system(s) and method(s) for overlaying functionalities, text, annotations, and/or features on video advertisements and content videos.

Claims

1. A system comprising:

a presentation component configured to;

receive a request to display a first video content item, and

in response to the request for the first video content item, cause the client device to playback a second video content item in a window prior to a display of the first video content item in the window; and

an overlay component configured to;

display an overlay element comprising a thumbnail of the first video content item, over the second video content item

display a counter indicating a playback time of the second video content item;

display the representative image of the first video content item in accordance with a visual effect, wherein the visual effect comprises causing the representative image of the first video content item to fade in as the counter proceeds; and

adjust a fade-in time of the visual effect based on a time remaining in the counter.

2. The system of claim 1, wherein the overlay element is selectable.

3. The system of claim 2, wherein the overlay component is configured to change the display of the counter responsive to detecting that the overlay element is selectable.

4. The system of claim 1, wherein the second video content item is a video advertisement associated with the first video content item.

5. The system of claim 1, wherein the overlay component is configured to display the thumbnail of the first video content item after a predetermined portion of the second video content item has been played back.

8. The system of claim 1, wherein the playback time of the second video content item comprises a time left in the second video content item and is less than a total duration of the second video content item.

9. The system of claim 8, wherein the playback time of the second video content item comprises a predetermined period of time before the second video content item may be skipped.

10. The system of claim 9, wherein the overlay component is further configured to display a second overlay element, responsive to expiration of the counter.

21. The system of claim 1, wherein the visual effect can occur responsive to the playback time of the second video content item exceeding a predetermined visual effect threshold.

22. The system of claim 21, wherein the predetermined visual effect threshold comprises the playback time of the second video content item exceeding at least one of a fixed length of the playback time, a percentage of the total duration of the second video content item, a dynamically adjusted length of the playback time, and a length of playback time based upon a total duration of the first video content item.

6. (canceled)

7. (canceled)

11. A method, comprising:

receiving, by a presentation component of a device, a request to display a first video content item;

in response to the request for the first video content item, playing back, by the presentation component, a second video content item in a window prior to a display of the first video content item in the window;

displaying, by an overlay component, an overlay element comprising a thumbnail of the first video content item, over the second video content item;

displaying, by the overlay component, a counter indicating a playback time of the second video content item;

displaying, by the presentation component, the representative image of the first video content item in accordance with a visual effect, wherein the visual effect comprises causing the representative image of the first video content item to fade in as the counter proceeds; and

adjusting, by the presentation component, a fade-in time of the visual effect based on a time remaining in the counter.

12. The method of claim 11, wherein the overlay element is selectable;

and further comprising changing the display of the counter, by the overlay component, responsive to detecting that the overlay element is selectable.

13. The method of claim 11, wherein the second video content item is a video advertisement associated with the first video content item.

14. The method of claim 11, further comprising displaying the thumbnail of the first video content item after a predetermined portion of the second video content item has been played back.

15. The method of claim 11, wherein the playback time of the second video content item comprises a time left in the second video content item and is less than a total duration of the second video content item.

16. The method of claim 15, wherein the playback time of the second video content item comprises a predetermined period of time before the second video content item may be skipped.

17. The method of claim 16, further comprising displaying, by the overlay component, a second overlay element, responsive to expiration of the counter.

18. A system, comprising:

a server comprising memory storing a first video content item, a second video content item, and a thumbnail of the first video content item, and a network interface in communication with a device;

wherein the network interface is configured to;

receive, from the device, a request to display a first video content item, and

transmit, to the device, the thumbnail of the first video content item and the second video content item for display in a window prior to a display of the first video content item in the window;

wherein receipt of the second video content item and the thumbnail of the first video content item causes an overlay component of the device to display, in accordance with a visual effect comprising a fade in having a fade in duration, the thumbnail of the first video content item in an overlay element and a counter indicating a playback time of the second video content item, the fade in duration adjusted based on a time remaining on the counter.

19. The system of claim 18, wherein the playback time of the second video content item comprises a time left in the second video content item and is less than a total duration of the second video content item.

20. The system of claim 19, wherein the network interface is further configured to transmit the first video content item, to the device, responsive to expiration of the counter.