METHODS AND APPARATUS TO COLLECT DISTRIBUTED USER INFORMATION FOR MEDIA IMPRESSIONS AND SEARCH TERMS
8 Assignments
0 Petitions
Accused Products
Abstract
An example method includes receiving a media identifier and a first impression identifier from a media device, the media identifier being indicative of media presented at the media device, receiving the first impression identifier in association with first user information from a first database proprietor as a result of the first database proprietor obtaining a first identifier encrypted with a first encryption key by the media device, and receiving a second impression identifier in association with second user information from a second database proprietor as a result of the second database proprietor obtaining a second identifier encrypted with a second encryption key. The example method further includes identifying the first user information as associated with a user based on the first impression identifier, identifying the second user information as not associated with the user based on the second impression identifier and discarding the second user information.
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Citations
21 Claims
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1. (canceled)
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2. A method comprising:
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obtaining a media identifier and a first impression identifier from a device, the media identifier indicative of media presented at the device; obtaining a second impression identifier in association with first user information from a first database proprietor based on the first database proprietor obtaining the second impression identifier and a first identifier from the device, the first identifier identifying at least one of the device or a user of the device; obtaining a third impression identifier in association with second user information from a second database proprietor based on the second database proprietor obtaining the third impression identifier and a second identifier from the device, the second identifier identifying at least one of the device or the user of the device, the second identifier different than the first identifier; associating the first user information with the media identifier based on the second impression identifier matching the first impression identifier; and discarding the second user information based on the third impression identifier not matching the first impression identifier. - View Dependent Claims (3, 4, 5, 6, 7, 8)
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9. An apparatus comprising:
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a processor; memory comprising computer readable instructions which, when executed, cause the processor to at least; obtain a media identifier and a first impression identifier from a device, the media identifier indicative of media presented at the device; obtain a second impression identifier in association with first user information from a first database proprietor based on the first database proprietor obtaining the second impression identifier and a first identifier from the device, the first identifier identifying at least one of the device or a user of the device; obtain a third impression identifier in association with second user information from a second database proprietor based on the second database proprietor obtaining the third impression identifier and a second identifier from the device, the second identifier identifying at least one of the device or the user of the device, the second identifier different than the first identifier; associate the first user information with the media identifier based on the second impression identifier matching the first impression identifier; and discard the second user information based on the third impression identifier not matching the first impression identifier. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. A non-transitory computer readable medium comprising instructions which, when executed, cause a processor to at least:
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obtain a media identifier and a first impression identifier from a device, the media identifier indicative of media presented at the device; obtain a second impression identifier in association with first user information from a first database proprietor based on the first database proprietor obtaining the second impression identifier and a first identifier from the device, the first identifier identifying at least one of the device or a user of the device; obtain a third impression identifier in association with second user information from a second database proprietor based on the second database proprietor obtaining the third impression identifier and a second identifier from the device, the second identifier identifying at least one of the device or the user of the device, the second identifier different than the first identifier; associate the first user information with the media identifier based on the second impression identifier matching the first impression identifier; and discard the second user information based on the third impression identifier not matching the first impression identifier. - View Dependent Claims (17, 18, 19, 20, 21)
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Specification