DIGITAL COMPONENT BACKDROP RENDERING

• US 20190236115A1
• Filed: 02/01/2018
• Published: 08/01/2019
• Est. Priority Date: 02/01/2018
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Takahashi, Junya, Hathorn, Matthew Maitland, Lee, Daniel Patrick, Grose, William Frazier Pierpont
• Granted Patent: US 10,671,798 B2
• Time in Patent Office: Days
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 21/53 by executing in a restricted environment, e.g. sandbox or secure virtual machine
• CPC Class Codes: G06F 2221/033 Test or assess software
• CPC Class Codes: G06F 40/106 Display of layout of documents; Previewing
• CPC Class Codes: G06F 40/166 Editing, e.g. inserting or deleting
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 63/1466 Active attacks involving interception, injection, modification, spoofing of data unit addresses, e.g. hijacking, packet injection or TCP sequence number attacks
• CPC Class Codes: H04L 63/1483 service impersonation, e.g. phishing, pharming or web spoofing detection of rogue wireless access points H04W12/12

Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for locating, using a content binder library, content elements of a publisher page. For each content element, the library determines presentation attributes of the content element and at least one other library detects a mode parameter that specifies a type of user device that is requesting the publisher page. The library selects a particular content element from the publisher page as a reference point for positioning a digital component at the publisher page using the presentation attributes of the particular content element. The library determines a location of the publisher page for rendering the digital component, where the location is determined based on the reference point and the mode parameter. The library provides the digital component for display at the location of the publisher page.

Claims

1. A computer-implemented method, comprising:

locating, using a content binder library, content elements of a publisher page;

for each content element of the publisher page;

determining, using the content binder library, presentation attributes of the content element, the presentation attributes comprising a size attribute specifying a size of the content element and a relative position of the content element of the publisher page;

detecting a mode parameter that specifies a type of user device that is requesting the publisher page;

selecting, using the content binder library, a particular content element from the publisher page as a reference point for positioning a digital component at the publisher page using the presentation attributes of the particular content element;

determining, using the content binder library, a location of the publisher page for rendering the digital component, the location being determined based on the reference point and the mode parameter; and

providing, using the content binder library, the digital component for display at the location of the publisher page.

2. The method of claim 1, wherein the content binder library is configured to:

insert a secure iframe for rendering the digital component at the location of the publisher, communicate with a rendering library, receive the digital component from the rendering library, and cause the digital component to be integrated into the publisher page using the secure iframe inserted at the location of the publisher page, wherein the location is adjacent to the particular content element of the publisher page.

3. The method of claim 1, wherein selecting the particular content element comprises:

identifying a second reference point for inserting a cutout at the publisher page based on the type of user device specified by the mode parameter, the second reference point representing at least one other location of the publisher page for;

rendering a portion of the digital component integrated into the publisher page adjacent the particular content element, or

rendering another different digital component provided for display at the publisher page.

4. The method of claim 3, wherein identifying the second reference point at the publisher page comprises:

identifying one or more candidate content elements based on a respective depth value of each candidate content element, each respective depth value being computed with reference to a root node of the publisher page;

filtering one or more candidate content elements that overlap with a first viewport-sized area of the publisher page;

in response to filtering, selecting a content element from among a remaining set of candidate content elements, the content element being selected based on a respective depth value that indicates the content element is closest to the root node of the publisher page; and

identifying the second reference point at the publisher page based on the selected content element.

5. The method of claim 2, where providing the digital component for display at the location of the publisher page comprises:

providing the digital component for rendering at the location of the publisher page based on a request from the rendering library.

6. The method of claim 2, wherein:

the rendering library includes a plurality of digital components that are formatted for display at a plurality of different types of publisher pages, and

the plurality of digital components includes at least one of;

a backdrop creative component or a rich media creative component.

7. The method of claim 1, wherein the mode parameter specifies the type of user device as a mobile computing device and the content elements are for display at a publisher page configured for the mobile computing device, and determining the location for the publisher page comprises:

determining the location based on the respective size attributes specifying the size of each content element and the respective relative positions of each content element displayed at the publisher page configured for the mobile computing device.

8. The method of claim 2, further comprising:

determining, using the content binder library, a rendering layout for integrating and displaying the digital component at the publisher page, wherein the rendering layout is determined based on metadata of the digital component received from the rendering library.

9. The method of claim 2, wherein providing the digital component for display at the location of the publisher page comprises:

providing the digital component from the rendering library, wherein the rendering library represents a first domain that is precluded from accessing the publisher page; and

receiving the digital component at the content binder library, wherein the content binder library represents a second domain that is separate from the first domain and that is;

configured for access by the first domain of the rendering library; and

configured to access a third domain for digital components that are integrated at the publisher page.

10. The method of claim 9, wherein:

the third domain is a sandboxed execution environment of the publisher page that is configured to preclude third party access to the publisher page;

the third domain is separate from the first domain of the rendering library and the second domain of the content binder library; and

digital components of the third domain that are integrated at the publisher page communicate with the rendering library via a secure communication channel established by the content binder library.

11. A computing system, comprising:

a content binder library that locates content elements for display at a publisher page, wherein the content binder library is configured to;

determine, for each content element displayed at the publisher page, presentation attributes of the content element, the presentation attributes comprising a size attribute specifying a size of the content element and a relative position of the content element of the publisher page; and

receive information relating to a mode parameter that specifies a type of user device that is requesting the publisher page; and

a data integrator that communicates with the publisher page and computing logic of the content binder library, wherein the data integrator is configured to;

select a particular content element from the publisher page as a reference point for positioning a digital component at the publisher page using the presentation attributes of the particular content element;

determine a location of the publisher page for rendering the digital component, the location being determined based on the reference point and the mode parameter; and

provide the digital component for display at the location of the publisher page.

12. The computing system of claim 11, further comprising a rendering library configured to:

communicate with the content binder library to provide the digital component to the content binder library, wherein the content binder library is configured to insert a secure iframe for rendering the digital component at the location of the publisher page and cause the data integrator to integrate the digital component into the publisher page using the secure iframe inserted at the location of the publisher page, wherein the location is adjacent to the particular content element of the publisher page.

13. The computing system of claim 11, wherein the data integrator selects the particular content element by identifying a second reference point for inserting a cutout at the publisher page based on the type of user device specified by the mode parameter, the second reference point representing at least one other location of the publisher page for rendering:

a portion of the digital component integrated into the publisher page adjacent the particular content element, or

another different digital component provided for display at the publisher page.

14. The computing system of claim 13, wherein the data integrator is configured to identify the second reference point at the publisher page by:

i) identifying one or more candidate content elements based on a respective depth value of each candidate content element, each respective depth value being computed with reference to a root node of the publisher page;

ii) filtering one or more candidate content elements that overlap with a first viewport-sized area of the publisher page;

iii) in response to filtering, selecting a content element from among a remaining set of candidate content elements, the content element being selected based on a respective depth value that indicates the content element is closest to the root node of the publisher page; and

iv) identifying the second reference point at the publisher page based on the selected content element.

15. The computing system of claim 12, wherein the data integrator is configured to provide the digital component for display at the location of the publisher page based on a request from the rendering library.

16. The computing system of claim 12, wherein:

the rendering library includes a plurality of digital components that are formatted for display at a plurality of different types of publisher pages, and

the plurality of digital components includes at least one of;

a backdrop creative component or a rich media creative component.

17. The computing system of claim 12, wherein:

the rendering library represents a first domain that is precluded from accessing the publisher page;

the content binder library represents a second domain that is separate from the first domain and is;

configured for access by the first domain of the rendering library; and

configured to access a third domain for digital components that are integrated at the publisher page.

18. The computing system of claim 17, wherein:

the third domain is a sandboxed execution environment of the publisher page that is configured to preclude third party access to the publisher page;

the third domain is separate from the first domain represented by the rendering library and the second domain represented by the content binder library; and

digital components of the third domain that are integrated at the publisher page communicate with the rendering library via a secure communication channel established by the content binder library.

19. One or more non-transitory machine-readable storage devices for storing instructions that are executable by one or more processing devices to cause performance of operations comprising:

locating, using a content binder library, content elements of a publisher page;

for each content element of the publisher page;

determining, using the content binder library, presentation attributes of the content element, the presentation attributes comprising a size attribute specifying a size of the content element and a relative position of the content element of the publisher page;

detecting a mode parameter that specifies a type of user device that is requesting the publisher page;

selecting, using the content binder library, a particular content element from the publisher page as a reference point for positioning the digital component at the publisher page using the presentation attributes of the particular content element;

determining, using the content binder library, a location of the publisher page for rendering a digital component, the location being determined based on the reference point and the mode parameter; and

providing, using the content binder library, the digital component for display at the location of the publisher page.

20. The non-transitory machine-readable storage device of claim 19, wherein the content binder library is configured to:

insert a secure iframe for rendering the digital component at the location of the publisher,

communicate with a rendering library, and receive the digital component from the rendering library, and

cause the digital component to be integrated into the publisher page using the secure iframe inserted at the location of the publisher page, wherein the location is adjacent to the particular content element of the publisher page.