CATEGORIZING DIGITAL CONTENT PROVIDERS

• US 20190306548A1
• Filed: 08/03/2018
• Published: 10/03/2019
• Est. Priority Date: 05/03/2007
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Tran, Thai, Yasuda, Dean, Seth, Shashi, Lee, Aaron Kwong Yue, Liu, Zheng, Chastagnol, Franck, Strompolos, George
• Granted Patent: US 10,643,249 B2
• Time in Patent Office: Days
• CPC Class Codes: G06Q 20/10 specially adapted for electronic funds transfer [EFT] systems; specially adapted for home banking systems
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0274 Split fees
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes
• CPC Class Codes: H04N 21/2407 Monitoring of transmitted content, e.g. distribution time, number of downloads arrangements for monitoring programmes for broadcast or for distribution combined with broadcast H04H20/14
• CPC Class Codes: H04N 21/25435 involving characteristics of content or additional data, e.g. video resolution or the amount of advertising
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8358 involving watermark protecting executable software by watermarking G06F21/16; image watermarking in general G06T1/0021; watermarks inserted in still images for transmission purposes H04N1/32144; inserting watermarks during video coding H04N19/467

Abstract

The examples provide a content item distributor computing system that is configured to determine characteristics of content providers and providing content items to certain categories of content providers. In one embodiment, the content item distributor receives a request from a content provider to receive content items and determines if a provided set of video content has a minimum number of viewers and meets a standard for upload content. In response to the determination, the content item distributor communicates a content item to the video content provider to present in conjunction with video content.

Claims

1. A computer-implemented method to categorize video content providers, comprising:

receiving, by one or more computing devices, a request from a provider of video content to receive content items to present in conjunction with video content presented by the video content provider;

analyzing, by the one or more computing devices, a set of video content presented by the video content provider;

determining, by the one or more computing devices, that the set of video content has a minimum number of viewers and meets a standard for upload content; and

in response to determining that the set of video content has the minimum number of viewers and meets the standard for upload content and originality,

communicating, by the one or more computing devices, a content item to the video content provider to present in conjunction with video content.

2. The computer implemented method of claim 1, wherein the video content items are determined to be original based on a digital fingerprinting of the video content items.

3. The computer implemented method of claim 1, further comprising transferring, by the one or more computing devices and to the video content provider, a portion of received revenue from the content item.

4. The computer implemented method of claim 1, wherein the content item is presented by the video content provider at a time before the video content provider presents the video content.

5. The computer implemented method of claim 4, wherein the request is received as an online application.

6. The computer implemented method of claim 4, wherein the revenue is generated when a viewer clicks on the content item.

7. The computer implemented method of claim 5, wherein the revenue is generated when a viewer certain number of viewers are presented the content item.

8. The computer implemented method of claim 1, wherein the revenue is generated when a viewer takes an action based on the content item.

9. The computer implemented method of claim 1, wherein the standard for upload content is based on a number of violations of a set of conduct rules established [verified?] by the one or more computing devices.

10. The computer implemented method of claim 1, wherein the standard for upload content is based on a number of video content items submitted by the provider.

11. The computer implemented method of claim 1, wherein the standard for upload content is based on a number of video content items that are determined to be original.

12. The computer implemented method of claim 1, further comprising:

determining, by the one or more computing devices, that the set of video content has been viewed for a minimum cumulative amount of time; and

in response to determining that the set of video content has been viewed for the minimum cumulative amount of time, communicating, by the one or more computing devices, a content item to the video content provider to present in conjunction with video content.

13. A computer program product, comprising:

a non-transitory computer-readable storage device having computer-executable program instructions embodied thereon that when executed by a computer cause the computer to categorize video content providers, the computer-executable program instructions comprising;

computer-executable program instructions to receive a request from a provider of video content to receive content items to present in conjunction with video content presented by the video content provider;

computer-executable program instructions to analyze a set of video content presented by the video content provider;

computer-executable program instructions to determine that the set of video content has a minimum number of viewers and meets a standard for upload content; and

computer-executable program instructions to communicate a content item to the video content provider to present in conjunction with video content in response to determining that the set of video content has the minimum number of viewers and meets the standard for upload content and originality.

14. The computer program product of claim 13, wherein the video content items are determined to be original based on a digital fingerprinting of the video content items.

15. The computer program product of claim 13, further comprising transferring, by the one or more computing devices and to the video content provider, a portion of received revenue from the content item.

16. The computer program product of claim 13, wherein the content item is presented by the video content provider at a time before the video content provider presents the video content.

17. A system to categorize video content providers, comprising:

a storage device;

a network device; and

a processor communicatively coupled to the storage device and the network device, wherein the processor executes application code instructions that are stored in the storage device to cause the system to;

receive a request from a provider of video content to receive content items to present in conjunction with video content presented by the video content provider;

analyze a set of video content presented by the video content provider;

determine that the set of video content has a minimum number of viewers and meets a standard for upload content; and

communicate a content item to the video content provider to present in conjunction with video content in response to determining that the set of video content has the minimum number of viewers and meets the standard for upload content and originality.

18. The system of claim 17, wherein the content item is presented by the video content provider at a time before the video content provider presents the video content.

19. The system of claim 17, wherein the request is received as an online application.

20. The system of claim 17, wherein the revenue is generated when a viewer clicks on the content item.