PRIORITIZATION OF MESSAGES WITHIN A MESSAGE COLLECTION

• US 20190342699A1
• Filed: 07/15/2019
• Published: 11/07/2019
• Est. Priority Date: 06/13/2014
• Status: Active Grant

• Current Assignee: Snap, Inc.
• Original Assignee: Snap, Inc.
• Inventors: Sehn, Timothy, Borrero, Juan David, Randall, Michael, Ames, Brian
• Granted Patent: US 10,623,891 B2
• Time in Patent Office: Days
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 40/279 Recognition of textual entities
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: G06T 13/00 Animation
• CPC Class Codes: G06V 30/418 Document matching, e.g. of document images
• CPC Class Codes: H04H 20/61 for local area broadcast, e.g. instore broadcast
• CPC Class Codes: H04L 51/10 Multimedia information
• CPC Class Codes: H04L 51/222 using geographical location information, e.g. messages transmitted or received in proximity of a certain spot or area
• CPC Class Codes: H04L 51/226 Delivery according to priorities
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04L 67/104 Peer-to-peer [P2P] networks
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/12 Messaging; Mailboxes; Announcements
• CPC Class Codes: H04W 60/00 : Affiliation to network, e.g. registration; Terminating affiliation with the network, e.g. de-registration

Abstract

In some embodiments, a computer implemented method of processing messages may include receiving priority information from at least one sponsor, the priority information to be used in determining a priority of one or more messages received from a plurality user devices, creating a message collection using a plurality of messages received from the plurality of user devices, and prioritizing at least one message in the message collection according to the received priority information.

Claims

1. A method of processing images, the method comprising:

receiving, at a server computer, a message for inclusion in a message collection comprising individual ephemeral messages received from a plurality of user devices;

determining, by the server computer, a priority parameter associated with the message based on sponsored content;

prioritizing the message in the message collection according to the priority parameter; and

supplying, by the server computer, the message collection, including the message, in an order of presentation based on the prioritization of the message in the message collection according to the priority parameter.

2. The method of claim 1, wherein the message comprises at least one of a photograph, video, or text.

3. The method of claim 1, wherein the message collection is associated with an event.

4. The method of claim 1, wherein the plurality of user devices are located within a geofence associated with an event when sending messages for inclusion in the message collection.

5. The method of claim 1, wherein the message comprises a photograph or video augmented with text.

6. The method of claim 1, wherein the message collection is available for a specified transitory period.

7. The method of claim 1, wherein a first priority parameter is received from a first sponsor and a second priority parameter is received from a second sponsor and wherein the method further comprises:

determining that there is not sufficient message inventory to include both a message associated with the first sponsor and a message associated with the second sponsor in the message collection; and

prioritizing the message associated with the first sponsor in the message collection and not including the message associated with the second sponsor in the message collection, based on an amount of consideration associated with the first priority parameter from the first sponsor and amount of consideration associated with the second priority parameter received from the second sponsor.

8. The method of claim 1, wherein the message is an ephemeral message and wherein duration of the ephemeral message is based on the priority parameter.

9. The method of claim 1, wherein prioritizing the message in the message collection according to the priority parameter includes placing the message in a favorable position in the message collection in the form of an early placement in a sequence of messages in the message collection, or in the form of a message of relatively long duration in a sequence of ephemeral messages.

10. A server computer to process messages, the server computer comprising:

a processor; and

a memory storing instructions that, when executed by the processor, cause the server computer to perform operations comprising;

receiving a message for inclusion in a message collection comprising individual ephemeral messages received from a plurality of user devices;

determining a priority parameter associated with the message based on sponsored content;

prioritizing the message in the message collection according to the priority parameter; and

supplying the message collection, including the message, in an order of presentation based on the prioritization of the message in the message collection according to the priority parameter.

11. The server computer of claim 10, wherein the message comprises at least one of a photograph, video, or text.

12. The server computer of claim 10, wherein the message collection is associated with an event.

13. The server computer of claim 10, wherein the plurality of user devices are located within a geofence associated with an event when sending messages for inclusion in the message collection.

14. The server computer of claim 10, wherein the message comprises a photograph or video augmented with text.

15. The server computer of claim 10, wherein the message collection is available for a specified transitory period.

16. The server computer of claim 10, wherein a first priority parameter is received from a first sponsor and a second priority parameter is received from a second sponsor and wherein the operations further comprise:

determining that there is not sufficient message inventory to include both a message associated with the first sponsor and a message associated with the second sponsor in the message collection; and

prioritizing the message associated with the first sponsor in the message collection and not including the message associated with the second sponsor in the message collection, based on an amount of consideration associated with the first priority parameter from the first sponsor and amount of consideration associated with the second priority parameter received from the second sponsor.

17. The server computer of claim 10, wherein the message is an ephemeral message and wherein duration of the ephemeral message is based on the priority parameter.

18. The server computer of claim 10, wherein prioritizing the message in the message collection according to the priority parameter includes placing the message in a favorable position in the message collection in the form of an early placement in a sequence of messages in the message collection, or in the form of a message of relatively long duration in a sequence of ephemeral messages.

19. A non-transitory computer readable storage medium comprising instructions that are executable by at least one processor to cause a computing device to perform operations comprising:

receiving a message for inclusion in a message collection comprising individual ephemeral messages received from a plurality of user devices;

determining a priority parameter associated with the message based on sponsored content;

prioritizing the message in the message collection according to the priority parameter; and

supplying the message collection, including the message, in an order of presentation based on the prioritization of the message in the message collection according to the priority parameter.

20. The non-transitory computer readable storage medium of claim 19, wherein the message comprises at least one of a photograph, video, or text.