Method and apparatus for controlling the distribution of coupons

• US 4,674,041 A
• Filed: 09/15/1983
• Issued: 06/16/1987
• Est. Priority Date: 09/15/1983
• Status: Expired due to Term

• Current Assignee: Catalina Marketing International Incorporated (Catalina Marketing Corporation), Electronic Advertising Network Incorporated
• Original Assignee: James K. Appleton
• Inventors: Lemon, Chester L., Kelly, Bill A.
• Primary Examiner(s): Ruggiero, Joseph
• Assistant Examiner(s): NOT, DEFINED
• Application Number:
  US06/533,060
• Time in Patent Office: 1,370 Days
• Field of Search: 364/401, 364/400, 364/478, 364/479, 364/200 MS File, 364/900 MS File, 235/379, 235/380, 235/381, 235/382
• US Class Current: 705/14.35
• CPC Class Codes: G06Q 20/387 Payment using discounts or coupons relating to marketing G06Q30/02
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G07G 1/145 PLU-management

Abstract

A system for monitoring and controlling the distribution of product coupons from a plurality of remote terminals located at the point of sale is provided. The system includes video display terminals for displaying an array of coupons available for selection and means for monitoring and controlling the number of coupons distributed.

Claims

1. A systen for controlling the selection and dispensing of product coupons at a plurality of remote terminals located at predesignated sites such as consumer stores wherein each terminal comprises:

activation means for activating such terminal for consumer transactions;

display means operatively connected with said activation means for displaying a plurality of coupons available for selection;

selection means operatively connected with said display means provided to permit selection of a desired displayed coupon by the consumer;

print means operatively connected with said selection means for printing and dispensing the coupon selected by the consumer; and

control means operatively connected with said display means for monitoring each consumer transaction and for controlling said display means to prevent the display of coupons having exceeded prescribed coupon limits.

2. The system of claim 1, wherein said activation means comprises means for reading encoded consumer identifier cards, and means, responsive to said card reading means, for providing a terminal display activation signal.

3. The system set forth in claim 2, wherein:

said control means includes means for preventing the display of particular coupons in response to activation by a particular credit card.

4. The system set forth in claim 2, wherein said control means includes:

coupon limit means for prescribing a maximum distribution number for each coupon to set a limit on the number of that coupon that is dispensed from a given terminal in a particular time period; and

display masking means for preventing the display of those coupons for which the prescribed distribution limit has been attained.

5. The system set forth in claim 4, wherein said selection means includes

a touch sensitive screen comprising an array of touch sensitive elements and mounted with said display means for permitting a customer to select a particular displayed coupon by touching said elements of touch sensitive screen at points aligned with the particular coupon;

and wherein said control means further comprises touch screen disabling means for disabling those elements of said touch screen aligned with masked coupons.

6. The system set forth in claim 2, wherein said control means further comprises:

transaction storage means for storing a record of each transaction, said transaction record including a customer account identification number and data reflecting the type and number of coupons dispensed in the particular transaction.

7. The system set forth in claim 6, wherein said control means further comprises:

means for prescribing a particularized per account limit for each coupon;

means for comparing each customer account number read by said card reading means to the customer account numbers previously stored in said transaction storage means; and

,

means for masking the display of any coupon for customer selection for which the per account limit number of coupons has been previously dispensed.

8. The system set forth in claim 6, wherein each of said terminals is connected to a centrally located data processing unit, and wherein each said terminal further comprises:

data transmission means for transmitting the stored transaction data to the central data processing unit.

9. The system set forth in claim 8, wherein said data transmission means further comprises:

means for automatically initiating the transmission of the transaction data at regular periodic intervals.

10. The system set forth in claim 8, wherein said data transmission means further comprises:

means for automatically initiating the transmission of the transaction data stored in said record storing means when the storage capacity of said record storing means is attained.

11. The system set forth in claim 10, wherein said record storing means further comprises:

means for recording the number of customer transactions for which no record is stored in said record storing means.

12. The system set forth in claim 1, including:

said control means interacting with said display means to provide a display of an array of individual coupons on a page formatted video menu.

13. The system set forth in claim 12, including:

said control means interacting with said display means for sequentially displaying a plurality of video menu pages.

14. The system set forth in claim 13, wherein said control means includes means for modifying the sequence in which said menu pages are displayed.

15. The system set forth in claim 12, further including:

said control means for said display means interacting to display video graphics other than coupons such as advertisements.

16. The system set forth in claim 12, including:

said control means and said display means interacting to automatically display each of said video menu pages for a particular time period.

17. The system set forth in claim 16, including:

said control means and display means interacting to provide means for holding a particular menu page in display format for an additional period of time.

18. The system set forth in claim 16, including:

said control means and display means interacting to provide the immediate display of the next menu in sequence.

19. The system set forth in claim 1, wherein:

said display means includes means for displaying an array of individual coupons on a selectable video page formatted menu and means for displaying a plurality of video menu pages in a particular sequence, each page being displayed for a particular time;

said selection means providing for the selection of a desired coupon includes a touch sensitive screen mounted with said display means allowing a customer to select a particular displayed coupon by touching said touch sensitive screen at points aligned with the particularly desired coupon.

20. The system set forth in claim 1, wherein said print means includes:

means for printing and dispensing a coupon bearing a product name, manufacturer, and the value of the coupon.

21. The system set forth in claim 1, wherein said print means includes:

means for printing and dispensing a coupon bearing an encoded unique store identification number, Julian date, and time of day.

22. The system set forth in claim 1, wherein said print means includes:

means for printing and dispensing a coupon bearing an expiration date.

23. The system set forth in claim 1, wherein said print means includes:

means for printing and dispensing a coupon bearing a machine readable uniform product code.

24. The system set forth in claim 1, wherein said print means includes:

means for providing a signal indicative of a printer failure; and

said control means includes means responsive to said printer failure signal for placing said terminal in a standby mode wherein said selection means is inoperable.

25. A system for controlling the selection and dispensing of product coupons at a plurality of remote terminals located at predesignated sites such as consumer stores, comprising:

a plurality of free standing coupon display terminals located at predesignated sites such as consumer stores, each of said terminals being adapted for bidirectional data communication with a host central processing unit;

each of said terminals comprising

activation means for activating such terminals for consumer use by insertion of a credit card or other card having customer account information stored on a magnetic strip;

display means operatively connected with said activation means for displaying a plurality of coupons;

selection means operatively connected with said display means for providing for the selection of a desired displayed coupon by a consumer;

print means operatively connected with said selection means for printing and dispensing the coupons selected;

terminal control means operatively connected with said display means and print means for continuously monitoring each customer transaction and for controlling said display and print means in response to prescribed coupon limits;

means for storing consumer transactions and for periodically communicating customer transactions to said host central processing unit;

said host central processing unit including means for the transmitting to each terminal particular information for each coupon; and

said host central processing unit further including means for periodically transmitting to each terminal coupon limits such as and including expiration date, and total number of coupons to be dispensed.

26. The system set forth in claim 25 wherein:

each of said terminals includes recording means operatively connected with said activation means and display means for recording each customer transaction and for communicating customer transaction information to said host computer.

27. The system set forth in claim 25, wherein said terminal control means includes:

means for preventing the display of a coupon in response to activation of said terminal by a customer if the limit number of coupons for that customer has been attained.

28. The system set forth in claim 25, wherein said printer means includes:

means for preventing the display of a coupon in response to activation of said terminal by a customer if the limit number of coupons for that terminal has been attained.

29. The system set forth in claim 25, wherein said terminal control means includes:

means for preventing the display of a coupon in response to activation of said terminal by a customer if the limit number of coupons for the system has been attained.

30. The system set forth in claim 25 wherein said terminal control means includes means for periodically communicating to said host central processing unit transaction information including customer account numbers, and an accounting of coupons printed and dispensed.

31. The system set forth in claim 25, wherein:

said host central processing unit includes means for compiling transaction information provided by each of said terminals and for reporting transaction information on a periodic basis for all terminals, for individual terminals and individual coupons.