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Apparatus and method for generation of brand name specific advertising media

  • US 4,703,423 A
  • Filed: 07/10/1984
  • Issued: 10/27/1987
  • Est. Priority Date: 07/10/1984
  • Status: Expired due to Fees
First Claim
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1. An apparatus comprising a series of interconnected modules for composing brand name specific advertising media based upon a combination of sponsor and consumer input, said apparatus comprising:

  • (a) a first module for creation, in non-volatile memory, of one or more brand name specific meal-recipe data files based upon sponsor designation of one or more ingredients of a meal-recipe as its brand name product, said sponsor designation representing different unrelated suppliers, said meal-recipe file being organized and retrievable by one or more fields and in combinations of one or more fields;

    (b) a second module for retrieval of said data from said brand name specific meal-recipe file, in the form of brand name specific meal-recipe plans, from the module specified in subparagraph (a) above, bsed upon consumer input of prescribed consumer oriented criteria; and

    (c) a third module for displaying the brand name specific meal-recipe plan which has been retrieved from the brand name specific meal-recipe files, said display means including an electronic display and/or permanent copy of such plan, the format of said meal-recipe plan identifying each ingredient of said plan, having sponsor designation, by brand name, or as a generic ingredient, in the absence of sponsor designation, said sponsor designation representing different unrelated suppliers,each of said modules being interactive with one another and either integrated within a data processing equipment or existing as stand-alone components, said stand-alone components being part of an interactive data processing network.

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