Apparatus and method for generation of brand name specific advertising media
First Claim
1. An apparatus comprising a series of interconnected modules for composing brand name specific advertising media based upon a combination of sponsor and consumer input, said apparatus comprising:
- (a) a first module for creation, in non-volatile memory, of one or more brand name specific meal-recipe data files based upon sponsor designation of one or more ingredients of a meal-recipe as its brand name product, said sponsor designation representing different unrelated suppliers, said meal-recipe file being organized and retrievable by one or more fields and in combinations of one or more fields;
(b) a second module for retrieval of said data from said brand name specific meal-recipe file, in the form of brand name specific meal-recipe plans, from the module specified in subparagraph (a) above, bsed upon consumer input of prescribed consumer oriented criteria; and
(c) a third module for displaying the brand name specific meal-recipe plan which has been retrieved from the brand name specific meal-recipe files, said display means including an electronic display and/or permanent copy of such plan, the format of said meal-recipe plan identifying each ingredient of said plan, having sponsor designation, by brand name, or as a generic ingredient, in the absence of sponsor designation, said sponsor designation representing different unrelated suppliers,each of said modules being interactive with one another and either integrated within a data processing equipment or existing as stand-alone components, said stand-alone components being part of an interactive data processing network.
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Abstract
An apparatus and a data processing methodology for the creation, display and/or generation of brand name specific advertising media based upon a combination of sponsor and consumer input, is provided by this invention. The apparatus and methodology of this invention have application in diverse environments with the principal utilization criteria being the consumer'"'"'s need to compose an integrated listing of elements in the form of an individualized package from among a selection of products and/or services of unrelated suppliers (sponsors). The resultant listing derivative from this methodology is brand name specific, hence the characterization of such listing as an "advertising medium." For example, this brand name specific medium can be formated as a recipe card file or as an integrated shopping list. In both of the foregoing formats, the brand name of the product sponsor is featured for each item/ingredient of the meal/recipe. Typical apparatus used in the creation of this media can include one or more consumer accessible computer terminals located within a supermarket environment; or a terminal in the consumer'"'"'s home. The system and methodology of this invention have application not only in the supermarket environment but also in the composition of a travel itinerary (travel agency environment) and estate/financial/investment planning (independent insurance agency environment).
234 Citations
22 Claims
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1. An apparatus comprising a series of interconnected modules for composing brand name specific advertising media based upon a combination of sponsor and consumer input, said apparatus comprising:
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(a) a first module for creation, in non-volatile memory, of one or more brand name specific meal-recipe data files based upon sponsor designation of one or more ingredients of a meal-recipe as its brand name product, said sponsor designation representing different unrelated suppliers, said meal-recipe file being organized and retrievable by one or more fields and in combinations of one or more fields; (b) a second module for retrieval of said data from said brand name specific meal-recipe file, in the form of brand name specific meal-recipe plans, from the module specified in subparagraph (a) above, bsed upon consumer input of prescribed consumer oriented criteria; and (c) a third module for displaying the brand name specific meal-recipe plan which has been retrieved from the brand name specific meal-recipe files, said display means including an electronic display and/or permanent copy of such plan, the format of said meal-recipe plan identifying each ingredient of said plan, having sponsor designation, by brand name, or as a generic ingredient, in the absence of sponsor designation, said sponsor designation representing different unrelated suppliers, each of said modules being interactive with one another and either integrated within a data processing equipment or existing as stand-alone components, said stand-alone components being part of an interactive data processing network. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method for generation of brand name specific advertising media based upon a combination of sponsor and consumer input, said method including the steps of:
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(a) creating one or more brand name specific meal-recipe files based upon sponsor designation of one or more ingredients of a mean-recipe as its brand name products, said meal-recipe file being organized and retrievable by one or more fields and in combination of one or more fields and said sponsor designation representing different unrelated suppliers; (b) creating a meal-recipe plan by retrieving data contained in the brand name specific meal-recipe file in response to consumer oriented criteria and based upon the available data in the brand name specific meal-recipe file; (c) displaying said meal-recipe plan in a format which identifies each ingredient of said metal-recipe plan having sponsor designation representing different unrelated suppliers, by brand name, or as a generic ingredient, in the absence of sponsor designation; and (d) creating a permanent copy of said meal-recipe plan for assistance of the consumer in his purchasing decisions by providing said meal-recipe plan to said consumer in a format which identifies by brand name, each ingredient of said meal-recipe plan having sponsor designation, representing different unrelated suppliers, or as generic in the absence of sponsor designation. - View Dependent Claims (10, 11)
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12. A method for the creation of a brand name specific meal-recipe file, comprising:
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(a) preparing a system master file of meal plans and recipes in which each of the ingredients of the recipe are identified by a common generic designation; (b) preparing a system master file of brand name products and corresponding sponsors wherein each brand name product is identified by a common generic designation, said sponsors representing different unrelated suppliers; (c) merging said meal-plan recipe systems master file and said brand name specific systems master file pursuant to sponsor selected criteria. - View Dependent Claims (13)
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14. An apparatus comprising a module for the creation of brand name specific advertising media based upon a combination of sponsor and consumer input, said apparatus including:
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(a) means for entry of consumer selections, from among a prescribed number of available choices, into a brand name specific file of recipes, wheren said recipes are composed of individual ingredients and at least some of said ingredients are identified b the brand name of sponsors, said sponsors representing different unrelated suppliers; (b) means for the assembly of an interim listing of such consumer selections; and (c) means for editing of the interim listing. - View Dependent Claims (15, 16, 17)
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18. An apparatus comprising a series of interconnected modules for generation of brand name specific advertising media based upon a combination of sponsor and consumer input, said apparatus comprising:
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(a) a first module for creation, in non-volatile memory, of one or more brand name specific data files based upon sponsor designation, representing different unrelated suppliers, of one or more itens in prescribed fields of classification which are related to a specific consumer oriented environment, said files being organized and retrievable by one or more fields and in combinations of one or more fields; (b) a second module for retrieval of data from said brand name specific data file, in the form of a brand name specific ensemble of items from a module specified in subparagraph (a) above, based upon consumer input of prescribed consumer oriented criteria, and upon available data in the brane name specific files; and (c) a third module for displaying the ensemble of items created in response to input of consumer criteria, said display means including a visual display and/or a permanent copy of such ensamble, the format of such ensembly identifying each such item thereof, having sponsor designation, by brand name, or as a generic item, in the absence of sponsor designation, said sponsor designation representing different unrelated suppliers, each of said modules being interactive with one another and either integrated within a data processing equipment or existing as stand-alone components, said stand-alone components being part of an interactive data processing network. - View Dependent Claims (19, 20, 21)
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22. An apparatus comprising a module for the generation of brand name specific advertising media based upon a combination of sponsor and consumer input, said apparatus including:
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(a) means for entry of consumer selections from among a prescribed number of choices available in brand name specific file composed of listing of related goods/services, wherein at least some of said goods/services are identified by the name of sponsors, said sponsors representing different unrelated suppliers; (b) means for the assembly of an interim listing of such consumer selections; and (c) means for editing of the interim listing.
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Specification