Encoding and decoding system

• US 4,791,281 A
• Filed: 10/16/1986
• Issued: 12/13/1988
• Est. Priority Date: 10/16/1986
• Status: Expired due to Term

• Current Assignee: CPC Investment Trust
• Original Assignee: CPC Investment Trust
• Inventors: Hughes, David C., Johnsen, Edward L.
• Primary Examiner(s): TRAFTON, DAVID
• Application Number:
  US06/919,805
• Time in Patent Office: 789 Days
• Field of Search: 235/385, 235/462, 235/467, 235/383, 235/432, 235/382, 283/51, 283/52, 283/56, 364/401
• US Class Current: 705/14.36
• CPC Class Codes: G06K 17/00 Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
• CPC Class Codes: G06Q 20/387 Payment using discounts or coupons relating to marketing G06Q30/02
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G07G 1/145 PLU-management

Abstract

A system for processing coupons, documents, or the like including the assembling multiple encoding and decoding of coupons, or other documents requiring coding for the purpose of making the coupon uniquely identifiable and traceable. A machine encodes individual coupons or booklets or other documents with a unique code, a subsequent machine reads the encoded coupon or booklet of coupons and applies additional information such as a person'"'"'s name and address, and another unique code to the coupon, coupon booklet or the like, and records all of this data in a computer master data base. The coupons, coupon booklets, or the like, are then issued to the person whose name appears on the document. After presentation of the coupon it is then decoded and compared to the master data base to validate it or cancel it, and can be stored for demographic or geographic analysis in the master data base. The system may be combined with a retail store'"'"'s automated system which reads the product information and calculates price after each coupon has been decoded. The computer compares the coupon to all purchases being made, and if there is a match of a presented coupon and an item purchased, the decoding machine validates the coupon and the store system then deducts the coupon credit from the presenter'"'"'s invoice.

Claims

1. A method for producing trackable documents comprising the steps of:

applying a unique code to each document;

reading said unique code from each document and recording data representative of said code in a data base;

assembling one or more documents into a package means;

applying a person code to said package means; and

recording data representative of said person code in said data base in such a manner that it is associated with the data representative of said unique codes of the documents assembled in said package means, so that the unique code on a document can be used to identify uniquely the person code applied to the package means in which said document was assembled.

2. The method of claim 1 wherein said documents comprise coupons and said unique code comprises a first code representative of a first identifying characteristic of said coupon and a second code uniquely identifying said coupon.

3. The method of claim 2 wherein said first identifying characteristic of said coupon is the manufacturer of the product to which the coupon pertains.

4. The method of claim 1 wherein said package means comprises a booklet.

5. The method of claim 1 wherein said package means comprises a means for mailing.

6. The method of claim 5 wherein said person code comprises a mailing address.

7. The method of claim 6 wherein said documents comprise coupons and said method further comprises the steps of decoding said unique code on a coupon when it is redeemed at a location and using said data base to identify the mailing address to which said coupon had been mailed.

8. The method of claim 7 further comprising the step of storing data in said data base indicating which unique codes have been found on redeemed coupons so that said data base may be used to identify the amount and type of coupon use associated with each person code.

9. A method for producing trackable documents comprising the steps of:

applying a unique code to each document;

assembling one or more of said documents in a package means;

applying a contents code to said package means corresponding to the unique codes on the documents in said package means;

applying a person code to said package means;

reading said contents code and said person code on each package means; and

recording data representative of said contents code and its associated person code in a data base, so that the unique code on a document can be used to uniquely identify the person code on the package means into which said document was packaged.

10. The method of claim 9 wherein said documents comprise coupons.

11. The method of claim 10 wherein said package means comprises a booklet.

12. The method of claim 11 further comprising the steps of decoding said unique code on a coupon when it is redeemed at a location and using said data base to identify the person code for the package means from which said coupon came.

13. The method of claim 12 further comprising the step of storing data in said data base indicating which unique codes have been found on redeemed coupons so that said data base may be used to identify the amount and type of coupon use associated with each person code.

14. A method of tracking a plurality of documents distributed to a variety of recipients, comprising the steps of:

applying a unique code to each document;

providing an individual person code for each recipient of at least one of the documents;

recording the unique codes and the individual person codes in a data base in such a way that each unique code is assocatiated with only one of the person codes;

scanning the unique codes on the documents when they are used and using the data base to identify the individual person code associated with the unique code on the used document; and

using that identification information to create a second data base identifying which individual recipients used which particular documents.

15. The method of claim 14 wherein said documents are merchandise-related coupons which can be used when a recipient purchases a product to which the coupon relates.

16. The method of claim 14 wherein the individual person codes comprise a name and a mailing address.