System for identifying heavy product purchasers who regularly use manufacturers' purchase incentives and predicting consumer promotional behavior response patterns
First Claim
1. A system for identifying by name and address those consumers who redeem redeemable product purchase incentives such as cents off coupons, said system comprising:
- (a) preparing an initial list of names and addresses of consumers who are to receive redeemable product purchase incentives;
(b) delivering to those consumers on said initial list a plurality of redeemable product purchase incentives in a unit on a plurality of consumer products with at least one consumer activated encoding device indicating the name and address of the receiving consumer in machine readable language, each of said at least one consumer activated encoding device being adapted for physical association with a product purchase incentive;
(c) receiving for redemption from receiving consumers those product purchase incentives submitted for redemption including those product purchase incentives physically associated with said consumer activated encoding devices;
(d) machine reading and recording the names and addresses of receiving consumers that redeem the redeemable product purchase incentives physically associated with said consumer activated encoding devices; and
(e) recreating out of said initial list a list of names and addresses of receiving consumers that actually redeem redeemable product purchase incentives.
3 Assignments
0 Petitions
Accused Products
Abstract
There is provided a system and methodology for identifying the heaviest product purchasers who regularly use coupons and determining their promotional behavior response patterns of which involves initially preparing a list of names and addresses of consumers who are the most likely heaviest product purchasers who are regular coupon users and then delivering to them a plurality of product purchase incentives such as cents off coupons. The delivery of the coupons to the selected consumer households would also include at least one and preferably a plurality of consumer activated encoding devices each of which being designed to be attached to a coupon. The at least one consumer activated encoding device delivered to each consumer includes the name and address of the receiving consumer in machine readable language. Those coupons having the attached encoding devices are received for redemption like other coupons, however, the names and addresses of the consumers submitting the encoded coupons received for redemption are read and recorded and a refined list of consumer names and addresses that actually redeem cents-off coupons is created from the initial prepared list of consumers. Additionally, by including machine readable data relative to the product, such as size, price, etc., on every coupon and by periodically delivering additional coupons and consumer-activated encoding devices to the refined list of consumer names and addresses and analyzing the redemption characteristics of the various coupons, the consumer promotional behavior response can be determined and thus consumer promotional behaviour response patterns can be predicted with a high degree of accuracy.
540 Citations
26 Claims
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1. A system for identifying by name and address those consumers who redeem redeemable product purchase incentives such as cents off coupons, said system comprising:
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(a) preparing an initial list of names and addresses of consumers who are to receive redeemable product purchase incentives; (b) delivering to those consumers on said initial list a plurality of redeemable product purchase incentives in a unit on a plurality of consumer products with at least one consumer activated encoding device indicating the name and address of the receiving consumer in machine readable language, each of said at least one consumer activated encoding device being adapted for physical association with a product purchase incentive; (c) receiving for redemption from receiving consumers those product purchase incentives submitted for redemption including those product purchase incentives physically associated with said consumer activated encoding devices; (d) machine reading and recording the names and addresses of receiving consumers that redeem the redeemable product purchase incentives physically associated with said consumer activated encoding devices; and (e) recreating out of said initial list a list of names and addresses of receiving consumers that actually redeem redeemable product purchase incentives. - View Dependent Claims (2, 3, 4, 5)
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6. A system for identifying by name and address those consumers who are the heaviest product purchasers who regularly use cents-off coupons, said system comprising:
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(a) preparing an initial list of names and addresses of consumers who are the most likely heaviest product purchasers who are regular cents-off coupon users; (b) delivering to those consumers on said initial list a plurality of redeemable cents-off coupons in a unit on a plurality of consumer products with at least one consumer activated encoding device indicating the name and address of the receiving consumer in machine readable language, each of said at least one consumer activated encoding device being adapted for physical association with a cents-off coupon; (c) receiving for redemption from receiving consumers those cents-off coupons submitted for redemption including those physically associated with said consumer activated encoding devices; (d) machine reading and recording the names and addresses of receiving consumers that redeem the cents-off coupons physically associated with said consumer activated encoding devices; and (e) recreating out of said initial list a list of names and addresses of the heaviest product purchasers who regularly use cents-off coupons. - View Dependent Claims (7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A system for determining with a high degree of accuracy predictable consumer promotional behavior response patterns of heavy product purchasers who regularly use cents-off coupons, said system comprising:
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(a) preparing an initial list of names and addresses of consumers who are the most likely heaviest product purchasers who are regular cents-off coupon users; (b) delivering to those consumers on said initial list a plurality of redeemable cents-off coupons in a unit on a plurality of consumer products with at least one consumer activated encoding device indicating the name and address of the receiving consumer in machine readable language, each coupon having machine readable information thereon relating to product, value and product size, and each of said at least one consumer activated encoding device being adapted for physical association with a cents-off coupon; (c) receiving for redemption from receiving consumers those cents-off coupons submitted for redemption including those physically associated with said consumer activated encoding devices; (d) machine reading and recording the names and addresses of receiving consumers that redeem the cents-off coupons physically associated with said consumer activated encoding devices and reading and recording the machine readable information on said cents-off coupons; (e) recreating out of said initial list a list of names and addresses of the heaviest product purchasers who regularly use cents-off coupons, by eliminating from said initial list the names and addresses of those who do not redeem coupons which are physically associated with said consumer activated encoding devices; (f) repeating steps b to c utilizing the recreated list in place of the initial list at least once to form a database; and (g) analyzing said database to determine individual consumer'"'"'s redemption frequency, specific product preference and coupon face value elasticity so as to determine promotional behavior response patterns of heavy product purchasers who regularly use cents-off coupons and thus predict such patterns with a high degree of accuracy. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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Specification