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Marketing research system and method for obtaining retail data on a real time basis

  • US 4,972,504 A
  • Filed: 03/20/1990
  • Issued: 11/20/1990
  • Est. Priority Date: 02/11/1988
  • Status: Expired due to Term
First Claim
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1. A market research system comprising:

  • a plurality of cooperating retail stores in a market research test area, each of said stores having at least partially automated first means for processing retail sales transactions in the normal operation of said retail store,non-invasive automated second means disposed in each of said stores for monitoring said first means in a substantially totally passive manner and for collecting market research data based on said retail sales transactions, said second means including sensor means for monitoring and for detecting said processed retail sales transactions and processor means coupled to said sensor means for processing said detected retail sales transactions,said first means operating independently of said second means, said second means operating responsive to said first means without requiring any responsive operation by said first means and without requiring any modification of said first means, andautomated third means remotely located from said plurality of retail stores for receiving said market research data from said plurality of retail stores and for storing said market research data for subsequent use by market researchers.

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