Addressable video feed system

• US 5,216,515 A
• Filed: 05/23/1991
• Issued: 06/01/1993
• Est. Priority Date: 05/23/1991
• Status: Expired due to Fees

• Current Assignee: Adexpress Company
• Original Assignee: Adexpress Company
• Inventors: Steele, Gerald G., Stump, Thomas J., Kraenzel, James
• Primary Examiner(s): Chin, Tommy
• Assistant Examiner(s): Chevalier, Robert
• Application Number:
  US07/704,598
• Time in Patent Office: 740 Days
• Field of Search: 358/84, 358/86, 358/335, 358/310, 358/342, 358/186, 360/33.1, 360/35.1, 455/2, 455/3.1, 455/3.2, 455/3.3, 455/4.1, 455/4.2
• US Class Current: 386/281
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/10 Adaptations for transmission by electrical cable H04N7/12 takes precedence
• CPC Class Codes: H04N 7/165 Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309

Abstract

A novel cable interconnect system provides for the overnight delivery of advertising messages to optical disc libraries located at cable headends and for the automated and customized insertion of ads on a plurality of cable systems throughout a wide geographic area. A verification and accounting system provides ad run verification and accounting information. The cable interconnect enables the delivery of commercial messages, for example via satellite, on an overnight basis from a central control facility to cable television system headends located in any desired geographic area such that a large number of cable television systems can receive the video ads simultaneously.

Claims

1. A video system comprising:

a source of commercial messages;

a central computer for storing information defining which of said commercial messages are to be aired on selected ones of a plurality of video distribution systems;

transmission means responsive to said central computer for simultaneously transmitting to said plurality of video distribution systems all of said commercial messages which are to be aired by at least one of said plurality of video distributed systems during a predetermined time period; and

for each of said plurality of video distribution systems;

a receiver for receiving said commercial messages transmitted by said transmission means;

a headend computer for receiving information from said central computer indicating which of said commercial messages are to be aired by said video distribution system, and at approximately what time, and on which of a plurality of networks of said video distribution system;

recording means responsive to said headend computer for recording only those ones of said commercial messages to be aired by said video distribution system during said predetermined period of time;

playback means for playing back said commercial messages as stored by said recording means, at desired times;

means for inserting said commercial messages as played back, on a desired one of said networks;

a monitoring device for monitoring said commercial messages as they are inserted into a network;

a data storage device for storing data relating to said monitored commercial messages; and

a data transmission device for transmitting said data related to said monitored commercial messages to said central computer.

2. A system as in claim 1 wherein said playback means comprises a video player and switch means for routing said commercial messages for insertion to a desired one of said networks.

3. A system as in claim 2 wherein said playback means further comprises:

monitoring means for monitoring a network and detecting a cut tone transmitted on said network; and

means responsive to said monitoring means for initiating playback of said commercial messages.

4. A video system comprising:

a source of commercial messages;

a central computer for storing information defining which of said commercial messages are to be aired on selected ones of a plurality of video distribution systems;

transmission means responsive to said central computer for simultaneously transmitting to said plurality of video distribution systems all of said commercial messages which are to be aired by at least one of said plurality of video distributed systems during a predetermined time period; and

for each of said plurality of video distribution systems;

a receiver for receiving said commercial messages transmitted by said transmission means;

a headend computer for receiving information from said central computer indicating which of said commercial messages are to be aired by said video distribution system, and at approximately what time, and on which of a plurality of networks of said video distribution system;

recording means responsive to said headend computer for recording only those ones of said commercial messages to be aired by said video distribution system during said predetermined period of time;

playback means for playing back said commercial messages as stored by said recording means, at desired times;

means for inserting said commercial messages as played

back, on a desired one of said networks;

a monitoring device for monitoring said commercial messages as they are recorded;

a data storage device for storing data relating to said monitored commercial messages; and

a data transmission device for transmitting said data relating to the recording of said commercial messages to said central computer.

5. A system as in claim 4 wherein said central computer further comprises means for causing the retransmission of one or more commercial messages which have not been properly recorded by one or more of said video distribution systems.

6. A video system comprising:

a source of commercial messages;

a central computer for storing information defining which of said commercial messages are to be aired on selected ones of plurality of video distribution systems;

transmission means responsive to said central computer for simultaneously transmitting to said plurality of video distribution systems all of said commercial messages which are to be aired by at least one of said plurality of video distribution systems during a predetermined time period; and

for each of said plurality of video distribution systems;

a receiver for receiving said commercial messages transmitted by said transmission means;

recording means for recording one or more of said commercial messages;

playback means for playing back said selected ones of said commercial messages as stored by said recording means, at desired times;

means for inserting said commercial messages as played back, on a desire done of a plurality of networks transmitted by said video distribution system;

a monitoring device for monitoring said commercial messages as they are inserted into networks transmitted by said video distribution system;

a data storage device for storing data relating to said monitored commercial message; and

a data transmission device for transmitting said dta relating to sad monitored commercial messages to said central computer.

7. A video system comprising:

source of commercial message;

a central computer for storing information defining which of said commercial messages are to be aired on selected ones of plurality of video distribution systems;

transmission means responsive to said central computer for simultaneously transmitting to said plurality of video distribution systems all of said commercial messages which are to be aired by at least one of said plurality of video distribution systems during a predetermined time period; and

for each of said plurality of video distribution systems;

a receiver for receiving said commercial messages transmitted by said transmission means;

recording means for recording one or more of said commercial messages;

playback means for playing back said commercial messages as stored by said recording means, at desired times;

means for inserting said commercial messages as played back, on a desired one of a plurality of networks transmitted by said video distribution system;

a monitoring device for monitoring said commercial messages as they are recorded;

a data storage device for storing data provided by said monitoring device relating to the recording of said commercial messages; and

a data transmission device for transmitting said data relating to the recording of said commercial messages to said central computer.

8. A system as in claim 7 wherein said central computer further comprises means for causing the retransmission of one or more commercial messages which have not been properly recorded by one or more of said video distribution systems.