Method and system for building a database and performing marketing based upon prior shopping history

• US 5,592,560 A
• Filed: 09/08/1994
• Issued: 01/07/1997
• Est. Priority Date: 05/01/1989
• Status: Expired due to Term

• Current Assignee: Catalina Marketing Corporation
• Original Assignee: Credit Verification Corporation
• Inventors: Deaton, David W., Gabriel, Rodney G.
• Primary Examiner(s): HAYES, GAIL O
• Application Number:
  US08/303,631
• Time in Patent Office: 852 Days
• Field of Search: 382/100, 382/135, 382/173, 382/282, 235/375, 235/379, 235/380, 235/381, 235/383, 235/385, 235/487, 364/401, 364/405, 364/408, 379/91, 902/4, 902/5, 902/6
• US Class Current: 382/100
• CPC Class Codes: G06Q 20/042 characterized in that the payment protocol involves at least one cheque
• CPC Class Codes: G06Q 20/387 Payment using discounts or coupons relating to marketing G06Q30/02
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 40/02 Banking, e.g. interest calculation or account maintenance credit or loans G06Q40/03
• CPC Class Codes: G07D 7/04 Testing magnetic properties of the materials thereof, e.g. by detection of magnetic imprint G07D7/01 takes precedence
• CPC Class Codes: G07F 17/42 for ticket printing or like apparatus , e.g. apparatus for dispensing of printed paper tickets or payment cards
• CPC Class Codes: G07G 1/00 Cash registers alarm indicators G07G3/00
• CPC Class Codes: G07G 1/0036 Checkout procedures
• CPC Class Codes: G07G 1/12 electronically operated digital data processing aspects G06Q20/00
• CPC Class Codes: G07G 1/145 PLU-management

Abstract

The present invention includes a system for performing retail targeted marketing on customers. The system comprises a terminal for entering selected indicia from identification presented by customers at a point-of-sale in order to generate an identification code for each customer. A reader detects the machine readable product code on products purchased by the customers. A processor responsive to the terminal and the reader creates a centralized database of the store'"'"'s customers'"'"' data relating to product codes of products previously purchased by the customers during previous visits, in association with the customer'"'"'s unique identification codes. The processor generates a signal upon entry of the identification codes of customers whose transactions meet predetermined product purchasing history criteria. Circuitry responsive to the processor and the database dispenses a sales promotion at the point-of-sale to the customers who meet the predetermined product purchasing history criteria with the sales promotion including a product infrequently purchased by the customers so that the customers are incented to return to the retail establishment to purchase the product in a future transaction.

Claims

1. A system for performing targeted marketing on customers in a retail establishment comprising:

a terminal for entering selected indicia from identification presented by customers at a point-of-sale in order to generate a unique identification code for each customer;

a reader for detecting the machine readable product code on products purchased by said customers;

a processor responsive to said terminal and said reader for creating a centralized database of a plurality of the store'"'"'s customers'"'"' data relating to product codes of products previously purchased by said customers during previous customer visits in association with said customers'"'"' unique identification codes, including information regarding specific products previously infrequently purchased;

said processor generating a signal upon entry of unique identification codes of customers whose transactions meet predetermined infrequent product purchasing history criteria; and

circuitry responsive to said processor and said database for dispensing a sales promotion at the point-of-sale during a customer'"'"'s checkout to said customers who meet said predetermined infrequent product purchasing history criteria, wherein said sales promotion is for a product previously infrequently purchased and is redeemable at a future visit such that said customers are incented to return to the retail establishment to purchase said previously infrequently purchased product in a future transaction.

2. The system of claim 1 wherein said predetermined infrequent product purchasing history comprises the number of products purchased by the customer in the retail establishment over a specified time interval.

3. The system of claim 1 wherein the infrequent product purchasing history criteria comprises the dollar amount of the product previously purchased.

4. The system of claim 1 wherein the infrequent product purchasing history criteria comprises the physical volume of the product previously purchased.

5. A system for performing targeted marketing on customers in a retail establishment comprising:

a bar code reader for detecting the universal product code on products purchased by said customers;

a terminal for entering data relating to the identity of the customers;

a processor responsive to said bar code reader and terminal for creating a centralized database of products previously purchased by a plurality of said customers in prior shopping transactions and preselected promotions on preselected products;

said processor generating a signal in response to detecting customers whose prior transactions at the store meet one of a plurality of predetermined infrequent product purchasing history criteria; and

circuitry responsive to said signal for dispensing during a customer'"'"'s checkout at the point-of-sale a coupon related to one of said preselected promotions such that said coupon includes a product previously infrequently purchased by said specific customer, and wherein different sales promotions are dispensed to customers having different product purchasing histories in order to incent said customers to return to the retail establishment to purchase at least one of said previously infrequently purchased products in a future shopping transaction.

6. The system of claim 5 wherein the infrequent product purchasing history criteria comprises the number of times an item is purchased during a selected prior time interval.

7. The system of claim 5 wherein the infrequent product purchasing history criteria comprises the dollar amount of the item previously purchased.

8. The system of claim 5 wherein the infrequent product purchasing history criteria comprises the physical volume of the item previously purchased.

9. A system for performing targeted marketing on customers in a retail establishment comprising:

apparatus for entering unique customer identification codes from customer identification presented in a retail transaction;

a reader for detecting the machine readable product code on products purchased by said customers;

a processor responsive to said apparatus and reader for creating a centralized database of the store'"'"'s customers'"'"' identification codes and product codes of products previously purchased by said customers in prior shopping transactions and a plurality of preselected promotion data on preselected products;

said processor generating a signal in response to entry of a unique identification code of customers whose transactions prior to the current shopping visit at the store meet predetermined infrequent product purchasing history criteria; and

circuitry responsive to said signal for dispensing during a customer'"'"'s checkout one of said preselected sales promotions to said customers whose prior transactions meet predetermined product purchasing history criteria, wherein different sales promotions are dispensed to customers having different prior product purchasing histories, wherein said sales promotions are for a product previously infrequently purchased and redeemable at a future visit in order to incent said customers to purchase said previously infrequently purchased products at the establishment in a future shopping transaction.

10. The system of claim 9 wherein the infrequent product purchasing history criteria comprises the number of times a product is purchased during a predetermined prior time interval.

11. The system of claim 9 wherein the infrequent product purchasing history criteria comprises the dollar volume of a product purchased during a predetermined prior time interval.

12. The system of claim 9 wherein said predetermined infrequent product purchasing history comprises the number of items purchased by the customer in the retail establishment over a specified time interval.

13. The system of claim 9 wherein the infrequent product purchasing history criteria comprises the physical volume of the item previously purchased.

14. A method for performing targeted customer marketing with a computer having a processor and a memory at a retail store, the method comprising the steps of:

entering at the point-of-sale in said store a customer'"'"'s identification code into the computer'"'"'s memory;

entering at the point-of-sale the machine readable product code on products purchased by customers into the computer'"'"'s memos;

storing a database of a plurality of previously entered customer identification codes and previously entered product codes from a plurality of prior shopping visits by said customers over a period of time such that data regarding a plurality of individual customer shopping histories is stored;

in response to the entry of a customer'"'"'s identification code, generating with the processor a signal representative of that specific customer'"'"'s infrequent product purchasing history prior to the current visit; and

printing during a customer'"'"'s checkout a coupon at the point-of-sale in response to said signal, said coupon containing a promotion on a previously infrequently purchased product and redeemable at a future time, such that said customer is incented to return to the store at a future time to purchase said previously infrequently purchased product.

15. The method of claim 14 wherein said infrequent product purchasing history includes the frequency of each product purchased by a customer over a selected time period.

16. The method of claim 14 wherein said infrequent product purchasing history includes the dollar volume of prior product purchases by each customer.

17. The method of claim 14 wherein said infrequent product purchasing history includes the physical volume of prior product purchases by each customer.

18. A method for performing point-of-sale customer promotion in a retail establishment with a computer having a processor and memory, the method comprising the steps of:

entering at a point-of-sale customer identification into the computer'"'"'s memory;

detecting at the point-of-sale the machine readable product code on products purchased by said customers;

storing in the computer'"'"'s memory customer transaction data regarding a plurality of individual customer'"'"'s shopping histories and specific product purchases over a period of time;

generating with the processor incentive signals for different customers in dependence upon the specific product purchasing history of a specific customer prior to the current shopping visit such that said incentive signals designate product incentive awards based upon said specific customer'"'"'s infrequent purchases of said specific products prior to the current shopping visit; and

printing during a customer'"'"'s checkout coupons in response to said incentive signals, said coupons related to the customer'"'"'s prior product purchasing history such that different incentives can be delivered to customers with different product purchasing histories.

19. The method of claim 18 wherein said product purchasing histories include the frequency of each product purchased by a customer over a selected time period.

20. The method of claim 18 wherein said product purchasing histories include the dollar volume of prior product purchases by each customer.

21. The method of claim 18 wherein said product purchasing histories include the physical volume of prior product purchases by each customer.

22. The method of claim 18 wherein said coupons represent preselected sales promotions related to the purchase of specific products in prior shopping visits by each said customer.

23. A method for performing targeted marketing with a computer having a processor and a memory on customers in a retail establishment the method comprising the steps of:

reading the indicia of instruments presented by customers at the point-of-sale to generate a unique customer identification code into the computer'"'"'s memory;

detecting the universal product code on products purchased by said customers;

entering into the computer'"'"'s method data relating to the customer'"'"'s shopping habits;

creating a database of a plurality of the store'"'"'s customers'"'"' shopping habits and universal product codes of products previously purchased by said customers in association with said customers'"'"' unique identification codes;

upon entry of unique identification codes, determining with the processor customers whose transactions prior to the current shopping visit at the store meet predetermined infrequent shopping habit criteria; and

dispensing a sales promotion at the point-of-sale during customer'"'"'s checkout to said customers whose prior transactions meet said predetermined infrequent shopping habit criteria said sales promotion being related to products previously purchased by said customer in order to incent said customers to return to said retail establishment to purchase products in a future transaction.

24. The method of claim 23 wherein said unique customer identification code is generated by reading and parsing the MICR code on a check presented at the point-of-sale to detect the customer'"'"'s checking account number in said MICR code of said checks by omitting the check sequence number from said MICR code and detecting the bank transit number in said MICR code for use in combination with said checking account number as said unique customer identification code.

25. The method of claim 23 wherein said customer shopping habits comprise failure to purchase selected products within a time frame.

26. The method of claim 23 wherein said sales promotion incents said customers to purchase products meeting said shopping habit criteria and wherein said sales promotion is contingent upon the customer purchasing, at a future time, a selected product.