Network controller for cable television delivery systems

• US 5,600,364 A
• Filed: 12/02/1993
• Issued: 02/04/1997
• Est. Priority Date: 12/09/1992
• Status: Expired due to Term

• Current Assignee: Comcast IP Holdings I LLC (Comcast Corporation)
• Original Assignee: Discovery Communications, Inc. (Warner Bros. Discovery, Inc.)
• Inventors: Bonner, Alfred E., Hendricks, John S.
• Primary Examiner(s): Groody, James J.
• Assistant Examiner(s): GRANT, CHRISTOPHER C
• Application Number:
  US08/160,280
• Time in Patent Office: 1,160 Days
• Field of Search: 348/1, 348/3, 348/6, 348/9, 348/12, 348/13, 348/906, 348/8, 348/7, 455/2, 455/3.1, 455/4.2, 455/5.1, 455/6.1
• US Class Current: 725/9
• CPC Class Codes: H04H 20/02 Arrangements for relaying broadcast information
• CPC Class Codes: H04H 20/06 among broadcast stations
• CPC Class Codes: H04H 20/10 Arrangements for replacing or switching information during the broadcast or the distribution
• CPC Class Codes: H04H 20/103 Transmitter-side switching
• CPC Class Codes: H04H 20/38 Arrangements for distribution where lower stations, e.g. receivers, interact with the broadcast
• CPC Class Codes: H04H 20/42 Arrangements for resource management
• CPC Class Codes: H04H 60/04 Studio equipment; Interconnection of studios
• CPC Class Codes: H04H 60/23 using cryptography, e.g. encryption, authentication, key distribution
• CPC Class Codes: H04H 60/31 Arrangements for monitoring the use made of the broadcast services
• CPC Class Codes: H04H 60/43 for identifying broadcast channels
• CPC Class Codes: H04H 60/64 for providing detail information
• CPC Class Codes: H04H 60/66 for using the result on distributors' side
• CPC Class Codes: H04M 1/57 Arrangements for indicating or recording the number of the calling subscriber at the called subscriber's set at the operator set in a manual exchange H04M5/20
• CPC Class Codes: H04N 21/2181 comprising remotely distributed storage units, e.g. when movies are replicated over a plurality of video servers distributed storage of data in networks, e.g. transport arrangements for network file system [NFS], storage area networks [SAN] or network attached storage [NAS], H04L67/1097
• CPC Class Codes: H04N 21/21815 comprising local storage units
• CPC Class Codes: H04N 21/2187 Live feed
• CPC Class Codes: H04N 21/2221 being a cable television head-end CATV in broadcast systems H04H20/78
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/23608 Remultiplexing multiplex streams, e.g. involving modifying time stamps or remapping the packet identifiers
• CPC Class Codes: H04N 21/2362 Generation or processing of Service Information [SI]
• CPC Class Codes: H04N 21/2381 : Adapting the multiplex stream to a specific network, e.g. an Internet Protocol [IP] network transmission of MPEG streams over ATM H04L12/5601
• CPC Class Codes: H04N 21/2389 : Multiplex stream processing, e.g. multiplex stream encrypting
• CPC Class Codes: H04N 21/252 : Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/2543 : Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/258 : Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data arrangements for services using the result on the distributing side of broadcast systems H04H60/66; profiles in network data switching protocols H04L67/30
• CPC Class Codes: H04N 21/25883 : being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/25891 : being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/26208 : the scheduling operation being performed under constraints
• CPC Class Codes: H04N 21/26283 : for associating distribution time parameters to content, e.g. to generate electronic program guide data
• CPC Class Codes: H04N 21/2668 : Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/42204 : User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor constructive details of casings for the remote control device H01H9/0235; user interfaces for controlling a tuning device of a television receiver through a remote control H03J9/00; remote control of peripheral devices connected to a television receiver through the remote control device of the television receiver H04B1/205
• CPC Class Codes: H04N 21/42206 : characterized by hardware details
• CPC Class Codes: H04N 21/426 : Internal components of the client ; Characteristics thereof H04N5/44 takes precedence
• CPC Class Codes: H04N 21/42653 : for processing graphics
• CPC Class Codes: H04N 21/42684 : Client identification by a unique number or address, e.g. serial number, MAC address, socket ID network arrangements, protocols or services for addressing or naming H04L61/00
• CPC Class Codes: H04N 21/4312 : involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/4314 : for fitting data in a restricted space on the screen, e.g. EPG data in a rectangular grid
• CPC Class Codes: H04N 21/4316 : for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4331 : Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/4344 : Remultiplexing of multiplex streams, e.g. by modifying time stamps or remapping the packet identifiers
• CPC Class Codes: H04N 21/4345 : Extraction or processing of SI, e.g. extracting service information from an MPEG stream
• CPC Class Codes: H04N 21/435 : Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/4383 : Accessing a communication channel
• CPC Class Codes: H04N 21/4385 : Multiplex stream processing, e.g. multiplex stream decrypting
• CPC Class Codes: H04N 21/44204 : Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/44222 : Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/443 : OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
• CPC Class Codes: H04N 21/4532 : involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/454 : Content or additional data filtering, e.g. blocking advertisements
• CPC Class Codes: H04N 21/458 : Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/4622 : Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4668 : for recommending content, e.g. movies
• CPC Class Codes: H04N 21/47 : End-user applications
• CPC Class Codes: H04N 21/472 : End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content end-user interfaces for retrieving video data from a database G06F16/739; network services for supporting unicast streaming H04L65/612
• CPC Class Codes: H04N 21/47211 : for requesting pay-per-view content payment schemes payment architectures or payment protocols G06Q20/00, G07F
• CPC Class Codes: H04N 21/47214 : for content reservation or setting reminders; for requesting event notification, e.g. of sport results or stock market stock exchange data over packet-switching network H04L12/1804; push services over packet-switching network H04L12/1859; notification of incoming messages in packet switching networks H04L51/224
• CPC Class Codes: H04N 21/4755 : for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/478 : Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/4786 : e-mailing message switching systems, e.g. electronic mail systems H04L51/00
• CPC Class Codes: H04N 21/4788 : communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/482 : End-user interface for program selection broadcast systems using EPGs H04H60/72
• CPC Class Codes: H04N 21/4821 : using a grid, e.g. sorted out by channel and broadcast time
• CPC Class Codes: H04N 21/6405 : Multicasting data broadcast and multicast in packet switching networks H04L12/18
• CPC Class Codes: H04N 21/64307 : ATM
• CPC Class Codes: H04N 21/6543 : for forcing some client operations, e.g. recording remote booting in general G06F9/4416
• CPC Class Codes: H04N 21/6547 : comprising parameters, e.g. for client setup
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8146 : involving graphical data, e.g. 3D object, 2D graphics
• CPC Class Codes: H04N 21/8586 : by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02
• CPC Class Codes: H04N 5/445 : for displaying additional information H04N5/50 takes precedence
• CPC Class Codes: H04N 5/44504 : Circuit details of the additional information generator, e.g. details of the character or graphics signal generator, overlay mixing circuits
• CPC Class Codes: H04N 5/45 : Picture in picture , e.g. displaying simultaneously another television channel in a region of the screen
• CPC Class Codes: H04N 5/602 : for digital sound signals
• CPC Class Codes: H04N 7/088 : the inserted signal being digital
• CPC Class Codes: H04N 7/0882 : for the transmission of character code signals, e.g. for teletext circuits for the digital non-picture data signal H04N7/035
• CPC Class Codes: H04N 7/0884 : for the transmission of additional display-information, e.g. menu for programme or channel selection
• CPC Class Codes: H04N 7/0887 : for the transmission of programme or channel identifying signals
• CPC Class Codes: H04N 7/10 : Adaptations for transmission by electrical cable H04N7/12 takes precedence
• CPC Class Codes: H04N 7/102 : Circuits therefor, e.g. noise reducers, equalisers, amplifiers H04N7/108 takes precedence
• CPC Class Codes: H04N 7/163 : by receiver means only
• CPC Class Codes: H04N 7/165 : Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309
• CPC Class Codes: H04N 7/173 : with two-way working, e.g. subscriber sending a programme selection signal
• CPC Class Codes: H04N 7/17318 : Direct or substantially direct transmission and handling of requests
• CPC Class Codes: H04N 7/17336 : Handling of requests in head-ends
• CPC Class Codes: H04N 7/17354 : in an intermediate station common to a plurality of user terminals

Abstract

A novel network controller for use with a digital cable headend capable of monitoring and controlling set top terminals in a television program delivery system is described. The invention relates to methods and apparatus for a network controller that manages a configuration of set top terminals in a program delivery system. The invention is particularly useful in program delivery systems with hundreds of channels of programming, a menu driven program selection system, and a program control information signal that carries data and identifies available program choices. Specifically, the invention modifies a program control information signal at the cable headend before the modified signal is transmitted to each set top terminal. This signal is used with polling methods to receive upstream data from the set top terminals. The invention initiates such upstream data retrieval, gathers all data received and compiles viewer demographics information and programs watched information. The invention processes this data and information to generate packages of advertisements, as well as account and billing reports, targeted towards each set top terminal. The invention uses upstream data reception hardware, databases and processing hardware and software to accomplish these functions.

Claims

1. A network controller for use with digital signal processing equipment in a cable headend capable of remotely monitoring and controlling a plurality of set top terminals in a cable television program delivery system using network control data, each set top terminal receiving a plurality of information fields in a control information stream, the control information stream being produced using a program control information signal received from a remotely located source, the network controller comprising:

an interface means, connected to the digital signal processing equipment, for receiving and transferring control information, wherein the program control information signal is received from the digital signal processing equipment on a scheduled basis and the control information stream produced using the program control information signal is transferred to the digital signal processing equipment for distribution over the cable television system;

a means for storing the network control data, wherein the stored network control data includes data on television programs;

a means for accessing the stored network control data; and

a means for generating the control information stream using the received program control information signal and the accessed network control data, wherein the received program information signal carries data on packaged programs or menu content, whereby the information fields of the control information stream are formed by modifying the data on packaged programs or menu content and whereby the control information stream can subsequently be distributed to multiple set top terminals.

2. The network controller of claim 1 further comprising a temporary storage means for temporarily storing the program control information signal.

3. The network controller of claim 1, wherein each of the plurality of set top terminals has a set top terminal identification number individually unique to a particular subscriber, and wherein the storing means comprises:

at least one network control database, wherein the network control data may be organized and maintained in at least one database file, the database files relationally keyed to one another through the set of set top terminal identification numbers; and

a means for updating the network control data stored in each database file.

4. The network controller of claim 1 for use in regions having regional programming information and wherein the network controller further comprises:

a means for obtaining the regional programming information; and

a means for transferring any obtained regional programming information to the generating means, wherein the obtained regional programming information is used to form the information field of the program control information signal to produce the control information stream.

5. The network controller of claim 4 for use by an operator, wherein the obtaining means comprises a network control operator workstation adapted for operator entry of the regional programming information.

6. The network controller of claim 4, wherein the obtaining means receives digitally compressed program signals from a remote source and the obtaining means comprises:

a Radio Frequency receiver means adapted to demodulate the digitally compressed program signals; and

at least one demultiplexor, connected to the RF receiver, capable of extracting a data signal from each demodulated signal, wherein the data signal contains information on digitized programs available for subscriber selection and the output of each demultiplexor is connected to the interface means.

7. The network controller of claim 4, wherein the obtaining means comprises a telephone modem adapted to receive the regional programming information from a remote location.

8. The network controller of claim 4, wherein the generating means further comprises:

a means for interpreting the accessed stored data, wherein interpreted data is produced;

a means for processing the interpreted data;

a means for creating signal processing instructions from the processed interpreted data, wherein the created signal processing instructions are transferred to the signal processing equipment through the interface means and provide guidance to the signal processing equipment in the repackaging of video and audio programming signals.

9. The network controller of claim 8, wherein the processing means comprises an interface adapted to receive the obtained regional programming information from the transferring means;

and

a means for correlating the obtained regional programming information with the interpreted data, wherein correlated information is produced; and

a means for sending the correlated information to the generating means, wherein the correlated information is Included in the generated signal processing instructions.

10. The network controller of claim 1, wherein the generating means comprises:

a means for reading the program control information signal to obtain program control data;

a means for comparing the program control data with the accessed network control data to produce comparison results; and

a means for modifying the program control data based on the produced comparison results.

11. The network controller of claim 1, wherein the information field of the control information stream is a series of packets and wherein the generating means comprises a means for structuring the accessed network control data by packets, so that the structured packets are arranged in the information field of the control information stream.

12. The network controller of claim 1, wherein the generating means comprises:

a means for reading the program control information signal to obtain program control data;

a means for comparing the program control data with the accessed network control data to produce comparison results;

a means for integrating part of the program control data and the accessed network control data based on the produced comparison results to produce integrated control data; and

a means for arranging the integrated control data in the information field of the control information stream.

13. A network controller for use with digital signal processing equipment in a cable headend capable of remotely monitoring and controlling a plurality of set top terminals in a cable television system using network control data, each set top terminal adapted to transmit a set top terminal status report and to receive a control information stream being produced using a program control information signal that communicates data in an information field, the network controller comprising:

an interface means, connected to the digital signal processing equipment, for receiving and transferring the control information, wherein the program control information signal is received from the digital signal processing equipment on a scheduled basis and the control Information stream produced using the program control information signal is transferred back to the signal processing equipment for distribution over the cable television system;

a means for receiving the set top terminal status reports, wherein the received set top terminal status reports provide the set top terminals with an upstream data transmission capability;

a means for storing the network control data, wherein the stored network control data includes data on programs and contents of the received set top terminal status reports;

a means for accessing the stored network control data; and

a means for generating the control information stream using the received program control information signal and the accessed network control data, wherein the information fields of the control information stream are created and the control information stream is subsequently distributed to multiple set top terminals.

14. The network controller of claim 13, wherein the generating means comprises:

a means for extracting data from the information field of the program control information signal, wherein the extracted data includes program channel assignments and menu codes;

a means for creating a polling request message that directs each set top terminal to initiate transmission of set top terminal status reports;

a means for processing the received set top terminal status reports to produce polling response data; and

a means for integrating the polling response data with the extracted data from the information field of the program control information signal, wherein the control information stream is produced.

15. The network controller of claim 14, wherein the creating means comprises:

a means for reading at least one database file using the access means, wherein the database files are relationally keyed to one another through a set of set top terminal identification numbers individually unique to a particular subscriber'"'"'s set top terminal;

a means for formatting the polling request message, wherein the formatted polling request message includes at least one set top terminal identification number; and

a means for enabling at least one polling command bit in the formatted polling request message, wherein the enabled polling command bit commands transmission of the set top terminal status reports.

16. The network controller of claim 14, wherein the processing means comprises:

a control receiving means for demodulating the received set top terminal status reports;

a means for reading at least one information field in the received set top terminal status reports, wherein each information field includes programs watched data gathered by the set top terminals;

a means for sorting each information field in the received set top terminal status reports by each set top terminal'"'"'s identification number; and

a temporary memory means for accumulating the sorted information fields for each set top terminal, wherein the accumulated sorted information fields produce the polling response data.

17. The network controller of claim 16 further comprising a connection means for linking the processing means to the storing means, wherein the polling response data may be stored in the storing means, updating the network control data.

18. The network controller of claim 16, wherein the control receiving means comprises a Radio Frequency demodulator for receiving upstream data transmissions from the set top terminals over the cable distribution network.

19. The network controller of claim 16, wherein the control receiving means comprises a telephone for receiving data transmissions from the set top terminals over telephone lines.

20. The network controller of claim 13, wherein the receiving means comprises:

a Radio Frequency demodulator; and

a demultiplexor adapted to process the received set top terminal status reports transmitted upstream over the cable distribution network.

21. A network controller for use with a cable headend capable of remotely targeting categories of advertisements to groups of set top terminals in a cable television program delivery system, each set top terminal capable of generating programs watched data, the network controller comprising:

means for gathering programs watched data for each set top terminal in the cable television program delivery system;

a means for storing the gathered programs watched data in at least one network control database;

a means for accessing the stored programs watched data;

a means for counting the accessed programs watched data to determine the frequency of programs watched by each set top terminal in the cable television program delivery system, wherein the programs watched counts are arranged in at least one programs watched matrix by program category and time slot;

a means for creating set top terminal group information indicating a group assignment for each set top terminal by correlating the programs watched counts with the categories of advertisements, wherein each advertisements category includes advertisements available for targeting to the set top terminals; and

a means for transmitting the set top terminal group information to the set top terminal in a control information stream that instructs the set top terminal in selecting targeted advertisements for display during viewing of programs.

22. The network controller of claim 21, wherein the network controller is capable of polling each set top terminal and wherein the gathering means comprises:

a means for generating a polling request message that directs each set top terminal to initiate transmission of set top terminal status reports;

a means for receiving the set top terminal status reports, wherein the received set top terminal status reports contain programs watched information;

a means for processing the received set top terminal status reports to produce polling response data; and

a means for temporarily storing the polling response data.

23. The network controller of claim 22, wherein the processing means comprises:

a means for demodulating the received set top terminal status reports, whereby demodulated set top data is produced;

a means for reading at least one information field in the demodulated set top data, wherein each information field is appended to a set top terminal identification number field;

a means for sorting each information field in the received set top terminal status reports by set top terminal identification number; and

a temporary memory means for accumulating the sorted information fields for each set top terminal, wherein the accumulated sorted information fields produce the polling response data.

24. The network controller of claim 22 further comprising a means for updating the programs watched data in the storing means with the polling response data.

25. The network controller of claim 22, wherein the counting means comprises:

a means for reading the programs watched counts, wherein a separate programs watched counts is assigned to different time slots in a day for each program category;

a means for sorting the programs watched counts from highest to lowest;

a means for matching the sorted programs watched counts with the advertisements categories, wherein counts of the advertisements categories are thereby produced.

26. A network controller for use with a cable headend capable of remotely targeting individual advertisements to groups of set top terminals in a cable television program delivery system, the targeting uses of programs watched information received by the cable headend, the network controller comprising:

a means for gathering the programs watched information;

a means for storing the gathered programs watched information and the individual advertisements arranged by advertisement category;

a means for sorting the stored programs watched information by a plurality of program categories;

a means for ranking the plurality of program categories by frequency of programs watched in each category, wherein program categories with more programs watched are ranked higher than program categories with less programs watched;

a means for ranking the stored advertisement categories, wherein the ranked program categories are correlated with the stored advertisement categories;

a means for selecting a set of highest ranked advertisement categories;

a means for choosing individual advertisements from the set of highest ranked advertisement categories;

a means for packaging the chosen individual advertisements for transmission to the set top terminals for display, wherein packages of targeted advertisements are produced; and

a means for transmitting the packages of targeted advertisements to the set top terminals over the cable distribution network.

27. The network controller of claim 26, wherein each set top terminal has the capability of receiving polling request messages and transmitting polling responses upstream over a cable distribution network in the cable television program delivery system, the polling responses include the programs watched information, and wherein the gathering means comprises:

a means for generating the polling request messages, wherein each polling request message is transmitted to the set top terminals, requesting the set top terminals to transmit the polling responses upstream over the cable distribution network;

a means for receiving the polling responses from the set top terminals; and

a means for processing the received polling responses, wherein data on the programs watched information for the set top terminals is extracted and used for the targeting.

28. The network controller of claim 26, wherein the gathered programs watched information has been previously stored in the storing means, and wherein the gathering means comprises a means for updating the programs watched information in the storing means using the extracted data.

29. A network controller for remotely managing account and billing information over a cable television distribution network for a plurality of set top terminals, each set top terminal adapted to transmit a set top terminal status report in response to a polling request message produced using a program control information signal, the network controller comprising:

a means for creating the polling request message;

a means for transmitting the polling request message to the set top terminals, wherein the polling request message directs each set top terminal to initiate upstream data transmission of the set top terminal status reports over the cable distribution network;

a means for receiving the set top terminal status reports, wherein the set top terminal status reports include programs watched data;

a means for storing network control data, wherein the stored network control data includes programs watched data and price category data;

a means for correlating the programs watched data with the price category data to produce price correlations; and

a means for generating at least one billing report based on the produced price correlations; and

a means for transmitting the billing reports to the set top terminals for display on a television screen.

30. A method of using digital signal processing equipment in a cable headend to remotely monitor and control a plurality of set top terminals in a cable television program delivery system, each set top terminal receiving a plurality of information fields in a control information stream, the control information stream produced using a program control information signal, the method comprising the steps of:

interfacing with the digital signal processing equipment, wherein the program control information signal is received from the digital signal processing equipment on a scheduled basis and the control information stream produced using the program control information signal is transferred back to the signal processing equipment for distribution over the cable television system;

storing network control data, wherein the stored network control data includes data on programs;

accessing the stored network control data; and

generating the control information stream using the received program control information signal and the accessed network control data, wherein the information fields of the control information stream are formed and the control information stream is subsequently distributed to multiple set top terminals.

31. A method for using digital signal processing equipment in a cable headend to remotely monitor and control a plurality of set top terminals in a cable television system, each set top terminal adapted to transmit a set top terminal status report and to receive a control information stream produced from a program control information signal that communicates data in an information field, the method comprising the steps of:

interfacing with the digital signal processing equipment, wherein the program control information signal is received from the digital signal processing equipment on a scheduled basis and the control information stream produced using the program control information signal is transferred back to the signal processing equipment for distribution over the cable television system;

receiving set top terminal status reports, wherein the received set top terminal status reports provide the set top terminals with an upstream data transmission capability;

storing network control data, wherein the stored network control data includes data on programs and contents of the received set top terminal status reports;

accessing the stored network control data; and

generating the control information stream using the received program control information signal and the accessed network control data, wherein the information fields of the control information stream are created and the control information stream is subsequently distributed to multiple set top terminals.

32. A method for using a cable headend to remotely target advertisements to a plurality of set top terminals in a cable television system, the method comprising the steps of:

gathering programs watched data for each set top terminal in the cable television program delivery system;

storing the gathered programs watched data in at least one network control database;

accessing the stored programs watched data;

counting the accessed programs watched data to determine the frequency of programs watched by each set top terminal in the cable television program delivery system, wherein the programs watched counts are arranged in at least one programs watched matrix by program category and time slot;

creating set top terminal group information indicating a group assignment for each set top terminal by correlating the programs watched counts with the categories of advertisements, wherein each advertisements category includes advertisements available for targeting to the set top terminals; and

transmitting the set top terminal group information to the set top terminal in a control information stream that instructs the set top terminal in selecting targeted advertisements for display during viewing of programs.

33. A method for remotely managing account and billing information over a cable television distribution network for a plurality of set top terminals, each set top terminal adapted to transmit a set top terminal status report in response to a polling request message produced using a program control information signal, the method comprising the steps of:

creating the polling request message;

transmitting the polling request message to the set top terminals, wherein the polling request message directs each set top terminal to initiate upstream data transmission of the set top terminal status reports over the cable distribution network;

receiving the set top terminal status reports, wherein the set top terminal status reports include programs watched data;

storing network control data, wherein the stored network control data includes programs watched data and more than one price category;

correlating the programs watched data with the price categories, wherein price correlations are produced; and

generating at least one billing report based on the produced price correlations; and

transmitting the billing reports to the set top terminals for display on a television screen.

34. A network controller for use with a cable headend capable of remotely targeting categories of advertisements to groups of set top terminals in a cable television program delivery system, each set top terminal capable of generating programs watched data, the network controller comprising:

a means for gathering programs watched data for each set top terminal in the cable television program delivery system;

a means for counting the gathered programs watched data to determine the frequency of programs watched by each set top terminal in the cable television program delivery system, wherein the programs watched counts are compiled by program category and time slot;

a means for creating set top terminal group information indicating a group assignment for each set top terminal by correlating the programs watched counts with the categories of advertisements, wherein each category of advertisements includes one or more advertisements available for targeting to the set top terminals; and

a means for transmitting the set top terminal group information to the set top terminal in a control information stream that instructs the set top terminal in selecting targeted advertisements for display during viewing of programs.

35. A network controller for remotely managing account and billing information over a cable television distribution network for a plurality of set top terminals using network control data, each set top terminal adapted to transmit a set top terminal status report in response to a control information stream that includes information on packaged programs and menu content, the network controller comprising:

a means for transmitting the control information stream to the set top terminals, wherein the control information stream directs each set top terminal to initiate transmission of the set top terminal status reports over the cable distribution network;

a means for receiving the set top terminal status reports, wherein the set top terminal status reports include programs watched data;

a means for storing network control data, wherein the stored network control data includes programs watched data and price category data;

a means for correlating the programs watched data with the price category data to produce cost data;

a means for generating at least one billing report based on the produced cost data; and

a means for transmitting the billing reports to the set top terminals for display on a television screen.

36. A network controller for use with digital signal processing equipment in a cable headend capable of monitoring and controlling a plurality of set top terminals in a cable television program delivery system that uses control information and network control data, wherein entries may be made and viewed by an operator, comprising;

an interface, connected to the digital signal processing equipment, wherein the interface receives and transfers control information to the digital signal processing equipment;

memory, wherein the memory stores the network control data including data on television programs in a database format and wherein the stored network control data may be accessed;

a network controller CPU, connected to the memory and the interface, for generating a control information stream using the stored network control data from the memory, whereby information fields for the control information stream are formed and the control information stream is subsequently distributed to set top terminals;

input device, connected to the network controller CPU, wherein entries may be made; and

a display, connected to the network controller CPU, for viewing data and entries made on the input device.