Dual channel advertising referencing vehicle location

• US 5,627,549 A
• Filed: 01/16/1996
• Issued: 05/06/1997
• Est. Priority Date: 07/29/1994
• Status: Expired due to Term

• Current Assignee: Seiko Instruments Incorporated (Seiko Group)
• Original Assignee: Seiko Communications Holding N.V.
• Inventors: Park, Michael C.
• Primary Examiner(s): Blum, Theodore M.
• Application Number:
  US08/585,604
• Time in Patent Office: 476 Days
• Field of Search: 342/357, 364/449, 340/996
• US Class Current: 701/300
• CPC Class Codes: G01C 21/26 specially adapted for navigation in a road network
• CPC Class Codes: G08G 1/0962 having an indicator mounted inside the vehicle, e.g. giving voice messages
• CPC Class Codes: G08G 1/096827 where the route is computed onboard
• CPC Class Codes: G08G 1/096872 where instructions are given per voice
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/4524 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; systems specially adapted for using geographical information in broadcast systems H04H60/70; protocols in which the network application is adapted for the location of the user terminal in communication control or processing H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A vehicle information device and collects information concerning specific geographic points of interest. The operator recalls for display such information, including a display showing direction and distance of travel to a designated geographic point of interest relative to a then-current vehicle location. Dual channel advertising is transmitted by voice broadcast and by data broadcast. Upon hearing in the voice broadcast an advertisement of interest, the operator captures the associated data broadcast including, among other detailed text message information, the location of the advertiser. Distance and relative direction of travel from the current vehicle location to the geographic point of interest is thereby presented. Multiple geographic points of interest are stored for selective review whereby the user constructs a database containing locations of particular interest to a particular person.

Claims

1. A method for providing specific time and location sensitive advertising information to a moving vehicle, said specific time and location sensitive advertising information being selected from a large body of advertising information including a large number of records, each record including a specific time and location sensitive advertising information, the method comprising the steps:

transmitting to said vehicle by radio time said large body of advertising information,

receiving at said vehicle said large body of advertising information;

at a specific time, determining the location of said vehicle; and

selecting for display at said vehicle one of said records for display, said selection being at least in part based on the time of day and upon the location of said vehicle.

2. A method of providing time and location sensitive advertising information to the operator of a moving vehicle, the method comprising the steps:

receiving multiple data records by radio signal, each data record containing time of day information and location sensitive advertising information;

storing said data records;

calculating current location for said vehicle; and

selecting for display one of said records containing time of day information and location specific advertising information depending upon the time of day information and the location of said vehicle;

displaying said selected record containing time of day information and location specific advertising information.