System and method for selectively distributing commercial messages over a communications network

  • US 5,661,516 A
  • Filed: 02/16/1996
  • Issued: 08/26/1997
  • Est. Priority Date: 09/08/1994
  • Status: Expired due to Term
First Claim
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1. In a system for selectively distributing messages over a communications network, said system including a source of commercial messages, and a controller communicating over the network with a plurality of subscriber terminals in a plurality of subscriber households served by the communications network and controlling the transmission of the commercial messages from the source to the subscribers households over the network, each of the subscriber terminals having a network address, the combination of:

  • a reservoir of data containing network addresses of the subscriber terminals and subscriber profile data associated with each of the subscriber households and including demographic data;

    selection means operatively associated with said reservoir for selecting at least one of the commercial messages for transmission to at least one of the subscriber terminals based on the subscriber profile data associated with said at least one subscriber terminal; and

    identifying means operatively associated with said reservoir for identifying the selected at least one commercial message with the network address of said at least one subscriber terminal.

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