Method for comparative analysis of consumer response to product promotions

  • US 5,717,866 A
  • Filed: 08/01/1996
  • Issued: 02/10/1998
  • Est. Priority Date: 06/28/1996
  • Status: Expired due to Term
First Claim
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1. A method for comparative analysis of consumer response to product promotions which provide discounts during point-of-sale transactions, comprising the steps of:

  • storing, in a memory subsystem of a computer system, a series of at least two promotional codes and a corresponding series of at least two promotional information entries, each one of said series of promotional codes and corresponding one of said series of promotional information entries related to separate promotions for a product;

    determining a total number of times a first one of said series of promotional codes is transmitted to said computer system via a user interface, coupled to said computer system, by consumers responding to a first promotion for said product, said consumers transmitting said first promotional code receiving a first discount included as part of a first promotional information entry which corresponds to said first promotional code;

    determining a total number of times a second one of said series of promotional codes is transmitted to said computer system via said user interface by consumers responding to a second promotion for said product, said consumers transmitting said second promotional code receiving a second discount included as part of a second promotional information entry which corresponds to said second promotional code; and

    comparing said total number of times said first one of said series of promotional codes is transmitted to said computer system to said total number of times said second one of said series of promotional codes is transmitted to said computer system.

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