Information and advertising distribution system and method

• US 5,740,549 A
• Filed: 06/12/1995
• Issued: 04/14/1998
• Est. Priority Date: 06/12/1995
• Status: Expired due to Term

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: PointCast, Inc. (Warner Bros. Discovery, Inc.)
• Inventors: Reilly, James P., Hassett, Gregory P.
• Primary Examiner(s): Hayes, Gail O.
• Assistant Examiner(s): Hughet, William N.
• Application Number:
  US08/489,591
• Time in Patent Office: 1,037 Days
• Field of Search: 395/214, 395/200.09, 395/200.11, 395/200.15, 395/602, 395/604, 705/1, 705/14
• US Class Current: 705/14.42
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G09F 27/00 Combined visual and audible advertising or displaying, e.g. for public address
• CPC Class Codes: G09G 2330/04 Display protection
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

In summary, the present invention is an information and advertising distribution system. A data server stores and updates a database of information items and advertisements. The information items and advertisements are each categorized so that each has an associated information category. Workstations remotely located from the data server each include a display device, a communication interface for receiving at least a subset of the information items and advertisements in the data server'"'"'s database and local memory for storing the information items and advertisements received from the data server. An information administrator in each workstation establishes communication with the data server from time to time so as to update the information items and advertisements stored in local memory with at least a subset of the information items and advertisements stored by the data server. An information display controller in each workstation displays on the workstation'"'"'s display device at least a subset of the information items and advertisements stored in local memory when the workstation meets predefined idleness criteria. At least a subset of the workstations include a profiler for storing subscriber profile data. The subscriber profile data represents subscriber information viewing preferences, indicating information categories for which the subscriber does and does not want to view information items. The information display controller includes a filter for excluding from the information items displayed on the display device those information items inconsistent with the subscriber profile data.

Claims

1. A computer-implemented method of displaying information on a computer having a local storage device and a display device, the computer being coupled to a network, the computer-implemented method comprising the steps of:

storing advertising information and news information downloaded from the network in the local storage device of the computer, wherein each of the advertising information and the news information is associated with at least one category in a list of predefined categories, the list of predefined categories being based on user selected preferences;

detecting a predefined idleness criteria for the computer wherein the predefined idleness criteria is met when the computer fails to receive user input for a predetermined amount of time;

selecting a first set of advertising information and a corresponding first set of news information from a first category in the list of predefined categories; and

displaying the first set of advertising information and the first set of news information in a screen saver on the display device of the computer after a predetermined period of time.

2. The computer-implemented method as recited in claim 1 wherein the step of displaying includes the steps of displaying, with continuous movement on the display device, the first set of advertising information and the first set of news information in the screen saver on the display device of the computer after a predetermined period of time.

3. The computer-implemented method as recited in claim 2 wherein the step of displaying further includes the step of displaying, with continuous movement on the display device, an image together with said first set of advertising information and the first set of news information.

4. The computer-implemented method as recited in claim 3 wherein the image is an animated character.

5. The computer-implemented method as recited in claim 1 further including the steps of:

selecting a second set of advertising information and a corresponding second set of news information from a second category in the list of predefined categories;

removing the first set of advertisement information and the first set of news information; and

displaying the second set of advertisement information and the second set of news information in the screen saver on the display device of the computer after a predetermined period of time.

6. The computer-implemented method of claim 1 wherein the computer is coupled to an information server on the network, the computer-implemented method further comprising the step of periodically downloading updated advertising information and updated news information from the information server to the computer.

7. The computer-implemented method of claim 6 wherein the list of predefined categories is automatically updated based on changed information on the information server.

8. The computer-implemented method of claim 1 further comprising the steps of:

providing a plurality of display scripts in the computer; and

controlling with one of the display scripts the display of the advertising information and the news information in the categories selected by the user and the display of a background image.

9. The computer-implemented method of claim 8 additionally comprising the step of rotating the plurality of display scripts to control the display of the advertising information and news information in the categories selected by the user and the display of the background images.

10. The computer-implemented method as recited in claim 1 wherein the news information comprises a primary and a secondary component.

11. The computer-implemented method as recited in claim 10 wherein the step of displaying the first set of advertisement information and the first set of news information includes the step of displaying the first set of advertisement information and the primary component of each of the first set of news information in the screen saver on the display device of the computer after a predetermined period of time.

12. The computer-implemented method as recited in claim 11 wherein said secondary component is displayed only upon user request.

13. The computer-implemented method as recited in claim 11 wherein the step of displaying is interrupted when the computer detects any user input on an input device coupled to the computer.

14. The computer-implemented method as recited in claim 11 wherein the step of displaying is interrupted when the computer detects user selection of one of the displayed advertising information and the primary portion of news information in the screen saver.

15. The computer-implemented method as recited in claim 14 wherein if the advertising information is selected, the computer further automatically connects to a Web page on the network corresponding to the selected advertising information.

16. The computer-implemented method as recited in claim 14 wherein if the primary portion of the news information is selected, the computer further automatically displays the secondary portion of the news information.

17. The computer-implemented method as recited in claim 1 wherein the network is the Internet.

18. The computer-implemented method as recited in claim 1 wherein the network is the World Wide Web.

19. The computer-implemented method as recited in claim 1 wherein the computer is a personal computer (PC).

20. The computer-implemented method as recited in claim 1 wherein the computer is any computer that supports a screen saver mode of operation.