Video distribution of advertisements to businesses

• US 5,761,601 A
• Filed: 05/01/1995
• Issued: 06/02/1998
• Est. Priority Date: 08/09/1993
• Status: Expired due to Fees

• Current Assignee: Premier Retail Networks Incorporated (Government of France)
• Original Assignee: STV Asia Limited
• Inventors: James, Greg, Nemirofsky, Frank R.
• Primary Examiner(s): Peng, John K.
• Assistant Examiner(s): GRANT, CHRISTOPHER C
• Application Number:
  US08/379,517
• Time in Patent Office: 1,128 Days
• Field of Search: 455/3.1, 455/3.2, 455/4.2, 455/5.1, 455/6.1, 455/6.3, 455/6.2, 348/6, 348/12, 348/13, 348/10, 348/11, 348/906, 348/907, 348/8, 348/9
• US Class Current: 725/34
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/165 Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309

Abstract

The present invention provides systems and methods for distributing full motion video media, usually in the form of advertisements to a plurality of businesses, such as retail stores that are dispersed over a wide geographical area. The programs are transmitted from a distribution center to a multitude of receiving sites via satellite and are receivable via antennae at the receiving sites. Television monitors located at selected points in the receiving sites display the programs to an audience, which usually will include shoppers in the course of shopping. The invention provides for customizing video programs for particular target audiences or markets, such that the series of programs played in one receiving site could be quite different from that played in another.

Claims

1. A video media distribution network comprising:

a central distribution center having means for transmitting a network-wide video program and market-specific segments to a plurality of receiving sites at places of business each having an associated address, said network-wide video program including regional-specific segments, said market-specific segments including a destination address and a set of control data encoded therein, wherein the receiving sites comprise;

a receiver to receive said network-wide video program and said market-specific segment;

a reader coupled to said receiver to read the destination addresses in said market-specific segments;

a storage unit coupled to said receiver to store desired segments from said regional-specific segments and said market-specific segments;

an insertion control unit coupled to said receiver to insert said market specific segments into said regional-specific segments according to commands contained in the control data to produce a customized program; and

a display coupled to said receiver to display the customized program at said places of business.

2. The video media distribution network of claim 1 further comprising an interrupt for interrupting said customized program.

3. The video media distribution network of claim 1 further comprising a trafficking system.

4. The video media distribution network of claim 3, wherein said trafficking system determines the commands contained in said control data.

5. The video media distribution network of claim 3, wherein said trafficking system organizes said regional-specific and said market-specific segments within said customized program.

6. The video media distribution network of claim 3, wherein said trafficking system manages information in said network and generates bills from gathered and consolidated information.

7. The video media distribution network of claim 3, wherein said trafficking system utilizes a wheel concept.

8. The video media distribution network of claim 3, further comprising a data communications link, between said trafficking system and said distribution center, for transmitting information including reception verification, alarm messages, and statistical information.

9. The video media distribution network of claim 1, further comprising:

an interrupt feature for interrupting said customized program;

wherein said interrupt feature includes unanticipated segments transmitted from said distribution center, said unanticipated segments having destination addresses.

10. The video media distribution network of claim 9, wherein said unanticipated segments are directly decoded at said receiving sites.

11. The video media distribution network of claim 9, wherein:

said reader is capable of reading said destination addresses in said unanticipated segments;

said storage unit is capable of storing only desired segments from said unanticipated segments;

said insertion control unit is capable of overriding said regional-specific segments and said market-specific segments with said unanticipated segments, when the destination address matches the associated address of the receiving site, according to commands contained in the control data to produce an altered program; and

said display is capable of displaying said altered program.

12. The video media distribution network of claim 1, wherein the network-wide program and market specific segments are transmitted in digital signals.

13. The video media distribution network of claim 12, further comprising a digital compression device to compress the digital signals, said means for compressing being within said distribution center.

14. The video media distribution network of claim 1, wherein the network-wide program and market-specific segments are transmitted through a single transponder of the satellite.

15. The video media distribution network of claim 1, wherein the network-wide video program and the market-specific segments comprise full motion video program segments.

16. The video media distribution network of claim 1, wherein said receiving sites are divided into a plurality of sections each having a section associated address, said market-specific segments further having a section destination address readable by said reader, whereby section-customized programs for each of said sections are produced.

17. The video media distribution network of claim 1, further comprising a storage and playback unit to store said network-wide program and said market-specific segments for time-delayed playback, said storage and playback unit being coupled to said receiving sites.

18. The video media distribution network of claim 17, wherein said storage and playback unit is responsive to storage commands contained in said control data.

19. A method of broadcasting a plurality of customized video programs to a plurality of receiving sites each having an associated address, the method comprising:

encoding each of a plurality of market-specific segments with a destination address;

transmitting a network-wide program containing regional-specific segments, and the market-specific segments to the receiving sites;

receiving the network-wide program containing the regional-specific segments, and market-specific segments at each site;

reading the destination addresses in each market-specific segment;

storing at each particular receiving site the desired segments of said regional-specific segments and market-specific segments to said particular receiving sites; and

inserting the market-specific segments into the regional-specific segments to produce a customized program,

wherein each receiving site is a place of business.

20. The method of claim 19 further comprising interrupting said customized program at said receiving sites when unanticipated segments having a destination address matching the address at said receiving sites are transmitted from said distribution center.

21. The method of claim 20, wherein said unanticipated segments override said regional-specific segments and said market-specific segments to produce an altered program.

22. The method of claim 20 wherein the unanticipated segments are directly sent to a decoder at said receiving sites.

23. The method of claim 19 wherein said regional-specific segments and market-specific segments contain information;

and further comprising trafficking said transmitting and said inserting of said information to produce a customized program, said trafficking manages said information and generates bills from gathering and consolidating said information, and said trafficking utilizes a wheel program sequence.

24. The method of claim 19 wherein the network-wide program and market-specific segments are transmitted via satellite.

25. The method of claim 19 wherein the network-wide program and market-specific segments are transmitted in digital signals.

26. The method of claim 19 wherein the receiving sites each have a plurality of sections having a section associated address, the method further comprising encoding a section destination address in the market-specific segments, reading the section destination address at the receiving site, and displaying in each of said sections the network-wide program having inserted therein the market-specific segments with a section destination address matching the section associated address.

27. A method of broadcasting a plurality of customized video programs to a plurality of receiving sites each having an associated address, the method comprising:

encoding each of a plurality of regional-specific segments with a destination address;

encoding each of a plurality of market-specific segments with a destination address;

transmitting a network-wide program containing said regional-specific segments, and said market-specific segments to said receiving sites;

receiving said network-wide program containing said regional-specific segments and market-specific segments at each of said receiving sites;

reading the destination addresses in each of said regional-specific segments and each of said market-specific segments;

storing at each said receiving site only said regional-specific segments having destination addresses matching addresses associated with said receiving sites; and

inserting said market-specific segments having destination addresses which match addresses associated with said receiving sites in said network-wide program to produce a customized program,

wherein said receiving sites are places of business.

28. The method of claim 27, further comprising displaying said customized program on at least one television set in each of said receiving sites.

29. A video media distribution network comprising:

a distribution center having means for transmitting a network-wide video program and market-specific segments to a plurality of receiving sites each having an associated address, said network-wide video program including regional-specific segments, said market-specific segments including a destination address and a set of control data encoded therein, wherein the receiving sites comprise;

a receiver to receive said network-wide video program and said market-specific segment;

a reader coupled to said receiver to read the destination addresses in said market-specific segments;

a storage unit coupled to said receiver to store desired segments from said regional-specific segments and said market-specific segments;

an insertion control unit coupled to said receiver to insert said market specific segments into said regional-specific segments according to commands contained in the control data to produce a customized program;

a display coupled to said receiver to display the customized program; and

an interrupt feature coupled to said insertion control unit to interrupt said customized program.

30. The video media distribution network of claim 29, wherein said interrupt feature includes unanticipated segments transmitted from said distribution center, said unanticipated segments having destination addresses.

31. The video media distribution network of claim 30, wherein said unanticipated segments are directly decoded at said receiving sites.

32. The video media distribution network of claim 30, wherein:

said reader is coupled to said receiver to read said destination addresses in said unanticipated segments;

said storage unit is coupled to said receiver to store only desired segments from said unanticipated segments;

said insertion control unit is coupled to said receiver to override said regional-specific segments and said market-specific segments with said unanticipated segments, when the destination address matches the associated address of the receiving site, according to commands contained in the control data to produce an altered program; and

said display is coupled to said receiver to display said altered program.

33. The video media distribution network of claim 29, wherein said receiving sites are divided into a plurality of sections each having a section associated address, said market-specific segments further having a section destination address readable by said means for reading, whereby section-customized programs for each of said sections are produced.

34. The video media distribution network of claim 29, further comprising:

a storage and playback unit for storing said network-wide program and said market-specific segments for time-delayed playback, said storage and playback unit being coupled to said receiving sites.

35. A video media distribution network comprising:

a distribution center having means for transmitting a network-wide video program and market-specific segments to a plurality of receiving sites each having an associated address, said network-wide video program including regional-specific segments, said market-specific segments including a destination address and a set of control data encoded therein, wherein the receiving sites comprise;

a receiver to receive said network-wide video program and said market-specific segment;

a reader coupled to said receiver to read the destination addresses in said market-specific segments;

a storage unit coupled to said receiver to store desired segments from said regional-specific segments and said market-specific segments;

an insertion control unit coupled to said receiver to insert said market specific segments into said regional-specific segments according to commands contained in the control data to produce a customized program;

a display coupled to said receiver to display the customized program; and

a trafficking system coupled to said insertion control unit.

36. The video media distribution network of claim 35, wherein said trafficking system determines the commands contained in said control data.

37. The video media distribution network of claim 35, wherein said trafficking system manages information in said network and generates bills from gathered and consolidated information.

38. The video media distribution network of claim 35, further comprising a data communications link, between said trafficking system and said distribution center, for transmitting information including reception verification, alarm messages, and statistical information.

39. A method of broadcasting a plurality of customized video programs to a plurality of receiving sites each having an associated address, the method comprising:

encoding each of a plurality of market-specific segments with a destination address;

transmitting a network-wide program containing regional-specific segments, and the market-specific segments to the receiving sites;

receiving the network-wide program containing the regional-specific segments, and market-specific segments at each site;

reading the destination addresses in each market-specific segment;

storing at each particular receiving site the desired segments of said regional-specific segments and market-specific segments to said particular receiving sites;

inserting the market-specific segments into the regional-specific segments to produce a customized program; and

interrupting said customized program said receiving sites when unanticipated segments having a destination address matching the address at said receiving sites are transmitted from said distribution center.

40. The method of claim 39, wherein said unanticipated segments override said regional-specific segments and said market-specific segments to produce an altered program.

41. A method of broadcasting a plurality of customized video programs to a plurality of receiving sites each having an associated address, the method comprising:

encoding each of a plurality of market-specific segments with a destination address;

transmitting a network-wide program containing regional-specific segments, and the market-specific segments to the receiving sites;

receiving the network-wide program containing the regional-specific segments, and market-specific segments at each site;

reading the destination addresses in each market-specific segment;

storing at each particular receiving site the desired segments of said regional-specific segments and market-specific segments to said particular receiving sites;

inserting the market-specific segments into the regional-specific segments to produce a customized program,

wherein said regional-specific segments and market-specific segments contain information; and

trafficking said transmitting and said inserting of said information to produce a customized program, said trafficking manages said information and generates bills from gathering and consolidating said information, and said trafficking utilizes a wheel program sequence.

42. A method of broadcasting a plurality of customized video programs to a plurality of receiving sites each having an associated address, the method comprising:

encoding each of a plurality of market-specific segments with a destination address;

transmitting a network-wide program containing regional-specific segments, and the market-specific segments to the receiving sites;

receiving the network-wide program containing the regional-specific segments, and market-specific segments at each site;

reading the destination addresses in each market-specific segment;

storing at each particular receiving site the desired segments of said regional-specific segments and market-specific segments to said particular receiving sites;

inserting the market-specific segments into the regional-specific segments to produce a customized program,

wherein the receiving sites each have a plurality of sections having a section associated address; and

encoding a section destination address in the market-specific segments, reading the section destination address at the receiving site, and displaying in each of said sections the network-wide program having inserted therein the market-specific segments with a section destination address matching the section associated address.