Electronic mail system for displaying advertisement at local computer received from remote system while the local computer is off-line the remote system

• US 5,809,242 A
• Filed: 04/19/1996
• Issued: 09/15/1998
• Est. Priority Date: 04/19/1996
• Status: Expired due to Term

• Current Assignee: Juno Online Services Incorporated (B. Riley Financial, Inc.)
• Original Assignee: Juno Online Services Incorporated (B. Riley Financial, Inc.)
• Inventors: Shaw, David E., Ardai, Charles E., Marsh, Brian D., Moraes, Mark A., Rudolph, Dana B., Mc Auliffe, Jon D.
• Primary Examiner(s): Meky, Moustafa M.
• Application Number:
  US08/636,739
• Time in Patent Office: 879 Days
• Field of Search: 395/200.01, 395/200.02, 395/200.03, 395/200.05, 395/200.09, 395/200.12, 395/200.16, 395/609, 395/610, 395/615, 395/200.33, 395/200.47 , 395/200.48, 395/200.49, 395/200.32, 395/200.36, 348/10, 348/12, 348/13, 379/96, 379/201, 379/142, 379/216
• US Class Current: 709/217
• CPC Class Codes: G06Q 10/107 Computer-aided management of electronic mailing [e-mailing]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 51/214 using selective forwarding

Abstract

A system for providing scheduled messages to a remote user in a batch oriented system. In a preferred embodiment of the present invention, a user creates and/or reads electronic mail locally. While the user creates the electronic mail, a message is displayed to the user on a portion of the local monitor, the message preferably changing in accordance with a local display schedule and stored on a local storage device. The message is preferably targeted to the particular user. When the user is ready to transmit the e-mail created and/or receive e-mail addressed to him, the user'"'"'s local client establishes a connection via a modem with a remote e-mail server system. The remote e-mail server system not only receives the e-mail transmitted by the user and/or transmits e-mail addressed to the user, but also updates the user'"'"'s local messages in accordance with a distribution schedule. After the e-mail and message updates are transmitted, the user'"'"'s local client computer is disconnected from the remote e-mail server system.

Claims

1. In an electronic mail system, a method for displaying advertisements to a user at a local computer when the local computer is off-line, comprising the steps of:

creating an electronic mail message at the local computer;

establishing a communications link between the local computer and a remote system;

receiving an advertisement from the remote system;

storing the advertisement on a storage device at the local computer;

transferring the electronic mail message from the local computer to the remote system;

terminating the communications link between the local computer and the remote system; and

outputting the advertisement at the local computer while the local computer is off-line with respect to the remote system.

2. The method of claim 1 wherein the advertisement is output when the user is creating or reading electronic mail messages.

3. The method of claim 1 further comprising the steps of:

at the local computer, recording in a statistics file an indication that the advertisement was output; and

storing the statistics file on the storage device at the local computer.

4. The method of claim 3 further comprising the steps of:

creating a second electronic mail message at the local computer while the local computer is off-line with respect to the remote system;

re-establishing the communications link between the local computer and the remote system; and

transferring the statistics file and the second electronic mail message from the local computer to the remote system.

5. The method of claim 4 wherein the step of outputting the advertisement takes places concurrently with the step of creating the second electronic mail message.

6. The method of claim 4 further comprising the step of utilizing the statistics file to create a billing account related to the advertisement.

7. The method of claim 1 wherein the local computer initiates the communications link with the remote system.

8. The method of claim 1 wherein the remote system is coupled to the Internet.

9. The method of claim 1 further comprising the initial steps of:

receiving, at the remote system, a member profile from the user, the member profile comprising demographic information about the user;

utilizing the member profile to determine which advertisement is to be communicated to the user.

10. In an electronic mail system, a method for displaying advertisements to a user at a local computer when the local computer is off-line, comprising the steps of:

establishing a communications link between the local computer and a remote system;

receiving a plurality of advertisements from the remote system;

storing the plurality of advertisements on a storage device at the local computer;

transferring an electronic mail message from the remote system to the local computer;

storing the electronic mail message on the storage device at the local computer;

terminating the communications link between the local computer and the remote system;

outputting the electronic mail message at the local computer;

concurrently with the previous step, outputting one of the plurality of advertisement at the local computer while the local computer is off-line with respect to the remote system.

11. The method of claim 10 further comprising the step of replacing the output advertisement with a second one of the plurality of advertisements while the local computer is off-line with respect to the remote system.

12. The method of claim 11 further comprising the steps of:

at the local computer, recording in a statistics file an indication of the advertisements that were output; and

storing the statistics file on the storage device at the local computer.

13. The method of claim 12 further comprising the steps of:

creating an electronic mail message at the local computer while the local computer is off-line with respect to the remote system;

re-establishing the communications link between the local computer and the remote system; and

transferring the statistics file and the second electronic mail message from the local computer to the remote system.

14. The method of claim 13 wherein a third one of the plurality of advertisements is output while the electronic mail message is created.

15. The method of claim 13 further comprising the step of utilizing the statistics file to create a billing account related to the advertisement.

16. The method of claim 10 wherein the local computer initiates the communications link with the remote system.

17. The method of claim 10 further comprising the initial steps of:

receiving, at the remote system, a member profile from the user, the member profile comprising demographic information about the user;

utilizing the member profile to determine which advertisements are to be communicated to the user.

18. In an electronic mail system, a method for displaying advertisements to a user at a local computer when the local computer is off-line, comprising the steps of:

creating a first electronic mail message at the local computer;

concurrently with the previous step, outputting a first advertisement at the local computer while the user is creating the first electronic mail message;

establishing a communications link between the local computer and a remote system;

receiving a second advertisement from the remote system;

storing the second advertisement on a storage device at the local computer;

transferring the first electronic mail message from the local computer to the remote system;

transferring a second electronic mail message from the remote system to the local computer;

storing the second electronic mail message on the storage device at the local computer;

terminating the communications link between the local computer and the remote system;

outputting the second advertisement at the local computer while the local computer is off-line with respect to the remote system; and

concurrently with the previous step, displaying the second electronic mail message at the local computer while the local computer is off-line with respect to the remote system.

19. The method of claim 18 wherein the first advertisement is stored on the storage device of the local computer.

20. The method of claim 18 further comprising the step of outputting the first advertisement in place of the second advertisement while the second electronic mail message is displayed and while the local computer is off-line with respect to the remote system.

21. The method of claim 18 further comprising the steps of:

at the local computer, recording in a statistics file an indication that the first advertisement was output; and

transferring the statistics file from the local computer to the remote system when the communications link is established between the local computer and the remote system.

22. The method of claim 21 further comprising the step of utilizing the statistics file at the remote system to create a billing account related to the advertisement.

23. The method of claim 18 wherein the local computer initiates the communications link with the remote system.

24. The method of claim 18 further comprising the initial steps of:

receiving, at the remote system, a member profile from the user, the member profile comprising demographic information about the user; and

utilizing the member profile to determine which advertisements are to be communicated to the user.

25. A method to operate an e-mail system having a server system and a plurality of user computers, comprising the steps of:

enabling the creation and reading of e-mail messages at user computers while the user computers are off-line with respect to the server system;

transferring e-mail messages between the user computers and the server system while the user computers are on-line with respect to the server system;

transferring advertisements from the server system to the user computers while the user computers are on-line with respect to the server system;

storing the transferred advertisements locally at the user computers; and

outputting the stored advertisements at the user computers when e-mail messages are being created or read and while the user computers are off-line with respect to the server system.

26. The method of claim 25 wherein the advertisements are output at the user computers in turn, according to a predetermined scheme, independent of content of the e-mail messages created and read at the user computers.

27. The method of claim 25 wherein each advertisement transferred to a user computer is output a plurality of times at the user computer.

28. The method of claim 25 wherein advertisements are output regardless of whether e-mail messages are received.

29. A method of operating an e-mail system having a plurality of user computers operated by users and a server system, comprising the steps of:

enabling the creation and reading of e-mail messages at user computers while the user computers are off-line with respect to the server system;

determining, at the server system, advertisements that are relevant for each user;

transferring e-mail messages between the user computers and the server system while the user computers are on-line with respect to the server system;

transferring relevant advertisements from the server system to the user computers while the user computers are on-line with respect to the server system;

storing the transferred advertisements locally at the user computers;

outputting the stored advertisements at the user computers when e-mail messages are being created or read while the user computers are off-line with respect to the server system.

30. The method of claim 29 further comprising the steps of:

recording in a statistics file at the user computers which advertisements are output; and

electronically providing the statistics file to the server system.

31. The method of claim 29 further comprising the steps of:

outputting each advertisement a plurality of times;

recording in a statistics file at the user computers a count indicating how many times each advertisement is output; and

electronically providing the statistics file to the server system.

32. In an electronic mail system, a method for displaying advertisements to a user at a local computer when the local computer is off-line, comprising the steps of:

coupling the local computer to a remote system;

receiving a first advertisement and a second advertisement from the remote system;

storing the first advertisement and the second advertisement on a storage device at the local computer;

transferring an electronic mail message from the remote system to the local computer;

storing the electronic mail message on the storage device at the local computer;

decoupling the local computer from the remote system;

displaying the electronic mail message at the local computer; and

concurrently with the previous step, (a) displaying the first advertisement at the local computer while the electronic mail message is displayed, and (b) after a predetermined time, displaying the second advertisement in place of the first advertisement while the electronic mail message is displayed.

33. In an electronic mail system, a method for displaying advertisements to a user at a local computer when the local computer is off-line, comprising the steps of:

creating a first electronic mail message at the local computer;

concurrently with the previous step, displaying a first advertisement at the local computer while the user is creating the first electronic mail message;

storing, in a statistics file, information to identify that the first advertisement was displayed;

coupling the local computer to a remote system;

receiving a second advertisement from the remote system;

storing the second advertisement on a storage device at the local computer;

transferring the first electronic mail message from the local computer to the remote system;

transferring the statistics file from the local computer to the remote system;

transferring a second electronic mail message from the remote system to the local computer;

storing the second electronic mail message on the storage device at the local computer;

decoupling the local computer from the remote system;

displaying the second advertisement at the local computer while the local computer is communicatively disconnected from the remote system; and

concurrently with the previous step, displaying the second electronic mail message at the local computer while the local computer is off-line with respect to the remote system.

34. The method of claim 33 further comprising to step of utilizing the information in the statistics file to generate a bill for an advertiser.

35. A method to operate a network having a server system and a plurality of user computers, comprising the steps of:

enabling the output of digital content to users at user computers while the user computers are off-line with respect to the server system;

transferring digital content from the server system to the user computers while the user computers are on-line with respect to the server system;

transferring advertisements from the server system to the user computers while the user computers are on-line with respect to the server system;

storing the transferred advertisements locally at the user computers; and

outputting the stored advertisements at the user computers when the digital content is output to users at user computers while the user computers are off-line with respect to the server system.

36. The method of claim 35 wherein the digital content includes e-mail messages.

37. The method of claim 35 wherein the advertisements are output at the user computers in turn, according to a predetermined scheme, independent of content of the digital content.

38. The method of claim 35 wherein the digital content and the advertisements are transferred to the user computers substantially simultaneously.

39. The method of claim 35 wherein the user controls the output of the digital content and wherein the user computers control the output of the advertisements.

40. The method of claim 35 wherein each advertisement transferred to a user computer is output a plurality of times at the user computer.

41. An electronic mail system for displaying advertisements to a user, comprising:

a remote system comprising a plurality of mail servers storing advertisements and electronic mail messages; and

a local computer having a storage device and a processor program for creating an electronic mail message, establishing a communications link with the remote system, receiving an advertisement from the remote system, storing the advertisement on the storage device, transferring the electronic mail message to the remote system, terminating the communications link with the remote system, and outputting the advertisement while off-line with respect to the remote system.

42. The system of claim 41 wherein the local computer further comprises:

means for recording in a statistics file an indication that the advertisement was output; and

means for storing the statistics file on the storage device.

43. The system of claim 42 wherein the local computer further comprises means for transferring the statistics file to the remote system.

44. The system of claim 43 wherein the remote system further comprises means for utilizing the statistics file to create a billing account related to the advertisement.

45. The system of claim 42 wherein the local computer further comprises

means for creating a member profile comprising demographic information about the user;

and

means for transmitting the member profile to the remote system.

46. The system of claim 45 wherein the remote system further comprises means for utilizing the member profile to determine which advertisement is to be communicated to the user.

47. An e-mail terminal for use in conjunction with a server system having one or more mail servers, comprising:

means for creating an electronic communications link with the server system;

means for transferring advertisements from the server system while in electronic communications with the server system;

a storage device for storing advertisements received from the server system;

means for terminating the electronic communications link with the server system;

means for enabling the creation and reading of e-mail messages while not in electronic communications with the server system;

means for transferring e-mail messages from one of the mail servers of the server system while in electronic communications with the server system; and

an output device for outputting the stored advertisements when e-mail messages are being created or read.

48. An e-mail system for use by a plurality of users, comprising:

a server system, including means for determining advertisements that are relevant for each user;

means enabling the creation and reading of e-mail messages at remote computers while said remote computers are off-line with respect to the server system;

means for transferring e-mail messages between said remote computers and the server system while said remote computers are on-line with respect to the server system;

means for transferring relevant advertisements from the server system to remote computers while said remote computers are on-line with respect to the server system;

means for storing the transferred advertisements locally at the remote computers;

means for outputting the stored advertisements at the remote computers when e-mail messages are being created or read at the remote computers.

49. The system of claim 48 wherein each remote computer further comprises:

means for recording in a statistics file information pertaining to which advertisements are output; and

means for electronically providing the statistics file to the server system.

50. The system of claim 49 wherein each remote computer further comprises:

means for outputting each advertisement a plurality of times;

means for recording in a statistics file a count indicating how many times each advertisement is output; and

means for electronically providing the statistics file to the server system.

51. A method to operate an e-mail system having a server system and a plurality of user computers, comprising the steps of:

enabling the creation and reading of e-mail messages by users at user computers while the user computers are off-line with respect to the server system;

transferring e-mail messages between the user computers and the server system while the user computers are on-line with respect to the server system;

transferring advertisements from the server system to the user computers while the user computers are on-line with respect to the server system;

storing the transferred advertisements locally at the user computers; and

outputting, under the control of the user computers and without user intervention, the stored advertisements at the user computers when the user computers are off-line with respect to the server system.

52. The method of claim 53 further comprising the step of allowing the user to select an advertisement while the advertisement is being output, and thereafter outputting additional information to the user, the additional information stored locally at the user computer along with the advertisement that was selected.