Advertisement authentication system in which advertisements are downloaded for off-line display

• US 5,838,790 A
• Filed: 04/19/1996
• Issued: 11/17/1998
• Est. Priority Date: 04/19/1996
• Status: Expired due to Term

• Current Assignee: Juno Online Services Incorporated (B. Riley Financial, Inc.)
• Original Assignee: Juno Online Services Incorporated (B. Riley Financial, Inc.)
• Inventors: McAuliffe, Jon D., Marsh, Brian D., Moraes, Mark A.
• Primary Examiner(s): Cain, David C.
• Application Number:
  US08/635,275
• Time in Patent Office: 942 Days
• Field of Search: 380/4, 380/23
• US Class Current: 713/176
• CPC Class Codes: G06F 2211/007 Encryption, En-/decode, En-/decipher, En-/decypher, Scramble, (De-)compress
• CPC Class Codes: G06Q 20/085 involving remote charge determination or related payment systems
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 63/123 received data contents, e.g. message integrity

Abstract

A system and method for authenticating that advertisements are properly displayed at a remote computer. The advertisements are received electronically and are stored in a memory device at the remote computer. The advertisements are output to users when the remote computer is off-line. Each advertisement is authenticated by the remote computer prior to output to ensure, for example, that the advertisement has not been tampered with, modified or replaced. Information as to when advertisements are output is recorded and used for billing the advertisers. This information can be stored in a statistics file on the remote computer. When the statistics file is transferred to a central computer, the statistics file is authenticated to ensure that it has not been tampered with, modified or replaced. The authentication scheme can be used as part of an electronic mail system.

Claims

1. For use in an electronic mail system, a method for detecting unauthorized alteration of advertisements transferred from a remote computer and stored in a memory device of a local computer, comprising the steps of:

(a) establishing a communications link between the local computer and the remote computer;

(b) electronically transferring an advertisement from the remote computer to the local computer;

(c) storing the advertisement in the memory device of the local computer;

(d) electronically transferring e-mail messages between the local computer and the remote computer;

(e) terminating the communications link between the local computer and the remote computer;

(f) at the local computer, determining if the advertisement has been altered;

(g) if the advertisement was not altered, outputting the advertisement at the local computer;

(h) if the advertisement was altered, recording an alteration event in a statistics file stored in the memory device of the local computer; and

(i) simultaneously with step (g), allowing a user at the local computer to create e-mail messages and to read e-mail messages received from the remote computer.

2. The method of claim 1 further comprising the steps of:

(a) if the advertisement was not altered, recording in the statistics file when the advertisement was output;

(b) re-establishing a communications link between the local computer and the remote computer;

(c) electronically transferring the statistics file from the local computer to the remote computer;

(d) electronically transferring e-mail messages between the local computer and the remote computer; and

(e) terminating the communications link between the local computer and the remote computer.

3. The method of claim 2 further comprising the step of determining, at the remote computer, if the statistics file has been altered.

4. The method of claim 3 further comprising the step of utilizing the statistics file to create a billing account related to the advertisement.

5. The method of claim 1 wherein the local computer initiates the communications link with the remote computer.

6. The method of claim 1 where in the advertisement is output at the local computer regardless of whether e-mail messages are received from the remote computer.

8. The method of claim 1 further comprising an initial step of allowing the user at the local computer to create e-mail messages.

7. The method of claim i further comprising the steps of:

(a) compressing the advertisement prior to transfer to the local computer; and

(b) decompressing the advertisement prior to output at the local computer.

9. For use in an electronic mail system, a method for detecting unauthorized alteration of advertisements transferred from a remote computer and stored in a memory device of a local computer, comprising the steps of:

(a) establishing a communications link between the local computer and the remote computer;

(b) electronically transferring a first advertisement and a second advertisement from the remote computer to the local computer;

(c) storing the first advertisement and the second advertisement in the memory device of the local computer;

(d) electronically transferring e-mail messages between the local computer and the remote computer;

(e) terminating the communications link between the local computer and the remote computer;

(f) at the local computer, determining if the first advertisement has been altered;

(g) if the first advertisement was not altered, outputting the first advertisement at the local computer;

(h) if the first advertisement was altered, recording a first alteration event in a statistics file stored in the memory device of the local computer;

(i) at the local computer, determining if the second advertisement has been altered;

(j) if the second advertisement was not altered, outputting the second advertisement in replace of the first advertisement after a predetermined time;

(k) if the second advertisement was altered, recording a second alteration event in the statistics file stored in the memory device of the local computer;

(l) simultaneously with steps (g) and (j), allowing a user at the local computer to create e-mail messages and to read e-mail messages received from the remote computer.

10. The method of claim 9 further comprising the steps of:

(a) recording in the statistics file if the first advertisement was output at the local computer;

(b) recording in the statistics file if the second advertisement was output at the local computer;

(c) re-establishing a communications link between the local computer and the remote computer;

(d) electronically transferring the statistics file from the local computer to the remote computer;

(e) electronically transferring e-mail messages between the local computer and the remote computer; and

(f) terminating the communications link between the local computer and the remote computer.

11. For use in an electronic mail system, a method for detecting unauthorized alteration of advertisements transferred from a remote computer and stored in a memory device of a local computer, comprising the steps of:

(a) at the remote computer, generating a fingerprint of an advertisement;

(b) at the remote computer, encrypting the fingerprint;

(c) establishing a communications link between the local computer and the remote computer;

(d) electronically transferring the advertisement from the remote computer to the local computer;

(e) electronically transferring the encrypted fingerprint from the remote computer to the local computer;

(f) storing the advertisement in the memory device of the local computer;

(g) storing the encrypted fingerprint in the memory device of the local computer;

(h) electronically transferring e-mail messages between the local computer and the remote computer;

(i) terminating the communications link between the local computer and the remote computer;

(j) at the local computer, determining if the advertisement has been altered by

(1) generating a second fingerprint of the advertisement,

(2) decrypting the encrypted fingerprint, and

(3) comparing the decrypted fingerprint with the second fingerprint;

(k) if the advertisement was not altered, outputting the advertisement at the local computer;

(l) if the advertisement was altered, recording an alteration event in a statistics file stored in the memory device of the local computer; and

(m) simultaneously with step (k), allowing a user at the local computer to create e-mail messages and to read e-mail messages received from the remote computer.

12. The method of claim 11 further comprising the steps of:

(a) if the advertisement was not altered, recording in the statistics file when the advertisement was output;

(b) re-establishing a communications link between the local computer and the remote computer;

(c) electronically transferring the statistics file from the local computer to the remote computer;

(d) electronically transferring e-mail messages between the local computer and the remote computer; and

(e) terminating the communications link between the local computer and the remote computer.

13. The method of claim 11 further comprising the additional steps between steps (e) and (f) of:

(1) generating a third fingerprint of the advertisement;

(2) decrypting the encrypted fingerprint; and

(3) comparing the decrypted fingerprint with the third fingerprint.

14. The method of claim 11 further comprising the steps of:

(1) at the local computer, generating a fourth fingerprint of the statistics file;

(2) encrypting the fourth fingerprint; and

(3) storing the encrypted fourth fingerprint in the memory device of the local computer.

15. The method of claim 14 further comprising the steps of:

(a) re-establishing a communications link between the local computer and the remote computer;

(b) electronically transferring the statistics file from the local computer to the remote computer;

(c) electronically transferring the encrypted fourth fingerprint from the local computer to the remote computer;

(d) electronically transferring e-mail messages between the local computer and the remote computer; and

(e) terminating the communications link between the local computer and the remote computer.

16. The method of claim 15 further comprising the steps of:

(1) at the remote computer, generating a fifth fingerprint of the statistics file;

(2) decrypting the encrypted fourth fingerprint; and

(3) at the remote computer, comparing the fifth fingerprint with the fourth fingerprint to determine if the statistics file has been altered.

17. The method of claim 11 wherein the local computer initiates the communications link with the remote computer.

18. A method for detecting unauthorized alteration of advertisements transferred from a remote computer and stored in a memory device of a local computer, comprising the steps of:

(a) establishing a communications link between the local computer and the remote computer;

(b) electronically transferring an advertisement from the remote computer to the local computer;

(c) storing the advertisement in the memory device of the local computer;

(d) terminating the communications link between the local computer and the remote computer;

(e) at the local computer, determining if the advertisement has been altered;

(f) if the advertisement was not altered, outputting the advertisement at the local computer; and

(g) if the advertisement was altered, recording an alteration event in a statistics file stored in the memory device of the local computer.

19. The method of claim 18 further comprising the steps of:

(a) if the advertisement was not altered, recording in the statistics file when the advertisement was output;

(b) re-establishing a communications link between the local computer and the remote computer;

(c) electronically transferring the statistics file from the local computer to the remote computer; and

(d) terminating the communications link between the local computer and the remote computer.

20. The method of claim 19 further comprising the step of determining, at the remote computer, if the statistics file has been altered.

21. The method of claim 20 further comprising the step of utilizing the statistics file to create a billing account related to the advertisement.

22. The method of claim 18 wherein the local computer initiates the communications link with the remote computer.

23. The method of claim 18 further comprising the steps of:

(a) compressing the advertisement prior to transfer to the local computer; and

(b) decompressing the advertisement prior to output at the local computer.

24. A method for detecting unauthorized alteration of advertisements transferred from a remote computer and stored in a memory device of a local computer, comprising the steps of:

(a) establishing a communications link between the local computer and the remote computer;

(b) electronically transferring a first advertisement and a second advertisement from the remote computer to the local computer;

(c) storing the first advertisement and the second advertisement in the memory device of the local computer;

(d) terminating the communications link between the local computer and the remote computer;

(e) at the local computer, determining if the first advertisement has been altered;

(f) if the first advertisement was not altered, outputting the first advertisement at the local computer;

(g) if the first advertisement was altered, recording a first alteration event in a statistics file stored in the memory device of the local computer;

(h) at the local computer, determining if the second advertisement has been altered;

(i) if the second advertisement was not altered, outputting the second advertisement in replace of the first advertisement after a predetermined time; and

(j) if the second advertisement was altered, recording a second alteration event in the statistics file stored in the memory device of the local computer.

25. The method of claim 24 further comprising the steps of:

(a) recording in the statistics file if the first advertisement was output at the local computer;

(b) recording in the statistics file if the second advertisement was output at the local computer;

(c) re-establishing a communications link between the local computer and the remote computer;

(d) electronically transferring the statistics file from the local computer to the remote computer; and

(e) terminating the communications link between the local computer and the remote computer.

26. A method for detecting unauthorized alteration of advertisements transferred from a remote computer and stored in a memory device of a local computer, comprising the steps of:

(a) at the remote computer, generating a fingerprint of an advertisement;

(b) at the remote computer, encrypting the fingerprint;

(c) establishing a communications link between the local computer and the remote computer;

(d) electronically transferring the advertisement from the remote computer to the local computer;

(e) electronically transferring the encrypted fingerprint from the remote computer to the local computer;

(f) storing the advertisement in the memory device of the local computer;

(g) storing the encrypted fingerprint in the memory device of the local computer;

(h) terminating the communications link between the local computer and the remote computer;

(i) at the local computer, determining if the advertisement has been altered by

(1) generating a second fingerprint of the advertisement,

(2) decrypting the encrypted fingerprint, and

(3) comparing the decrypted fingerprint with the second fingerprint;

(j) if the advertisement was not altered, outputting the advertisement at the local computer; and

(k) if the advertisement was altered, recording an alteration event in a statistics file stored in the memory device of the local computer.

27. The method of claim 26 further comprising the steps of:

(a) if the advertisement was not altered, recording in the statistics file when the advertisement was output;

(b) re-establishing a communications link between the local computer and the remote computer;

(c) electronically transferring the statistics file from the local computer to the remote computer;

(d) electronically transferring e-mail messages between the local computer and the remote computer; and

(e) terminating the communications link between the local computer and the remote computer.

28. The method of claim 26 further comprising the additional steps between steps (e) and (f) of:

(1) generating a third fingerprint of the advertisement;

(2) decrypting the encrypted fingerprint; and

(3) comparing the decrypted fingerprint with the third fingerprint.

29. The method of claim 26 further comprising the steps of:

(1) at the local computer, generating a fourth fingerprint of the statistics file;

(2) encrypting the fourth fingerprint; and

(3) storing the encrypted fourth fingerprint in the memory device of the local computer.

30. The method of claim 29 further comprising the steps of:

(a) re-establishing a communications link between the local computer and the remote computer;

(b) electronically transferring the statistics file from the local computer to the remote computer;

(c) electronically transferring the encrypted fourth fingerprint from the local computer to the remote computer; and

(d) terminating the communications link between the local computer and the remote computer.

31. The method of claim 30 further comprising the steps of:

(1) at the remote computer, generating a fifth fingerprint of the statistics file;

(2) decrypting the encrypted fourth fingerprint; and

(3) at the remote computer, comparing the fifth fingerprint with the fourth fingerprint to determine if the statistics file has been altered.

32. The method of claim 31 wherein the local computer initiates the communications link with the remote computer.

33. An electronic mail system with advertising, comprising:

a server system having a processor and a server memory, the server memory storing advertisements and e-mail messages; and

a plurality of client computers, each client computer including a client memory and a processor, each client computer including

means for establishing a communications link with the server system,

means for electronically receiving e-mail messages and advertisements from the server system and sending e-mail messages to the server system,

means for storing advertisements in the client memory,

means for terminating the communications link with the server system,

means for determining if a received advertisement has been altered,

means for creating e-mail messages and reading e-mail messages received from the server system while the client computer is not electronically connected to the server system,

means for outputting the received advertisement if the received advertisement was not altered while the client computer is not electronically connected to the server system, and

means for recording in a statistics file in the client memory an indication that an advertisement has been altered.

34. The system of claim 33 wherein the server system is coupled to the Internet.

35. The system of claim 33 wherein each client computer further comprises means for recording in the statistics file when a received advertisement is output.

36. The system of claim 33 wherein each client computer further comprises means for electronically transmitting the statistics file to the server system.

37. The system of claim 36 wherein the server system further comprises means for determining if the statistics file has been altered.

38. The system of claim 37 wherein the server system further comprises means for utilizing the statistics file to create a billing account related to the output of advertisements at the plurality of client computers.

39. The system of claim 33 wherein advertisements are output to a user at the client computer while the user reads and creates e-mail messages.

40. The system of claim 33 wherein the means for determining if a received advertisement has been altered further comprises:

means for receiving from the server system a first encrypted fingerprint of the received advertisement;

means for decrypting the first encrypted fingerprint to produce a first fingerprint;

means for generating a second fingerprint of the received advertisement; and

means for comparing the first fingerprint with the second fingerprint.

41. The system of claim 33 wherein each client computer further comprises means for alternating the output of advertisements according to a predetermined scheme.

42. The system of claim 33 wherein each client computer further comprises means for computing a fingerprint of the statistics file.

43. The system of claim 42 wherein each client computer further comprises means for recomputing the fingerprint of the statistics file when the statistics file is modified with authorization.

44. A system to ensure that electronic advertisements that are transferred from a remote computer system to a local computer are not tampered with, comprising:

a remote computer system transferring advertisements, corresponding encrypted fingerprints of each advertisement and electronic content to a plurality of local computers; and

a plurality of local computers, each local computer capable of connecting with the remote computer system to receive and store advertisements, corresponding encrypted fingerprints of each advertisement and electronic content, each local computer utilizing the encrypted fingerprints of each advertisement to determine whether the corresponding advertisement is accurate prior to output at said remote computer, and thereafter outputting each accurate advertisement in turn at said local computer while said local computer is disconnected from the remote computer system.

45. The system of claim 44 wherein the advertisements are output at each local computer at the same time as the electronic content is output at said local computer.

46. The system of claim 44 wherein each local computer further comprises means for recording statistical information in a file, said statistical information including when each advertisement is displayed and whether each advertisement stored at said local computer is accurate.

47. The system of claim 46 wherein each local computer further comprises means for transferring the file of statistical information to the remote computer system.

48. The system of claim 44 wherein each local computer controls the output of the advertisement and wherein a user controls the output of the electronic content.

49. The system of claim 44 wherein the electronic content includes electronic mail messages.

50. The system of claim 49 wherein the remote computer system includes a plurality of mail servers.