Method of delivery, targeting, and measuring advertising over networks

  • US 5,948,061 A
  • Filed: 10/29/1996
  • Issued: 09/07/1999
  • Est. Priority Date: 10/29/1996
  • Status: Expired due to Term
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First Claim
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1. A network comprising:

  • a user node having a browser program coupled to said network, said user node providing requests for information on said network;

    a content provider affiliate node having a respective affiliate web site responsive to requests for information from said user node to provide media content, advertising space for display of advertising content and a link message to said user node;

    an advertiser node having an advertiser web site including advertising content, said advertiser node responsive to a request to provide said advertising content; and

    an advertisement server node responsive to a request from said user node based on said link message to select an advertiser node as a selected advertiser node, and identify said advertiser node as said selected advertiser node to said user node,whereby said advertising content from said selected advertiser node is displayed at said user node.

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