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Computer system for merchant communication to customers

  • US 5,956,693 A
  • Filed: 07/19/1996
  • Issued: 09/21/1999
  • Est. Priority Date: 07/19/1996
  • Status: Expired due to Term
First Claim
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1. Computer apparatus for providing a planned series of communications from merchants to recipients comprising:

  • a source of recipient information including (a) identification and demographics of recipients, (b) indications of shopping activity relating to recipients including prior communications from recipients and actions invoked by the recipients and by the merchants, and (c) indications of merchant desired communications, the indications of desired communications including communications content, communications channel for delivering the communications content, and communication schedule for scheduling the delivery, including indications of times for initiating communications, the indications of times for initiating communications including times in terms of certain shopping activities; and

    a digital processor assembly coupled to the source for receiving recipient information, and in response thereto, the digital processor assembly forming subsets of recipients as a function of demographics, shopping activity including communications history and said desired communications, and for each subset, the digital processor assembly providing a working series of communications by determining (a) dates for each of the communications in said series based on the times indicated in the source and (b) contents of each of the communications in the working series from the indications of desired communications in the source.

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