Method and system for delivering documents customized for a particular user over the internet using imbedded dynamic content

• US 5,987,480 A
• Filed: 07/25/1996
• Issued: 11/16/1999
• Est. Priority Date: 07/25/1996
• Status: Expired due to Fees

• Current Assignee: Interworld Technology Ventures, Inc.
• Original Assignee: Interworld Technology Ventures, Inc.
• Inventors: Leung, Patrick, Donohue, Michael
• Primary Examiner(s): Nguyen, Phu K.
• Application Number:
  US08/690,209
• Time in Patent Office: 1,209 Days
• Field of Search: 707/501, 707/513, 707/515, 707/10, 345/333, 345/335, 395/200.33
• US Class Current: 715/207
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system and method for delivering documents having dynamic content embedded over the worldwide Internet or a local internet or intranet. A data source is stored on a server computer connected to the Internet, the data source containing content in a form representing or reducible to names and corresponding values. Document templates are created by embedding dynamic tags and flow directives in markup language documents, the dynamic tags and flow directives containing one or more names of content stored in the data source. The document templates are stored on the server computer. The server computer can receive requests from client computers connected to the Internet, the requests identifying desired documents to be delivered. In response to such a request, the server computer selects one of the document templates corresponding to the desired document, populates the document template with content stored in the data source based on respective values of content corresponding to names in the dynamic tags and flow directives, and delivers the populated document to the client computer. The invention has particular application to HTML documents transferred over the World Wide Web.

Claims

1. A method of a delivering a document customized for a user from a first computer to a second computer comprising:

storing on the first computer a document template having a plurality of markers imbedded therein, each marker being associated with one of a plurality of names;

storing in the first computer a plurality of values, each value being associated with one of said names, each value being assigned to one of a plurality of users;

receiving a request from one user for said document;

identifying said user;

generating said document by retrieving said template and exchanging each said marker with a corresponding value as determined by the name of the marker and the identity of said user; and

transmitting said document to said the second computer for said user.

2. The method of claim 1 further comprising storing on the first computer a list of registered users and wherein the step of identifying said user comprises determining the identified user from said list.

3. The method of claim 1 wherein the document is delivered over the global Internet, the first computer is a world wide web server, and the second computer is a client computer upon which a world wide web browser of a particular type is operating, the method further comprising:

storing on the web server a plurality of document templates compatible with a plurality of types of web browsers;

automatically identifying at the web server the type of browser operating on the client computer; and

selecting one of the plurality of document templates to be populated which is compatible with the client computer'"'"'s browser type.

4. The method of claim 3 wherein the step of automatically identifying the type of browser comprises reading a browser signature after receiving the client computer'"'"'s request for the document.

5. The method of claim 1 wherein the step of storing at least one document template comprises storing a plurality of templates on the first computer in a hierarchical directory structure, each template corresponding to one of a plurality of different documents, and wherein the step of receiving a request for the document comprises receiving a locator identifying a directory and the requested document.

6. The method of claim 5 further comprising:

searching the directory identified in the locator for a first default document template corresponding to the requested document;

if the first default template exists in the directory, selecting the first default template to use as the document template;

if no first default template exists in the directory, searching a directory which is one level higher than the directory in the hierarchy for a second default template;

if a second default template exists, selecting the second default template to use as the document template; and

if no second default template exists, repeating the two previous steps in the method until a default template is found or until the highest level directory has been searched.

7. The method of claim 1 wherein said step of generating said document comprises the step of parsing said template to locate said markers.

8. The method of claim 7 wherein each said marker includes one of a variable with a dynamic tag, and a control command.

9. The method of claim 8 wherein each tag identifies one of said values for each user.

10. The method of claim 1 wherein said document is customized by said document'"'"'s contents, which each document being unique to each particular user.

11. A system for delivering a world wide web page document having dynamic content embedded therein from a web server to a client computer over the global Internet, the system comprising:

a data source stored on the web server containing a list of customers and first content in a form representing or reducible to pairs of names and corresponding values, each customer being associated with one of said pairs;

at least one document template stored on the web server having second content arranged therein and one or more markers embedded therein, the markers including one of;

one or more dynamic content tags including at least one first content name; and

one or more dynamic flow directives including one or more instructions and one or more first content names as arguments for the instructions;

means for receiving at the web server a request by the client computer for the web page document by a particular client;

one or more scripts stored and operating on the web server for identifying said client and performing the steps of retrieving at least some of the first content from the data source and populating the at least one document template to produce the document by substituting values corresponding to content names in the one or more dynamic content tags or performing the one or more instructions based on content names in the dynamic flow directives or their corresponding values for said particular customer; and

means for transmitting the document from the web server to the client computer.

12. The system of claim 11 wherein the data source comprises a database and wherein the one or more scripts operate to retrieve the first content and store it in a container in name/value pairs.

13. The system of claim 11 wherein the data source is a container in which the first content is stored in name/value pairs.

14. The system of claim 11 comprising a plurality of document templates stored on the web server which are compatible with a plurality of types of web browsers and wherein the one or more scripts perform the further steps of automatically identifying at the web server the type of browser operating on the client computer and selecting one of the plurality of document templates to be populated which is compatible with the client computer'"'"'s browser type.

15. The system of claim 13 comprising a plurality of document templates stored on the web server in a hierarchical directory structure, each document template corresponding to one of a plurality of different documents, wherein the means for receiving a request for the document comprises means for interpreting a locator identifying a directory and the requested document, and wherein the one or more scripts perform the further steps of:

searching the directory identified in the locator for a first default document template corresponding to the requested document;

if the first default template exists in the directory, selecting the first default template to use as the document template;

if no first default template exists in the directory, searching a directory which is one level higher than the directory in the hierarchy for a second default template;

if a second default template exists, selecting the second default template to use as the document template; and

if no second default template exists, repeating the two immediately preceding steps until a default template is found or until the highest level directory has been searched.

16. The system of claim 13 wherein the one or more instructions comprise if or loop instructions.

17. A method of a delivering a document customized for a user from a first computer to a second computer comprising:

storing on the first computer a document template having a plurality of markers imbedded therein, each marker being associated with one of a plurality of names;

storing in the first computer a plurality of values, each value being associated with one of said names;

receiving a request from one user for said document;

generating said document by retrieving said template and exchanging each said marker with a corresponding value as determined by the name of the marker; and

transmitting said document to said the second computer for said user.