Data processing technique for scoring bank customer relationships and awarding incentive rewards

• US 6,009,415 A
• Filed: 12/16/1991
• Issued: 12/28/1999
• Est. Priority Date: 12/16/1991
• Status: Expired due to Fees

• Current Assignee: Harrison & Co. LLC (Omnicom Group Incorporated)
• Original Assignee: Harrison & Co. LLC (Omnicom Group Incorporated)
• Inventors: Hansen, Wayne P., Nimis, Gregory R., Shurling, Larry W., Reagle, Granville S., Motschenbacher, Darlene M.
• Primary Examiner(s): Sheikh, Ayaz R.
• Assistant Examiner(s): CHUNG TRANS, XUONG MY
• Application Number:
  US07/808,324
• Time in Patent Office: 2,934 Days
• Field of Search: 364/405, 364/408, 395/235, 705/35, 705/30
• US Class Current: 705/35
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes
• CPC Class Codes: G06Q 40/02 Banking, e.g. interest calculation or account maintenance credit or loans G06Q40/03
• CPC Class Codes: G06Q 40/03 Credit; Loans; Processing thereof

Abstract

A Relationship scoring and Incentive Reward awarding process determines a Relationship score for the Relationships between a Bank and each of its customers. Such Relationships may include deposit accounts, loan accounts, and customer referrals. Customer data describing the Relationship between the Bank and its customers is furnished by the customers and extracted from a Bank customer information file. Incentive Rewards, such as reduced loan rates or increased deposit account interest, are awarded to customers based on the Relationship scores. Management reports summarize the Relationships between the Bank and its customers and provide marketing information.

Claims

1. A system for Relationship scoring and Incentive Reward awarding wherein at least one enrolled customer of a Bank is entitled to receive at least one Incentive Reward when a Relationship score for the customer exceeds a predetermined value, and wherein said Relationship score is derived from customer data maintained in a customer information file of a Bank computer reflecting historical customer data compiled in the day-to-day operations of the Bank, the customer information file including customer data representing the enrolled customer'"'"'s Relationships with the Bank, said system comprising:

means for storing the customer information file;

means operatively associated with the storing means for extracting a portion of the customer data from the customer information file representing the enrolled customer'"'"'s Relationships with the Bank;

means for storing the extracted customer data in a customer database file record for the enrolled customer;

means for deriving the Relationship score for the enrolled customer from the information stored in the customer database file record, said means for deriving further comprising

means for assigning a point value to each Relationship represented in the customer database file record for that customer;

means for computing the point values for all of the Relationships represented in the customer database file record for that customer to create the Relationship score; and

means for determining an Incentive Reward and awarding the Incentive Reward to the enrolled customer based on the Relationship score;

wherein the customer database file record comprises at least one field having information therein, wherein the means for assigning a point value to each Relationship further comprises;

means for defining a plurality of attributes to designate each field of the customer database file record, the attributes comprising;

a first attribute to designate that the field is to be used in determining the Relationship score;

a second attribute to designate a category of the information in the field; and

a third attribute to designate the point value to be assigned to each Relationship represented by the field;

means for creating a master dictionary file to contain data describing the attributes of each field of the customer database file record;

means for setting initial values of the attributes of each field described in the master dictionary file;

means for storing the master dictionary file and initial attribute values contained therein;

means for retrieving the customer database file record of the enrolled customer;

means for retrieving the master dictionary file; and

means for computing a quantity of points for each field of the customer database file record which is designated by the first attribute by using the second and third attributes of that field.

2. A system as defined in claim 1 wherein the second attribute designates the category of information contained in the field as a numerical value and wherein the means for computing the quantity of points further comprises:

means for designating the field by the first attribute;

means for interpreting the information in the field as a numerical value;

means for deriving a point value for the field based upon the third attribute; and

means for multiplying the numerical value of that field by the point value for that field to calculate the quantity of points for that field.

3. A system as defined in claim 2 wherein the customer database file record contains a plurality of fields less than all of which are designated by the first attribute, and wherein the means for computing the point values for all of the Relationships further comprises:

means for adding together the quantity of points determined for each field of the customer database file record designated by the first attribute to create the Relationship score.

4. A system as defined in claim 1 wherein the second attribute designates the category of the information contained in the field as a logical value and wherein the means for computing the quantity of points further comprises:

means for designating the field by the first attribute;

means for interpreting the information in the field as a logical value;

means for deriving a point value for the field based upon the third attribute; and

means for setting the quantity of points for that field equal to the point value for that field when the logical value of the field is true.

5. A system as defined in claim 4 wherein the customer database file record contains a plurality of fields less than all of which are designated by the first attribute, and wherein the means for computing the point values for all of the Relationships further comprises:

means for adding together the quantity of points determined for each field of the customer database file record designated by the first attribute to create the Relationship score.

6. A system as defined in claim 1 wherein the second attribute designates the category of the information contained in a field as a date, and wherein the means for computing the quantity of points further comprises:

means for designating the field by the first attribute;

means for interpreting the information in the field as a date;

means for comparing the date of the third field with the present date to derive a longevity value representative of a predetermined degree of longevity of the customer with the Bank; and

means for deriving the quantity of points for the field based on the longevity value and the point value of the field.

7. A system as defined in claim 6 wherein the customer database file record contains a plurality of fields less than all of which are designated by the first attribute, and wherein the means for computing the point values for all of the Relationships further comprises:

means for adding together the quantity of points determined for each field of the customer database file record designated by the first attribute to create the Relationship score.

8. A system as defined in claim 1 wherein the customer has a Relationship with the Bank that is jointly owned with another customer who is a joint owner, wherein a field of the customer'"'"'s customer database file record represents the Relationship that is jointly owned with the joint owner, wherein the attributes further comprise a fourth attribute which has a logical value to designate a procedure for calculating the quantity of points for a field which represents the jointly owned Relationship, and wherein the means for deriving the Relationship score further comprises:

means for determining a first quantity of points for the field of the customer'"'"'s customer database file record for the jointly owned Relationship;

means for determining a second quantity of points for a corresponding field of the joint owner'"'"'s customer database file record for the jointly owned Relationship;

means for adding the first and second quantities of points to produce the customer'"'"'s quantity of points for each field of the customer'"'"'s customer database file record that is designated by the fourth attribute.

9. A system as defined in claim 1 wherein the customer has a Relationship with the Bank that is jointly owned with another customer who is a joint owner, wherein a field of the customer'"'"'s customer database file record represents a Relationship that is jointly owned with the joint owner, wherein the attributes further comprise a fourth attribute which has a logical value to designate a procedure for calculating the quantity of points for a field which represents the jointly owned Relationship, and wherein the means for determining the Relationship score further comprises:

means for determining a first quantity of points for the field of the customer'"'"'s customer database file record for the jointly owned Relationship;

means for determining a second quantity of points for a corresponding field of the joint owner'"'"'s customer database file record for the jointly owned Relationship;

means for comparing the first and second quantity of points and selecting a larger one of the first or second quantity of points to produce the customer'"'"'s quantity of points for each field of the customer'"'"'s customer database file record that is designated by the fourth attribute.

10. A process for scoring each Relationship that a customer has with a Bank and awarding an Incentive Reward to the customer based on a Relationship sore using a computer having a memory, comprising:

maintaining a customer information file in memory of the computer which contains data identifying a plurality of customers of the Bank and identifying a plurality of different Relationships each of the customers has with the Bank, the customer information file normally being used by the computer to accomplish typical data processing operations of the Bank;

storing data in the memory of the computer which represents a point value assigned to each of the plurality of different Relationships that are offered to customers by the Bank;

storing data in the memory of the computer which specifies each Relationship that the customer has with the Bank;

correlating each Relationship that the customer has with the Bank and the point value assigned to that Relationship by using the computer to access the data stored in the memory;

computing a Relationship score for the customer by using the computer to total the point values correlated with each Relationship that the customer has with the Bank;

awarding an Incentive Reward to the customer based on the relationship of the Relationship score to a predetermined vesting relationship;

creating a customer database file in memory of the computer which contains a customer record for each customer and a plurality of fields, the information in at least one of the fields of the customer record also being present in the customer information file;

creating a master dictionary file in memory of the computer which contains a plurality of attributes which describe the information contained in the fields of the customer record, the attributes including one which describes the field as one which is to be used in computing the Relationship score and another attribute which describes the information in the field as a point value associated with each Relationship; and

computing the Relationship score by making a computation using the information in the fields of the customer record of the customer database file and an attribute of the master dictionary file.

11. A process as defined in claim 10, further comprising:

obtaining information from the customer information file by operation of the computer to include in at least one of the fields of the customer record.

12. A process as defined in claim 10, further comprising:

obtaining information from the customer manually to include in at least one of the fields of the customer record.

13. A process as defined in claim 12, further comprising:

obtaining information from the customer information file by operation of the computer to include in at least one of the fields of the customer record; and

including the information obtained from the customer in at least one of the fields of the customer record in addition to the information obtained from the customer information file.

14. A process as defined in claim 10, further comprising:

storing data in the customer information file which specifies the Incentive Reward awarded.

15. A process as defined in claim 10, wherein one of the attributes of the master dictionary file describes whether a score for a particular Relationship is to be computed using the score for a corresponding jointly owned Relationship, and wherein the step of computing the Relationship score further comprises:

computing the score for the corresponding Relationship for a first customer;

computing the score for the corresponding Relationship for a second customer using the attribute from the master dictionary file associated with the Relationship for the first customer; and

determining the Relationship score for the first customer by using one of a mathematical or logical procedure involving the scores for the corresponding Relationships of the first and second customers.