Method and system for processing customized reward offers

  • US 6,018,718 A
  • Filed: 08/28/1997
  • Issued: 01/25/2000
  • Est. Priority Date: 08/28/1997
  • Status: Expired due to Term
First Claim
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1. A device for providing and managing a customized reward offer to a holder of a financial account, said device comprising:

  • a memory storing;

    historical account data associated with said financial account; and

    transaction data associated with said financial account; and

    a processor operatively connected to said memory, said processor programmed to;

    access said historical account data;

    determine a first performance target associated with said financial account;

    select a reward offer having an associated reward description;

    collect and evaluate said transaction data to determine a second performance target associated with said financial account;

    compare said transaction data to said first performance target; and

    update said financial account to reflect said reward offer based on the step of comparing; and

    an output device operatively connected to said processor, said output device adapted to transmit said first performance target and said reward description to said account holder.

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