Electronic discount couponing method and apparatus for generating an electronic list of coupons

• US 6,035,280 A
• Filed: 04/10/1996
• Issued: 03/07/2000
• Est. Priority Date: 06/16/1995
• Status: Expired due to Term

• Current Assignee: Catalina Marketing Corporation
• Original Assignee: E Centives Inc.
• Inventors: Christensen, Scott N.
• Primary Examiner(s): MacDonald, Allen R.
• Assistant Examiner(s): Kanof, Pedro R.
• Application Number:
  US08/630,330
• Time in Patent Office: 1,427 Days
• Field of Search: 705/14, 186/52, 235/383, 364/401, 364/402, 364/479
• US Class Current: 705/14.26
• CPC Class Codes: G06Q 20/387 Payment using discounts or coupons relating to marketing G06Q30/02
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0234 Rebates after completed purchase
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user

Abstract

A method and apparatus for distributing, generating, and redeeming discount Virtual Coupons™, rebate or gift certificates or the like which may be used on conjunction with a frequency card program or the like. Virtual Coupons™ may be distributed electronically, for example, in the form of a diskette or CD-ROM software. Software on the diskette or CD-ROM may prompt a consumer to call a 1-800 number for a validation number or code. During the phone call, telemarketing personnel may request consumer demographic and or identification information which may be entered into a centralized database. Once the software is validated, a consumer may print out a list selected Virtual Coupons™ displayed on a Graphical User Interface (GUI). When a product is purchased, the UPC code of the product may be compared electronically with a list of Virtual Coupons™ authorized for a particular consumer. An appropriate coupon discount may then be applied and the Virtual Coupon™ may be considered "redeemed". Once redeemed, consumer ID information and Virtual Coupon™ information may be retrieved electronically and used to update a central database. Accurate data may then be produced illustrating which consumers or groups of consumers are redeeming which Virtual Coupons™. Such data may be used for marketing purposes or to generated further diskettes for distribution targeting specific consumers or groups of consumers with specific classes of Virtual Coupon™ offerings. The use of Virtual Coupons™ eliminates or reduces fraud, and allows a frequency card discount to be applied only a limited number of times.

Claims

1. A series of operational steps to be performed with the aid of a computer for distributing and generating virtual coupons, comprising the steps of:

generating in a first computer a database comprising at least a list of consumer names and addresses,

generating in the first computer a package of data for a selected group of consumers from the list, the package of data including at least one virtual coupon data,

transmitting from the first computer the package of data to computers of the selected group of consumers from the list,

entering, in the first computer, demographic and identification data received from a consumer from the selected group of consumers,

transmitting to a computer of the consumer a validation code so as to allow the computer of the consumer to display at least one virtual coupon from the at least one virtual coupon data in the package of data,

printing, from the computer of the consumer, in response to a command input by a consumer, a list including said at least one virtual coupon from the at least one virtual coupon data in the package of data,

generating, in the first computer, redemption data in response to a consumer purchase of a product corresponding to the at least one virtual coupon, and

updating, in the first computer, the database from redemption data to indicate whether a consumer has redeemed the at least one virtual coupon.

2. The series of operation steps of claim 1, wherein said step of transmitting from the first computer the package of data to computers of the selected group of consumers from the list further comprises the substeps of:

generating a plurality of diskettes each containing the package of data, and

loading the package of data from one of the plurality of diskettes to a computer of a consumer of the selected group of consumers.

3. The series of operation steps of claim 1, wherein said step of transmitting from the first computer the package of data to computers of the selected group of consumers from the list further comprises the substep of:

downloading, over a computer network, the package of data to a computer of a consumer.

4. The series of operation steps of claim 1, further comprising the steps of:

counting in the first computer, a number of times a consumer has redeemed a particular virtual coupon, and

indicating fraud if the number of times said particular virtual coupon is redeemed by the consumer exceeds a predetermined amount.

5. The series of operation steps of claim 1, wherein the consumer identification number is imprinted on the list with a bar code, said series of operation steps further comprising the steps of:

reading the consumer identification number bar code from the list using a scanning device, and

outputting the read consumer identification number to the database in the first computer.

6. The series of operation steps of claim 1, wherein said step of generating, in the first computer, redemption data further comprises the steps of:

scanning a product bar code from a product to read product data,

reading a virtual coupon database for a consumer in the first computer to detect the presence of the product data,

retrieving virtual coupon redemption data from the virtual coupon database if the presence of the product data is detected in the virtual coupon database, said virtual coupon redemption data including a coupon discount value,

applying the coupon discount value to a purchase price of the product, and

generating data indicating that a corresponding virtual coupon value has been redeemed.

7. The series of operation steps of claim 1, further comprising the steps of:

generating, in the first computer, in response to information retrieved from said updating step to indicate whether a consumer has redeemed the at least one virtual coupon, a revised database comprising at least a revised list of consumer names and addresses of who have redeemed at least a predetermined number of said at least one virtual coupon,

generating, in the first computers a revised package of data for a revised selected group of consumers from the revised list, the revised package of data including at least one virtual coupon data; and

transmitting from the first computer the revised package of data to computers of the revised selected group of consumers from the revised list.

8. The series of operation steps of claim 1, further comprising the steps of:

comparing, in the first computer, the demographic and identification data received from at consumer with corresponding demographic and identification data from the list of consumer names and addresses,

generating, in the first computer, a risk score based upon correspondence between demographic and identification data and received from a consumer with corresponding demographic and identification data from the list of consumer names and addresses, and

transmitting a validation code to the computer of the consumer if the risk score is greater than a predetermined value.

9. A computer-readable memory for directing a computer to function in a particular manner when used by the computer, comprising:

a first portion for storing virtual coupon image data in a compressed format;

a second portion for directing the computer to prompt a consumer to contact a virtual coupon distributor to receive a validation code;

a third portion for directing the computer to receive as input from a consumer a validation code;

a fourth portion for directing the computer to compare an authorization code with a stored code; and

a fifth portion for directing the computer to print stored virtual coupon images if the authorization code and stored codes match.

10. The computer-readable memory of claim 9, wherein said fifth portion further comprises:

a sixth portion for directing the computer to display stored virtual coupon images;

a seventh portion for directing the computer to allow input from the consumer to select one or more of the displayed virtual coupon images; and

an eighth portion for directing the computer to print a list of selected displayed virtual coupon images.

11. The computer-readable memory of claim 9, further comprising:

a ninth portion for receiving as input from a consumer a unique serial number and for combining the unique serial number with the validation code to produce an authorization code.

12. The computer-readable memory of claim 10, wherein said eighth portion further comprises:

a tenth portion for directing the computer to print a consumer identification number on the list of selected virtual coupon images.

13. A system for distributing and generating and redeeming virtual coupons and generating virtual coupon redemption and marketing data, comprising:

a first computer including a database comprising at least a list of consumer names and addresses for generating a package of virtual coupon data for a selected group of consumers from the list, the package of virtual coupon data including at least one virtual coupon;

first transmitting means, for transmitting from the first computer the package of virtual coupon data to computers of the selected group of consumers form the list;

data entry means, for entering in the first computer demographic and identification data received from a consumer form the selected group of consumers;

second transmitting means, for transmitting from the first computer to a computer of the consumer a validation code so as to allow the computer of the consumer to display at least one virtual coupon from the package of virtual coupon data;

first generating means, for printing from the computer of the consumer, in response to a command input by a consumer, a list including at least one virtual coupon from the package of virtual coupon data, the at least one virtual coupon including at least a consumer identification number; and

processing means, coupled to the first computer, for receiving consumer product purchasing information, comparing the consumer purchasing information with the package of virtual coupon data, and applying a corresponding product and generating redemption data indicating a corresponding virtual coupon has been redeemed,

wherein the first computer updates the database form information retrieved form the processing means indicating whether a consumer has redeemed the virtual coupon.

14. The system of claim 13, wherein said first transmitting means further comprises means for storing the package of data on each of a plurality of diskettes.

15. The system of claim 13, wherein said first transmitting means further comprises a computer network for downloading the package of data to a computer of a consumer.

16. The system of claim 13, further comprising:

means for counting, in the first computer, the number of times a consumer has redeemed a particular virtual coupon, and

fraud indication means for indicating fraud if the number of times a virtual coupon is redeemed by the consumer exceeds a predetermined amount.

17. The system 16, wherein the consumer identification number is imprinted on a coupon generated from a corresponding virtual coupon, as a bar code, said system further comprises:

a scanning device for reading the consumer identification number bar code from the coupon, and

output means for outputting the read consumer identification number to the database in the first computer.

18. The system of claim 17, wherein said processing means retrieves virtual coupon redemption data from the package of virtual coupon data.

19. The system of claim 18, further comprising:

second generating means, in the first computer, for generating in response to information retrieved form said processing means, and indication whether a consumer has redeemed a particular virtual coupon, revising the database to comprise at least a revised list of consumer names and addresses of who have redeemed said particular virtual coupon, and

third generating means, in the first computer, for generating a revised package of data for a revised selected group of consumers from the revised list, the revised package of data including data for at least one virtual coupon,

wherein said first transmitting means further transmits from the first computer the revised package of data to computers of the revised selected group of consumers from the list.

20. The system of claim 19, further comprising:

a comparator, in the first computer, for comparing the demographic and identification data received from a particular consumer with corresponding demographic and identification data from the list of consumer names and addresses; and

fourth generating means for generating, in the first computer, a risk score based upon correspondence between demographic and identification data and received from said particular consumer with corresponding demographic and identification data from the list of consumer names and addresses,

wherein said second transmitting means transmits a validation code to the computer of the consumer if the risk score is greater than a predetermined value.