Customer identification and marketing analysis systems

• US 6,070,147 A
• Filed: 07/02/1996
• Issued: 05/30/2000
• Est. Priority Date: 07/02/1996
• Status: Expired due to Term

• Current Assignee: Idloyalty LLC
• Original Assignee: Tecmark Services, Inc.
• Inventors: Johnson, Kurt, Harms, Brent
• Primary Examiner(s): Stamber, Eric W.
• Assistant Examiner(s): Kanof, Pedro R.
• Application Number:
  US08/672,527
• Time in Patent Office: 1,428 Days
• Field of Search: 395/219, 395/201, 235/375, 235/376, 235/383, 235/379, 364/401, 364/402, 382/100, 382/137, 382/139, 705/27, 705/14, 705/21, 705/10, 705/7, 705/26
• US Class Current: 705/14.25
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A method and system for administering a loyalty marketing program (i.e., frequent buyer program) by using a government-issued identification card, such as a driver'"'"'s license, as the frequent buyer redemption card. The data encoded onto the card may include a driver'"'"'s license number, as the person'"'"'s name and birth date. This information is used to tap into third party databases to gather further identification or demographic information about consumers. Incentives can be awarded in an efficient, personalized, and timely manner. Cost-effective and customer friendly administration of frequent-buyer incentive programs for marketing of goods and services is achieved.

Claims

1. A method for collecting information relating to a consumer'"'"'s visits to a given consumer establishment and assembling marketing data relating to the consumer, where the method comprises the acts of:

(a) capturing visit information about one or more consumer visits to the establishment;

(b) capturing basic identification information about the consumer, wherein the basic identification information is taken from the consumer'"'"'s government-issued identification card;

(c) electronically retrieving additional, non-transactional government information about the consumer from a government information database, wherein the government information database is indexed by the basic identification information taken from the consumer'"'"'s government-issued identification card, and wherein the consumer is required by the government to maintain up-to-date information in the government information database;

(d) electronically assembling a marketing data record by combining the visit information, the additional, non-transactional government information and the basic identification information;

(e) storing the marketing data record in a consumer database;

(f) periodically updating the marketing data record with updated additional, non-transactional government information by periodically electronically retrieving updated additional, non-transactional government information about the consumer from the government information database; and

(g) analyzing the marketing data record in the consumer database to determine whether the consumer meets predefined criterion for a promotional action.

2. A method for collecting and analyzing information relating to consumer purchases and assembling marketing data relating to the consumer, where the method comprises the acts of:

(a) capturing purchase information about a consumer'"'"'s purchase of goods or services, including information about the goods or services purchased;

(b) reading the consumer'"'"'s government-issued identification card to acquire basic identification information about the consumer at the time of purchase, wherein the basic identification information includes an identification number that is stored on the government-issued identification card;

(c) acquiring the consumer'"'"'s address by electronically retrieving the consumer'"'"'s address from an address database, wherein the address database is maintained by the government and is indexed by the identification number read from the consumer'"'"'s government-issued identification card, and wherein the government requires the consumer to keep an up-to-date address in the address database;

(d) electronically assembling a marketing data record by combining the purchase information and the basic identification information with the address acquired in act (c);

(e) storing the marketing data record in a consumer transaction database;

(f) periodically updating the marketing data record in the consumer transaction database by again electronically retrieving the consumer'"'"'s address from the address database and updating the consumer'"'"'s address in the marketing data record if it has changed; and

(g) analyzing the marketing data record to determine whether the consumer meets predefined criterion for a promotional action based on the consumer'"'"'s purchase of goods or services and the consumer'"'"'s address, wherein the predefined criterion relates to amount or number of purchases, dates of purchases, and products or services purchased.

3. The method of claim 2, wherein act (g) includes the acts of:

identifying consumers who meet the predefined criterion for a promotional action based on the consumer'"'"'s purchase of goods or services; and

issuing an award to the identified consumer(s).

4. The method of claim 2, wherein act (g) includes the acts of:

calculating a consumer balance, wherein the consumer balance is a total of previous purchases by the consumer; and

notifying the consumer, at the time of purchase, of the consumer'"'"'s balance.

5. The method of claim 2, further comprising the act of:

(h) acquiring demographic information for the consumer by retrieving demographic data from a database, wherein the demographic information is retrieved based on information in the consumer'"'"'s marketing data record.

6. The method of claim 5, wherein the demographic data is geodemographic data that is retrieved from the database based on the consumer'"'"'s address in the marketing data record.

12. The method of claim 2, wherein information about the goods or services purchased includes the purchase price.

13. The method of claim 2, wherein act (a) includes the acts of:

incrementing a counter associated with the user'"'"'s number of visits each time the user purchases goods or services;

storing the updated counter.

7. A system for collecting and analyzing information relating to consumer purchases and assembling marketing data relating to the consumer, comprising:

(a) transaction equipment that acquires and captures purchase information about a consumer'"'"'s purchase of goods or services and basic identification information about the consumer, wherein the purchase information includes information about the goods or services purchased, and the basic identification information is taken from the consumer'"'"'s government-issued identification card;

(b) a network connected to the transaction equipment; and

(c) a processing system that is connected or connectable to the network, wherein the processing system comprises a computer, a consumer database, a government information database, and a loyalty marketing database, wherein the processing system retrieves additional, non-transactional government information about the consumer from the government information database, wherein the government information database is indexed by the basic identification information taken from the consumer'"'"'s government-issued identification card, and wherein the consumer is required by the government to maintain up-to-date information in the government information database,

stores a marketing data record in a consumer transaction database, wherein the marketing data record is a combination of the purchase information, the basic identification information, and the additional, non-transactional government information,

periodically updates the marketing data record with updated additional, non-transactional government information by periodically retrieving updated additional, non-transactional government information about the consumer from the government information database and updating any additional, non-transactional government information that has changed; and

analyzes the marketing data record in the consumer transaction database to determine whether the consumer meets predefined criterion for a promotional action, wherein results thereof may be used for the promotional action.

8. The system of claim 7, wherein the processing system further comprises:

a demographics database, and wherein the processing system acquires demographic information for the consumer by retrieving demographic data from the demographics database, wherein the demographic information is retrieved based on information in the consumer'"'"'s marketing data record.

9. The system of claim 8, wherein the demographic database includes geodemographic data that is retrieved from the database based on the consumer'"'"'s address in the marketing data record.

10. A method comprising the acts of:

(a) acquiring purchase information about a consumer'"'"'s purchase of goods or services, wherein the purchase information is collected at the point of sale and includes a description of the goods or services purchased and the date of sale;

(b) acquiring basic identification information about the consumer by reading the consumer'"'"'s government-issued identification card at the point of sale, wherein the basic identification information includes an identification number and a date of birth for the consumer, both of which are stored on the government-issued identification card;

(c) electronically acquiring supplemental, non-transactional government data from a government information database, wherein the supplemental, non-transactional government data includes address information for the consumer, wherein the government requires the consumer to keep an up-to-date address in the government information database, and wherein the government maintains the government information database;

(d) analyzing the supplemental, non-transactional government data to determine whether it is in the desired medium;

(e) converting the supplemental, non-transactional government data to the desired medium if the supplemental, non-transactional government data is not already in the desired medium;

(f) analyzing the supplemental, non-transactional government data to determine whether it is in the desired format;

(g) converting the supplemental, non-transactional government data to the desired format;

(h) electronically storing the converted supplemental, non-transactional government data to a storage medium;

(i) attempting to match the consumer'"'"'s name in the supplemental, non-transactional government data;

(j) finding a single match in the supplemental, non-transactional government data using another characteristic of the consumer if the attempt in act (i) results in more than a single match;

(k) acquiring non-transactional government information about the consumer by using the match in the supplemental, non-transactional government data, wherein the information includes the consumer'"'"'s address;

(l) electronically assembling a personal information database by appending the non-transactional government information about the consumer acquired in act (k) to the information acquired in act (b);

(m) electronically assembling a transaction database that includes the purchase information acquired in act (a) and also data from the personal information database;

(n) periodically updating the personal information database by periodically electronically retrieving updated supplemental, non-transactional government data about the consumer from the government information database, detecting differences between the supplemental, non-transactional government data and the updated supplemental, non-transactional government data, and changing the corresponding information in the personal information database;

(o) analyzing the transaction database to determine whether the consumer meets a predefined criterion for an award based on the consumer'"'"'s purchase of goods or services, wherein the predefined criterion relates to amount of purchases, dates of purchases, and products or services purchased; and

(p) calculating a consumer balance, wherein the consumer balance is calculated based on prior purchases by the consumer along with the current purchase.

11. The method of claim 10, further comprising the act of:

(q) notifying the consumer, at the time of purchase, of the consumer'"'"'s balance.

14. A method for establishing and maintaining a loyalty marketing data record for collecting transaction information relating to a consumer'"'"'s visits to a given consumer business, the method comprising:

(a) capturing a primary key from the consumer'"'"'s government-issued identification card by scanning the card during an initial enrollment visit of the consumer to the consumer business;

(b) capturing transaction information about the consumer'"'"'s initial enrollment visit to the consumer business;

(c) indexing by the primary key a loyalty marketing data record for the consumer that is developed to store the consumer'"'"'s transaction information from the consumer'"'"'s visits to the consumer business, wherein the loyalty marketing data record is stored in a consumer database; and

(d) locating the consumer'"'"'s loyalty marketing data record for future additions of transaction information from subsequent visits of the consumer to the consumer business by capturing the primary key from the consumer'"'"'s government-issued identification card and using the primary key to find the consumer'"'"'s loyalty marketing data record in the consumer database.

15. The method of claim 14 wherein the primary key is a customer identification number taken from the consumer'"'"'s government-issued identification card, and wherein the act of indexing by the primary key comprises indexing by the customer identification number.

16. The method of claim 14 wherein the government-issued identification card is a driver'"'"'s license and the customer identification number is a driver'"'"'s license number, and wherein the act of indexing by the primary key comprises indexing by the driver'"'"'s license number.

17. The method of claim 14 wherein the act of locating comprises:

(a) searching for customer identification numbers in the consumer database to match the primary key in order to locate the consumer'"'"'s loyalty marketing data record; and

(b) if a customer identification number cannot be found to match the primary key, searching for consumer names in the consumer database to match the primary key in order to locate the consumer'"'"'s loyalty marketing data record.

18. The method of claim 14 further comprising:

(e) electronically retrieving additional, non-transactional government information about the consumer from a government information database, wherein the government information database is indexed by the primary key taken from the consumer'"'"'s government-issued identification card, and wherein the consumer is required by the government to maintain up-to-date information in the government information database;

(f) electronically adding the additional, non-transactional government information to the loyalty marketing data record;

(g) periodically updating the loyalty marketing data record with updated additional, non-transactional government information by periodically electronically retrieving updated additional, non-transactional government information about the consumer from the government information database; and

(h) analyzing the loyalty marketing data record in the consumer database to determine whether the consumer meets predefined criterion for a promotional action.