Automated synchronous product pricing and advertising system

  • US 6,076,071 A
  • Filed: 07/06/1998
  • Issued: 06/13/2000
  • Est. Priority Date: 07/06/1998
  • Status: Expired due to Term
First Claim
Patent Images

1. An automated product pricing system, comprising:

  • product pricing unit means for displaying a first product location price indicative of the unit price of a product such that the first product location price is perceivable by a first shopper when the first shopper is selecting the product for purchase;

    means for electronically changing the first product location price to a second product location price following the first shopper selecting the product for purchase, the second product location price being different than the first product location price, the second product location price being perceivable by a second shopper when the second shopper is selecting the product for purchase; and

    means for requesting from the first shopper a first product checkout/order price for the purchase of the product and from the second shopper a second product checkout/order price for the purchase of the product, the first and second product checkout/order prices not exceeding the respective first and second product location prices perceivable by the first and second shoppers when the first and second shoppers were selecting the product for purchase.

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