Site-specific interest profiling system

• US 6,078,928 A
• Filed: 12/12/1997
• Issued: 06/20/2000
• Est. Priority Date: 12/12/1997
• Status: Expired due to Fees

• Current Assignee: Missouri Botanical Garden
• Original Assignee: Missouri Botanical Garden
• Inventors: Klein, Thomas J., McFadden, Andrea P., Schnase, John L., Hedrick, Thomas E., Smith, Robert Brookings, Cunnius, Edward L.
• Primary Examiner(s): Alam, Hosain T.
• Application Number:
  US08/989,973
• Time in Patent Office: 921 Days
• Field of Search: 707/104, 707/10, 707/1-6, 235/100-102, 235/379, 235/380, 340/990, 340/995, 345/326-327, 709/217, 709/218, 709/219, 705/26, 705/7
• US Class Current: N/A
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation
• CPC Class Codes: G06Q 30/0202 Market predictions or forecasting for commercial activities
• CPC Class Codes: Y10S 707/99943 Generating database or data structure, e.g. via user interface
• CPC Class Codes: Y10S 707/99945 Object-oriented database structure processing
• CPC Class Codes: Y10S 707/99948 Application of database or data structure, e.g. distributed, multimedia, or image

Abstract

A system for capturing, developing and profiling an individual'"'"'s interests in various sites, exhibits or items on display at an institution or facility and providing site- and/or theme-specific information based on these interests. The system preferably includes a collection of information associated with the sites, exhibits or items on display at an institution or facility, which is organized and is capable of being indexed by each particular site, exhibit or item location or item on display. The preferred system further includes a plurality of portable information storage devices, such as, for example, smart cards having non-volatile memory cable of being organized into a specialized data structure, uniquely assigned to visitors to such institutions or facilities. The data structure on the portable information storage device contains various fields including those designed to store biographical information about the visitor and an interest profile comprised of indexes relating to the sites, exhibits or items on display at such institutions or facilities identified and selected by the visitor. The system further includes means for allowing the visitor to select a particular site, exhibit or item of interest and for recording an index relating to the selection in the interest profile on the portable information storage device assigned to that particular visitor. Preferably, the system further includes means, such as, for example, an informational kiosk, for reading the stored indexes from the portable information storage devices and for retrieving the collected exhibit information related to those indexes stored on the portable information storage device by the visitor.

Claims

1. A system for providing information to a person or group of persons relating to items on display for viewing at one or more exhibit locations, the system comprising:

a. a database of information coordinated with the exhibit locations and/or the items on display, the information being indexed to correspond to the exhibit locations using one or more exhibit indexes and/or to the items using one or more item indexes;

b. one or more portable information storage devices, each device being assigned to a specified person or group of persons and having means for storing one or more exhibit indexes and/or item indexes;

c. means for allowing each person or group of persons to select one or more of the exhibits and/or items as being of interest to that person or group of persons and for recording the corresponding one or more exhibit indexes and/or item indexes on the portable information storage device assigned to that person or group of persons, such selection and recording occurring contemporaneously with the person or group of persons viewing the items on display;

d. means for retrieving the recorded exhibit indexes and/or item indexes from each of the portable information storage devices after the person or group of person has completed viewing the items on display;

e. means for retrieving from the database the information corresponding to the exhibit indexes and/or item indexes retrieved from each portable information storage device; and

f. means for communicating the retrieved database information to each person or group of persons who selected as being of interest the exhibits and/or items to which that information corresponds.

2. The system of claim 1 further comprising means for downloading to each portable information storage device the information corresponding to the exhibit indexes and/or item indexes retrieved from that portable information storage device.

3. The system of claim 1 wherein the means for allowing each person or group of persons to select one or more of the exhibits and/or items as being of interest to that person or group of persons and for recording the corresponding one or more exhibit indexes and/or item indexes on the portable information storage device assigned to that person or group of persons comprises a smart card terminal associated with each exhibit location and/or item on display.

4. The system of claim 3 wherein the smart card terminal corresponding to a given one of the exhibits or items is located adjacent to that exhibit or item.

5. The system of claim 4 wherein each portable information storage device comprises a smart card.

6. The system of claim 5 wherein each smart card has a non-volatile memory organized into a data structure having means for storing the exhibit indexes and/or the item indexes corresponding to the exhibits and/or items selected as being of interest by the person or group of persons to whom that smart card was assigned, wherein the index corresponding to a given one of the exhibits or items can be transferred into the data structure by causing the smart card to temporarily interact with the smart card terminal associated with that exhibit or item.

7. The system of claim 6 further comprising means for transferring into the data structure a location identifier identifying the location of each smart card terminal with which the smart card interacts and for associating each such location identifier with the respective exhibit index or item index corresponding to the exhibit or item with which each such smart card terminal is associated.

8. The system of claim 7 further comprising means for transferring into the data structure a temporal identifier identifying the date and time that the smart card interacts with each smart card terminal and for associating each such temporal identifier with the respective exhibit index or item index corresponding to the exhibit or item with which each such smart card terminal is associated.

9. The system of claim 6 further comprising means for transferring into the data structure a temporal identifier identifying the date and time that the smart card interacts with each smart card terminal and for associating each such temporal identifier with the respective exhibit index or item index corresponding to the exhibit or item with which each such smart card terminal is associated.

10. The system of claim 6 wherein the data structure of each smart card has means for containing demographic information related to the person or group of persons to whom each such smart card is assigned.

11. The system of claim 7 further comprising means for retrieving from the data structure of each smart card the location identifier associated with each exhibit index or item index, and wherein the means for retrieving from the database the information corresponding to the exhibit indexes and/or item indexes retrieved from the data structure of that smart card is responsive to the location identifier.

12. The system of claim 8 further comprising means for retrieving from the data structure of each smart card the location identifier and the temporal identifier associated with each exhibit index or item index, and wherein the means for retrieving from the database the information corresponding to the exhibit indexes and/or item indexes retrieved from the data structure of that smart card is responsive to the location identifier and to the temporal identifier.

13. The system of claim 9 further comprising means for retrieving from the data structure of each smart card the temporal identifier associated with each exhibit index or item index, and wherein the means for retrieving from the database the information corresponding to the exhibit indexes and/or item indexes retrieved from the data structure of that smart card is responsive to the temporal identifier.

14. The system of claim 5 further comprising means for downloading to the smart card the information corresponding to the exhibit indexes and/or item indexes retrieved from that smart card.

15. The system of claim 1 further comprising means for developing an interest profile for one or more of the persons or groups of persons.

16. The system of claim 15 wherein the means for developing an interest profile comprises means for storing the interest profile for a person or group of persons on the portable information storage device assigned to that person or group of persons.

17. The system of claim 16 further comprising means for analyzing the interest profile to develop recommendations regarding related information that may be of interest to the person or group of persons and means for communicating those recommendations to the person or group of persons.

18. The system of claim 15 further comprising means for updating the interest profile associated with each person or group of persons after the person or group of persons selects one or more of the exhibits and/or items as being of interest and the corresponding one or more exhibit indexes and/or item indexes are recorded on the portable information storage device assigned to that person or group of persons.

19. The system of claim 1 wherein the database of information is updated with additional information relating to the exhibits and/or items on display, and the system further comprises means for delivering such of the additional information as relates to the exhibits and/or items selected as being of interest to those one or more persons or groups of persons who selected those exhibits and/or items as being of interest.

20. The system of claim 1 wherein the means for retrieving the exhibit indexes and/or item indexes from the portable information storage devices, means for retrieving from the database the information, and means for communicating the retrieved database information comprises an information kiosk.

21. The system of claim 20 wherein the information kiosk further comprises means for displaying a representation of each of the exhibits and/or items selected by the person or group of persons as being of interest.

22. The system of claim 21 wherein the information kiosk further comprises means for displaying a representation of each of the exhibits and/or items that were not selected by the person or group of persons as being of interest.

23. The system of claim 20 wherein the information kiosk further comprises control means for allowing the person or group of persons to selectively review the information from the database associated with the exhibits and/or items selected by that person or group of persons as being of interest.

24. The system of claim 23 further comprising session monitoring means for monitoring and recording in the interest profile for that person or group of persons characterizing information concerning the person'"'"'s or group'"'"'s review of the information at the information kiosk, the characterizing information including how long the person or group of persons spent reviewing the information concerning each exhibit and/or item.

25. The system of claim 23 wherein the information kiosk further comprises a profile database for storing a plurality of interest profiles associated with the person or persons receiving information from the interest profiling system, and further comprising session monitoring means for monitoring and recording in the profile database for that person or group of persons characterizing information concerning the person'"'"'s or group'"'"'s review of the information at the information kiosk, the characterizing information including how long the person or group of persons spent reviewing the information concerning each exhibit and/or item.

26. The system of claim 20 wherein the means for communicating the retrieved database information includes printing means for generating a printout of information from the database.

27. The system of claim 20 wherein the information kiosk further comprises means for allowing purchase of the items on display and/or of duplicates of the items on display.

28. The system of claim 1 further comprising Web page generation means for developing a personalized Web page associated with each person or group of persons and wherein the means for communicating the retrieved database information to the person or group of persons who selected as being of interest the exhibits and/or items to which that information corresponds comprises means for storing the retrieved database information on the personalized Web page associated with the respective person or group of persons.

29. The system of claim 1 wherein each portable information storage device comprises a smart card that is also a transaction card.

30. The system of claim 1 further comprising means for allowing purchase of the items on display and/or of duplicates of the items on display.

31. A method for providing information to a person or group of persons relating to exhibits and/or items on display for viewing, the method comprising:

a. providing the system of claim 1;

b. assigning each portable information storage device to a specified person or group of persons;

c. allowing each person or group of persons to select one or more of the exhibits and/or items as being of interest to that person or group of persons and to record the corresponding one or more exhibit indexes and/or item indexes on the portable information storage device assigned to that person or group of persons, such selection and recording occurring contemporaneously with the person or group of persons viewing the exhibits and/or items on display;

d. retrieving the recorded exhibit indexes and/or item indexes from each of the portable information storage devices after the person or group of person has completed viewing the exhibits and/or items on display;

e. retrieving from the database the information corresponding to the exhibit indexes and/or item indexes retrieved from each portable information storage device; and

f. communicating the retrieved database information to each person or group of persons who selected as being of interest the exhibits and/or items to which that information corresponds.

39. The system of claim 16 further comprising means for assisting the person or group of persons in locating particular items on display, the means for assisting comprising means for retrieving the interest profile from the portable information storage device, and display means for displaying a map of the exhibit locations, the map illustrating the location of the particular items on display likely to be of interest to the person or group of persons.

32. A system for providing visitors to a first cultural institution with information relating to exhibits on display for viewing at the institution, the system comprising:

a. a collection of exhibit information associated with the exhibits on display at the cultural institution, the collection of exhibit information being indexed by exhibit index;

b. a plurality of portable information storage devices, each device being assigned to a specified visitor and having means for storing exhibit indexes;

c. means for allowing each visitor to select one or more exhibits as being of interest and for recording the exhibit index corresponding to each such selected exhibit on the portable information storage device assigned to that visitor, such selection and recording occurring contemporaneously with the person or group of persons viewing the exhibits on display;

d. means responsive to each recorded exhibit index for retrieving the exhibit information corresponding to each selected exhibit of interest from the collection of exhibit information after the person or group of person has completed viewing the exhibits on display; and

e. means for communicating the retrieved exhibit information to each visitor who selected as being of interest the exhibit to which that exhibit information corresponds.

33. The system of claim 32 wherein it can also collect and profile the interest of visitors to the institution in the exhibits on display, the system further comprising means for developing for each visitor an interest profile stored on the information storage device assigned to that visitor, wherein the interest profile comprises characterizing information concerning the particular exhibits selected by the visitor.

34. The system of claim 33 wherein the characterizing information for each exhibit comprises the exhibit index.

35. The system of claim 34 further comprising means to allow the information storage device to be used at a second cultural institution so that the visitor to whom the information storage device is assigned can obtain information from the second cultural institution concerning the exhibits on display at the first institution for which characterizing information is stored in the interest profile of the information storage device.

36. A method for providing visitors to a first cultural institution with information relating to exhibits on display for viewing at the institution, the method comprising:

a. providing the system of claim 32;

b. assigning each portable information storage device to a specified visitor;

c. allowing each visitor to select one or more exhibits as being of interest and to record the exhibit index corresponding to each such selected exhibit on the portable information storage device assigned to that visitor, such selection and recording occurring contemporaneously with the person or group of persons viewing the exhibits on display;

d. retrieving the exhibit information corresponding to each selected exhibit of interest from the collection of exhibit information after the person or group of person has completed viewing the exhibits on display; and

e. communicating the retrieved exhibit information to each visitor who selected as being of interest the exhibit to which that exhibit information corresponds.

37. A method for providing visitors to a first cultural institution with information relating to exhibits on display for viewing at the institution and for collecting and profiling the interest of visitors to the institution concerning the exhibits on display, the method comprising:

a. providing the system of claim 33;

b. assigning each portable information storage device to a specified visitor;

c. allowing each visitor to select one or more exhibits as being of interest and to record the exhibit index corresponding to each such selected exhibit on the portable information storage device assigned to that visitor, such selection and recording occurring contemporaneously with the person or group of persons viewing the exhibits on display;

d. retrieving the exhibit information corresponding to each selected exhibit of interest from the collection of exhibit information after the person or group of person has completed viewing the exhibits on display;

e. communicating the retrieved exhibit information to each visitor who selected as being of interest the exhibit to which that exhibit information corresponds; and

f. developing for each visitor an interest profile stored on the information storage device assigned to that visitor.

38. The method of claim 37 wherein the system further comprises means to allow the information storage device to be used at a second cultural institution so that the visitor to whom the information storage device is assigned can obtain information from the second cultural institution concerning the exhibits on display at the first institution for which characterizing information is stored in the interest profile of the information storage device, and the method further comprises means allowing the information storage device to be used at the second cultural institution.