×

Method and system for customizing marketing services on networks communicating with hypertext tagging conventions

  • US 6,141,666 A
  • Filed: 01/21/1997
  • Issued: 10/31/2000
  • Est. Priority Date: 01/22/1996
  • Status: Expired due to Term
First Claim
Patent Images

1. A network server for marketing consumer services by dynamically presenting HTML documents that are customized with content indicative of existing brand name familiarity;

  • said network server comprising;

    modem means for receiving input signals to and transmitting output signals from said network server in response to a client having communications access to said network server;

    server means for presenting said HTML documents responsive to requests received by said server means across a network to said client as Web site documents which are at least partially customized in response to an identity of a source which referred said client to said network server;

    said server means being responsive to said modem means;

    database means for dynamically configuring data stored in said network server in response to said identity of said source which referred said client;

    said database means operating in response to said server means; and

    processing means for manipulating said modem means, server means and database means to cooperate and present said HTML documents.

View all claims
  • 4 Assignments
Timeline View
Assignment View
    ×
    ×