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Method of delivering advertising through an interactive video distribution system

  • US 6,169,542 B1
  • Filed: 12/14/1998
  • Issued: 01/02/2001
  • Est. Priority Date: 12/14/1998
  • Status: Expired due to Term
First Claim
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1. A method of delivering advertising through a head end facility of an interactive video distribution system, said method comprising the steps of:

  • transmitting an advertisement to an interactive video subscriber unit in connection with an interactive video program;

    receiving, at said head end facility over a return path, a request to register said advertisement in a menu;

    generating an entry for said advertisement in said menu;

    communicating to said subscriber unit, said menu in a video still image;

    obtaining, at said head end facility over said return path, a selection request for said entry; and

    providing to said subscriber unit, in response to said selection request, supplementary advertising information associated with said advertisement.

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