System and method for providing shopping aids and incentives to customers through a computer network

• US 6,185,541 B1
• Filed: 05/12/1999
• Issued: 02/06/2001
• Est. Priority Date: 12/26/1995
• Status: Expired due to Term

• Current Assignee: Catalina Marketing Corporation
• Original Assignee: Supermarkets Online, Inc. (Catalina Marketing Corporation)
• Inventors: Scroggie, Michael C., Rochon, David A., Kacaba, Michael E., Diamond, David M.
• Primary Examiner(s): Cosimano, Edward R.
• Assistant Examiner(s): Alvarez, Raquel
• Application Number:
  US09/310,382
• Time in Patent Office: 636 Days
• Field of Search: 705/14, 705/1, 705/10, 705/26, 705/27, 709/238
• US Class Current: 705/14.23
• CPC Class Codes: G06Q 20/12 specially adapted for electronic shopping systems
• CPC Class Codes: G06Q 20/387 Payment using discounts or coupons relating to marketing G06Q30/02
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0234 Rebates after completed purchase
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers

Abstract

A system and method for delivering purchasing incentives and a variety of other retail shopping aids through a computer network, such as by E-mail over the Internet or the World Wide Web. Customers (10) of retail stores can establish a bi-directional communication link with the system, log in (16) to the system, and then elect to browse among available purchasing incentive offers (18, 22), or elect to explore other shopping aids, such as a shopping list generator (26), a recipe center (30), or simply elect to claim a product rebate or to receive product information. If the customer elects to have product information or rebate information delivered, only minimal customer identification is required. For purchase incentives redeemable at retail stores, the customer must provide identification information and must also designate a retailer (12) at which the purchasing incentive can be exercised. For receipt of focused incentives based the customer'"'"'s past shopping behavior, the customer must also supply a unique customer id., such as a check cashing card number or credit card number, used for in-store purchases. For delivery of a product sample, the customer'"'"'s name and address must be supplied. The system merges this customer-supplied information (270) with other purchase incentive data (272) and creates a printable graphical image of the purchasing incentive (282) for transmission to the customer. In an alternate embodiment of the invention, the purchase incentive is not transmitted directly to the customer. Instead, the terms of the incentive are transmitted electronically to the retail store (310) designated by the customer, who receives either a token (316) to present at the store or an advisory message. In yet another embodiment of the invention, incentives may be targeted to specific consumers based on a consumer purchase history (502), and transmitted to consumers'"'"' computers (510) using electronic mail addresses stored in a consumer database (506).

Claims

1. A system for distributing purchasing incentives to retail customers, said system comprising:

a central computer configured to prompt over a computer network a user for region a personal computer configured to transmit the user'"'"'s region data from said personal computer over said computer network to said central computer; and

wherein, if said user'"'"'s region data identifies a selected region, said central computer is configured to transmit a selected region incentive offer for a product to said personal computer;

wherein said personal computer is further configured (1) to print or display said selected region incentive offer having a canvas on which at least two members of a set of image elements including the system'"'"'s logo, an incentive offer'"'"'s size and border parameters a user'"'"'s name, a selected region incentive offer'"'"'s expiration date, a product'"'"'s icon, a selected region incentive offer'"'"'s amount, a selected region incentive offer'"'"'s terms, legal text, redemption text, a selected region incentive offer'"'"'s sequence number, bar code numbers, and a selected region incentive offer'"'"'s designated supermarket are overlaid, (2) to select a background image based on random or preset parameters, and (3) to apply said background image to said canvas

wherein the central computer is further configured to transmit terms of the selected region incentive offer and identity data to an in-store server computer.

2. The system of claim 1, wherein said personal computer is further configured to select said background image having a complex pattern such that said background image does not interfere with scanned bar codes on said selected region incentive offer.

3. A system for distributing purchasing incentives to retail customers, said system comprising:

a central computer configured to prompt over a computer network a user for region a personal computer configured to transmit the user'"'"'s region data from said personal computer over said computer network to said central computer;

wherein, if said user'"'"'s region data identifies a selected region, said central computer is configured to transmit a selected region incentive offer for a product to said personal computer;

wherein image elements and their respective location coordinates for location on said selected region incentive offer are transmitted to said personal computer in order to generate said selected region incentive offer, said image elements including;

the system'"'"'s logo and

said incentive offer'"'"'s size and border parameters;

wherein said image elements and their respective location coordinates for location on said selected region incentive offer further include;

said user'"'"'s name;

aid selected region incentive offer'"'"'s expiration date;

said product'"'"'s icon;

said selected region incentive offer'"'"'s amount;

said selected region incentive offer'"'"'s terms;

a legal text;

a redemption text;

said selected region incentive offer'"'"'s sequence number;

bar code numbers; and

,

said selected region incentive offer'"'"'s designated supermarket; and

wherein said personal computer is further configured (1) to print or display said selected region incentive offer having a canvas on which said image elements are overlaid, (2) to select a background image based on random or preset parameters, and (3) to apply said background image to said canvas

wherein the central computer is further configured to transmit terms of the selected region incentive offer and identity data to an in-store server computer.

4. A system for providing a purchase incentives to customers, said system comprising:

a central computer configured to prompt for data indicating identity and to transmit an incentive offer in response to receiving identity data over a computer network; and

a personal computer configured to transmit the identity data upon being prompted and to transmit offer selection data in response to the incentive offer over the computer network;

wherein in response to the selection data, said central computer is configured (1) to transmit an advisory message to said personal computer confirming the existence of the incentive and indicating that the incentive will be provided when the selected incentive offer is exercised and (2) to transmit terms of the selected incentive offer and the identity data to an in-store server computer.

5. The system of claim 4, wherein said central computer is further configured to transmit an incentive offer only at a time which complies with the advertising cycle of the retailer or manufacture issuing the incentive offer.

6. A system for distributing purchasing incentives to a plurality of personal computers over a computer network, comprising:

a central computer at a central site, said computer network connecting said central computer to said plurality of personal computers;

said central computer including;

means for transmitting a prompt for personal identity data, said personal identity data defining a personal identity, and region data over said computer network to said plurality of personal computers;

means for storing said personal identity data and region data transmitted from one of said plurality of personal computers over said computer network to said central computer, in response to said prompt;

means for transmitting an incentive offer over said computer network to said one of said plurality of personal computers, said incentive offer being exercisable only in a region corresponding to said region data received from said one of said personal computers;

means for storing incentive offer selection data transmitted from said one of said personal computers over said computer network to said central computer, wherein incentive offer selection data received from said one of said plurality of personal computers is stored in association with a personal identity associated with that personal computer;

means for generating data defining a purchasing incentive containing in encoded form an identity of a retailer designated by said incentive offer selection data and said personal identity;

means for transmitting said data defining said purchasing incentive over said computer network to said one of said plurality of personal computers;

wherein said means for transmitting said data defining said purchasing incentive comprises;

means for transmitting an advisory message over said computer network to said one of said plurality of personal computers, said advisory message corresponding to said purchasing incentive;

means for transmitting terms of said purchasing incentive to said retailer designated by said incentive offer selection data from said central site; and

wherein said purchase message corresponding to said advisory message is exercisable at said retailer designated by said incentive offer selection data.

7. A system for distributing purchasing incentives to a plurality of personal computers over a computer network, comprising:

a central computer at a central site, said computer network connecting said central computer to said plurality of personal computers;

said central computer including;

means for transmitting a prompt for personal identity data, said personal identity data defining a personal identity, and region data over said computer network to said plurality of personal computers;

means for storing said personal identity data and region data transmitted from one of said plurality of personal computers over said computer network to said central computer, in response to said prompt;

means for transmitting an incentive offer over said computer network to said one of said plurality of personal computers, said incentive offer being exercisable only in a region corresponding to said region data received from said one of said personal computers;

means for storing incentive offer selection data transmitted from said one of said personal computers over said computer network to said central computer, wherein incentive offer selection data received from said one of said plurality of personal computers is stored in association with a personal identity associated with that personal computer;

means for generating data defining a purchasing incentive containing in encoded form an identity of a retailer designated by said incentive offer selection data and said personal identity;

means for transmitting said data defining said purchasing incentive over said computer network to said one of said plurality of personal computers;

wherein said means for transmitting said data defining said purchasing incentive comprises;

means for transmitting an incentive token over said computer network to said one of said plurality of personal computers, said incentive token corresponding to said purchasing incentive; and

means for transmitting terms of said purchasing incentive to said retailer designated by said incentive offer selection data from said central site;

wherein said incentive token is exercisable at said retailer designated by said incentive offer selection data.

8. A method for distributing purchasing incentives to customers, said method comprising the steps of:

transmitting a prompt for identity data from a central computer over a computer network to a personal computer;

in response to said prompt, transmitting said identity data over said computer network to said central computer;

transmitting an incentive offer over said computer network to said personal computer;

transmitting incentive offer selection data over said computer network to said central computer; and

in response to said selection data, transmitting data defining an incentive token over said computer network to said personal computer, wherein said incentive token is exercisable for said incentive at a store designated by said incentive offer, further comprising transmitting terms of said purchasing incentive to an in-store server computer.

9. A method for providing a purchase incentives to customers, said method comprising the steps of:

transmitting a prompt for identity data from a central computer over a computer network to a personal computer;

in response to said prompt, transmitting said identity data over said computer network to said central computer;

transmitting an incentive offer over said computer network to said personal computer,

transmitting incentive offer selection data over said computer network to said central computer;

in response to said selection data, transmitting an advisory message to said personal computer confirming the existence of the incentive and indicating that the incentive will be provided when the selected incentive offer is exercised; and

transmitting terms of said selected incentive offer and said identity data to an in-store server computer.

10. A system for providing a purchase incentives to customers, said system comprising:

means for transmitting a prompt for identity data from a central computer over a computer network to a personal computer;

means for, in response to said prompt, transmitting said identity data over said computer network to said central computer;

means for transmitting an incentive offer over said computer network to said personal computer;

means for transmitting incentive offer selection data over said computer network to said central computer;

means for, in response to said selection data, transmitting an advisory message to said personal computer confirming the existence of the incentive and indicating that the incentive will be provided when the selected incentive offer is exercised; and

means for transmitting terms of said selected incentive offer and said identity data to an in-store server computer.