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Customizable multimedia segment structures

DC CAFC
  • US 6,191,780 B1
  • Filed: 03/25/1998
  • Issued: 02/20/2001
  • Est. Priority Date: 03/25/1998
  • Status: Expired due to Term
First Claim
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1. An electronic device for executing a customized advertisement multimedia display, the electronic device comprising:

  • a memory storing a multimedia segment structure, the multimedia segment structure comprising;

    a. a control segment implementing a predefined advertisement and comprising at least one multimedia command invoking at least one multimedia effect, the multimedia command including a placeholder tokenized argument; and

    b. a definition segment comprising a segment association invoking the control segment and an argument definition of the tokenized argument, the argument definition customizing the predefined advertisement for local display;

    the memory also storing a play sequence listing the definition segment and thereby determining when the multimedia segment structure is executed;

    anda processor for executing the multimedia segment structure in accordance with the play sequence.

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