Background advertising system

  • US 6,205,432 B1
  • Filed: 11/16/1998
  • Issued: 03/20/2001
  • Est. Priority Date: 06/05/1998
  • Status: Expired due to Term
First Claim
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1. An advertising method for inserting a background reference to a stored advertisement into an end user communication message in a communications network, said method comprising the steps of:

  • receiving an end user communication message at a first site on a communications network;

    inserting into said end user communication message a background reference to a stored advertisement, wherein said inserting step includes;

    determining whether said end user communication message is in a format capable of operatively accepting said background reference, and converting said end user communication message into a format capable of operatively accepting said background reference responsive to determining that said message is not in a format capable of operatively accepting said background reference; and

    transmitting said end user communication message with said background reference to a second site on the communications network.

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