Computer implemented marketing system

  • US 6,236,977 B1
  • Filed: 01/04/1999
  • Issued: 05/22/2001
  • Est. Priority Date: 01/04/1999
  • Status: Expired due to Term
First Claim
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1. A computer-implemented self-optimizing marketing system comprising:

  • a campaign engine for selectively generating and storing a campaign population, said campaign population having members comprising stored first data representing a plurality of marketing campaigns each campaign characterized by a plurality of campaign attributes including a plurality of campaign activities;

    said campaign engine having processing functionality to assemble campaign population members from said campaign activities;

    a customer population data store for storing a customer population, said customer population having members comprising stored second data representing a plurality of customers and potential customers, characterized by a plurality of customer attributes; and

    an optimization engine for accessing said first and second data to optimize at least one of said campaign population and said customer population, said optimization engine including a scoring system for ordering the members of at least one of said campaign population and said customer population, said scoring system employing adaptive scoring process that alters said scoring process based upon relations among at least some of said campaign attributes and said customer attributes.

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