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Dual message advertising display system

  • US 6,271,814 B1
  • Filed: 05/28/1998
  • Issued: 08/07/2001
  • Est. Priority Date: 05/28/1998
  • Status: Expired due to Term
First Claim
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1. A display device for displaying both fixed information and variable information, comprising:

  • a display screen having a front surface and a rear surface;

    the front surface of the display screen having fixed information formed thereon;

    the display screen including a plurality of apertures formed between the front surface and the rear surface; and

    avariable information display for displaying information which may be variably changed;

    the variable information display being positioned adjacent to the rear surface of the display screen so that the information displayed on the variable information display is viewable from the front surface of the display screen through the plurality of apertures;

    wherein the fixed information formed on the front surface of the display screen is only viewable when no variable information is displayed on the variable information display on a concurrent portion of the display screen;

    wherein the fixed information becomes visibly imperceivable to an observer by the variable information displayed on the variable information display.

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