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System for two-way digital multimedia broadcast and interactive services

  • US 6,298,482 B1
  • Filed: 11/12/1997
  • Issued: 10/02/2001
  • Est. Priority Date: 11/12/1997
  • Status: Expired due to Term
First Claim
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1. In a communications network having a head end server and a plurality of subscribers connected to said head end server, a method of customizing responses to selection objects in a video program profile, said method comprising:

  • a. transmitting selected video programs from said head end server to a subscriber or a group of said plurality of subscribers in response to requests for said selected video programs from said subscriber or said group said plurality of subscribers;

    b. each of said subscriber or said group of said plurality of subscribers selecting objects in received ones of said selected video programs, each of said objects being an image in a received one of said selected video programs, each of said objects not being a part of any supplemental information added to any one of said selected video programs, and each of said objects corresponding to an embedded data file containing information on a subject which corresponds to the appearance of each of said objects;

    c. maintaining a selection database of a history of object selections history information, wherein subscriber selection history information is acquired for each of said subscriber or said group of subscribers; and

    d. dynamically adjusting correspondence of said objects to embedded data files transmitted along with received one of said selected video programs in response to said subscriber selection history information, wherein each of said subscriber or said group of said plurality of subscribers receives customized infonnation in response to selecting one of said objects in said received one of said selected video programs.

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