Method and apparatus for providing targeted advertising in public areas

• US 6,390,376 B2
• Filed: 02/22/2001
• Issued: 05/21/2002
• Est. Priority Date: 02/23/2000
• Status: Expired due to Fees

• Current Assignee: Signpost Networks LLC
• Original Assignee: Mass Transit Network International, LLC
• Inventors: Bermel, Paul
• Primary Examiner(s): Pitts, Harold I
• Application Number:
  US09/790,997
• Publication Number:
  US 20010038034A1
• Time in Patent Office: 453 Days
• Field of Search: 235/492, 235/384, 705/14
• US Class Current: 235/492
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G09F 13/04 Signs, boards or panels, illuminated from behind the insignia
• CPC Class Codes: G09F 27/00 Combined visual and audible advertising or displaying, e.g. for public address

Abstract

A display device (10) adapted to provide a display of advertising or other information messages targeted to persons in the vicinity of the display device, with a controller (14) that communicates with at least one of a plurality of electronic cards (20) in the possession of persons in the vicinity of the display device. Each electronic card stores information regarding the person associated with the electronic card. A communicator (24) receives signals from the electronic cards in the vicinity of the display device. The communicator (24) communicates with a central computer (28) that selects advertising and other information messages based on the information about the person. The central computer communicates the selected advertisements to the display device for display to the person in the vicinity of the display device.

Claims

1. A targeted informational system to provide advertising and other information messages targeted to the interests of persons in the vicinity of a display device for displaying the advertising and other information messages, comprising:

a display device adapted to provide a display of advertising or other information messages to persons in the vicinity of said display device;

a controller operatively coupled to said display device and adapted to communicate with at least one of a plurality of electronic cards, said electronic cards in the possession of persons in the vicinity of said display device and to sequence advertising and other information messages for display on said display device;

each of said electronic cards adapted to receive and to store information regarding the person associated with said electronic card;

a communicator coupled to said display device and adapted to communicate with said controller and to receive signals from the electronic cards in the vicinity of the display device; and

a central computer adapted to communicate with said communicator, for receiving signals representative of the information about persons having said electronic cards in the vicinity of the display device and for communicating to the communicator advertising and other information messages relevant to particular persons in the vicinity of the display device;

whereby the display device displays advertising and other information messages targeted to the interests of particular persons in the vicinity of the display device.

2. The targeted informational system of claim 1, further comprising a reader device which communicates information regarding the purchase of goods and services by the owner of said electronic card to said central computer, whereby the central computer maintains information relating to the interests of the owner.

3. The targeted informational system of claim 1, wherein said display panel comprises an LED display of multiple lines with a plurality of addressable characters.

4. The targeted informational system of claim 1, wherein said electronic card comprises a signal responsive circuit for communicating with the communicator.

5. The targeted informational system of claim 1, further comprising a wireless transceiver for wireless communication by said central computer with said communicator.

6. The targeted informational system of claim 1, further comprising a wired connection network for wired communication by said central computer with said communicator.

7. A method of providing advertising and other information messages targeted to the interests of persons in the vicinity of the advertising device comprising the steps of:

(a) providing a display device for display of advertising or other information messages to persons in a vicinity of said display device;

(b) communicating information about a person in the vicinity of the display device from an electronic card in the possession of the person, said electronic card adapted to receive and to store information regarding the person associated with said electronic card;

(c) communicating said information about the person to a central computer having advertisements and other information messages;

(d) communicating selected ones of the advertising and other information messages to the display device based on the information about the person; and

(e) displaying the advertising and other information messages relevant to the person;

whereby the display device displays advertising and other information messages targeted to the interests of particular persons in the vicinity of the display device.