Automated bookmarking of online advertisements
First Claim
1. A method of Internet advertising comprising:
- causing an advertisement to be presented to a user, the advertisement operating in accordance with traditional click-through advertising functionality responsive to a first type of user selection and causing a web page associated with the advertisement to be bookmarked in the user'"'"'s browser software application in response to a second type of user selection;
wherein the advertisement comprises a first area which is associated with the traditional click-through advertising functionality and a second area that is associated with bookmarking functionality;
the first type of user selection comprises activation of an input device while a cursor is over the first area of the advertisement; and
the second type of user selection comprises activation of an input device while the cursor is over the second area of the advertisement.
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Abstract
A method of facilitating the automated bookmarking of a web page associated with an online advertisement is disclosed. According to one embodiment of the present invention, a method of Internet advertising includes causing an advertisement to be presented to a user. The advertisement operates in accordance with traditional click-through advertising functionality in response to a first type of user selection, e.g., left mouse click or selection in a first area of the advertisement, and causes a web page associated with the advertisement to be bookmarked in the user'"'"'s browser in response to a second type of user selection, e.g., right mouse click or selection in a second area of the advertisement.
134 Citations
34 Claims
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1. A method of Internet advertising comprising:
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causing an advertisement to be presented to a user, the advertisement operating in accordance with traditional click-through advertising functionality responsive to a first type of user selection and causing a web page associated with the advertisement to be bookmarked in the user'"'"'s browser software application in response to a second type of user selection;
whereinthe advertisement comprises a first area which is associated with the traditional click-through advertising functionality and a second area that is associated with bookmarking functionality;
the first type of user selection comprises activation of an input device while a cursor is over the first area of the advertisement; and
the second type of user selection comprises activation of an input device while the cursor is over the second area of the advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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- 12. A method of Internet advertising comprising the step of causing an advertisement to be presented to a user, the advertisement having a first area which includes traditional click-through advertising and a second area that causes a web page associated with the advertisement to be bookmarked in the user'"'"'s browser software application in response to user selection.
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16. A machine-readable medium having stored thereon data representing sequences of instructions, the sequences of instructions which, when executed by a processor, cause the processor to perform the steps of:
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causing an advertisement to be presented to a user, the advertisement operating in accordance with traditional click-through advertising functionality responsive to a first type of user selection;
causing a web page associated with the advertisement to be bookmarked in the user'"'"'s browser software application in response to a second type of user selection;
whereinthe advertisement comprises a first area which is associated with the traditional click-through advertising functionality and a second area that is associated with bookmarking functionality;
the first type of user selection comprises activation of an input device while a cursor is over the first area of the advertisement; and
the second type of user selection comprises activation of an input device while the cursor is over the second area of the advertisement. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 28)
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27. An online advertising system comprising:
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a means for causing an advertisement to be presented to a user, the advertisement operating in accordance with traditional click-through advertising functionality responsive to a first type of user selection;
a means for causing a web page associated with the advertisement to be bookmarked in the user'"'"'s browser software application in response to a second type of user selection;
whereinthe advertisement comprises a first means for triggering the traditional click-through advertising functionality and a second means for triggering bookmarking functionality;
the first type of user selection comprises activation of an input device while a current position of a cursor corresponds to the first means; and
the second type of user selection comprises activation of the input device while the current position of the cursor corresponds to the second means. - View Dependent Claims (29, 30, 31, 32, 33)
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34. A method of Internet advertising comprising the steps of:
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a step for causing an advertisement to be presented to a user, the advertisement operating in accordance with traditional click-through advertising functionality responsive to a first type of user selection and causing a web page associated with the advertisement to be bookmarked in the user'"'"'s browser software application in response to a second type of user selection;
whereinthe advertisement comprises a first area which is associated with the traditional click-through advertising functionality and a second area that is associated with bookmarking functionality; and
wherein the method further comprisesa step for processing the first type of user selection that comprises activation of an input device while a current position of a cursor corresponds to the first area of the advertisement; and
a step for processing the second type of user selection that comprises activation of the input device while the current position of the cursor corresponds to the second area of the advertisement.
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Specification