×

Automated bookmarking of online advertisements

  • US 6,486,891 B1
  • Filed: 08/09/1999
  • Issued: 11/26/2002
  • Est. Priority Date: 06/03/1999
  • Status: Expired due to Term
First Claim
Patent Images

1. A method of Internet advertising comprising:

  • causing an advertisement to be presented to a user, the advertisement operating in accordance with traditional click-through advertising functionality responsive to a first type of user selection and causing a web page associated with the advertisement to be bookmarked in the user'"'"'s browser software application in response to a second type of user selection;

    wherein the advertisement comprises a first area which is associated with the traditional click-through advertising functionality and a second area that is associated with bookmarking functionality;

    the first type of user selection comprises activation of an input device while a cursor is over the first area of the advertisement; and

    the second type of user selection comprises activation of an input device while the cursor is over the second area of the advertisement.

View all claims
  • 0 Assignments
Timeline View
Assignment View
    ×
    ×