Market research using wireless subscription management
First Claim
1. A method of conducting market research, comprising the steps of:
- (a) initiating contact with a wireless network with a wireless device, the wireless device being preprogrammed with a generic network address (GNA);
(b) generating, in the wireless device, an activation request message including at least the generic network address and base station information;
(c) transmitting the activation request message to the wireless network;
(d) detecting and storing the base station information which is indicative of the base station via which the activation request message traveled;
(e) associating the GNA with the base station in a database;
(f) transmitting via the base station targeted information to the wireless device using the GNA as the address of the wireless device; and
(g) collecting market research information that is based on a location of the base station via which the activation request message traveled.
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Accused Products
Abstract
A wireless communication device receives targeted information and/or advertisements. The wireless communication device is preprogrammed with a generic network address only. To communicate over a network, the wireless communication sends an activation request message to the network, including its generic network address (GNA) and information indicative of the base station via which communication is taking place. Knowing the geographical location of the base station, it is possible to send to the wireless communication device via its GNA, or a subsequently provided unique network address (UNA), information or advertisements targeted to the geographical location or particular wireless device.
98 Citations
21 Claims
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1. A method of conducting market research, comprising the steps of:
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(a) initiating contact with a wireless network with a wireless device, the wireless device being preprogrammed with a generic network address (GNA);
(b) generating, in the wireless device, an activation request message including at least the generic network address and base station information;
(c) transmitting the activation request message to the wireless network;
(d) detecting and storing the base station information which is indicative of the base station via which the activation request message traveled;
(e) associating the GNA with the base station in a database;
(f) transmitting via the base station targeted information to the wireless device using the GNA as the address of the wireless device; and
(g) collecting market research information that is based on a location of the base station via which the activation request message traveled. - View Dependent Claims (2, 3, 4, 5)
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6. A method of conducting market research, comprising the steps of:
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(a) initiating contact with a network with a wireless device, the wireless device being preprogrammed with a generic network address (GNA);
(b) generating, in the wireless device, an activation request message including at least the GNA and base station information;
(c) transmitting the activation request message to the wireless network;
(d) detecting and storing the base station information which is indicative of the base station via which the activation request message traveled;
(e) associating the GNA with the base station in a database;
(f) generating an activation response message including a unique network address (UNA) which is associated, at least temporarily, with the wireless device;
(g) transmitting the activation response message to the wireless device;
(h) after step (g), transmitting via the base station targeted information to the wireless device using the UNA as the address of the wireless device; and
(i) collecting market research information that is based on a location of the base station via which the activation request message traveled. - View Dependent Claims (7, 8, 9, 10, 11)
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12. A method of dynamically matching a wireless device that is preprogrammed with a generic network address (GNA) with a particular geographic location and delivering a targeted advertisement to that wireless device, comprising the steps of:
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(a) generating, in the communication device, an activation request message including at least the GNA and base station information;
(b) transmitting the activation request message to a network, wherein the activation request message includes the base station information which is indicative of the base station via which the activation request message enters the network;
(c) associating the GNA with the base station in a database;
(d) identifying the geographical location of the base station;
(e) dynamically selecting an advertisement targeted for that geographical location; and
(f) transmitting at least a component of the advertisement to the wireless device via the base station, whereby the at least a component of the advertisement targeted for that geographical location is transmitted to the wireless device only after identifying the geographical location of the base station, which is determined only after the activation request message is received by the network. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21)
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Specification